Better-Half equals more than half Until someone has the courage to start a movement aimed at equal rights for men, the muscular gender may as well learn to live with the fact... it's a woman's world. Even in Canada -- one of the few countries in which men hold an edge in the statistical numbers game -- the distaff half owns most of the savings, and is responsible for the 'dis-owning' of most of the income. For example, 85% of shareholders are women. And, while women generally receive less salary and wage income... they control more than 75% of the buying decisions -- from insurance to furniture to where vacations will be spent. What's more, women's almost absolute say over food, clothing: and shelter accounts for more than half of the average family's total expenditures. Then there's milady's increasing possession of thé steering wheel. Indeed, from family care to family car, women are a force to be reckoned with. That's why CONFIDENTIALLY YOURS takes sides. The better half. Confidentially . . . it pays! In Oshawa, as In 54 other Canadian cities and That's because CONFIDENTIALLY YOURS in 62 newspapers with a combined circulation of more than 3,600,000, women of all ages, of all social strata, are reading CONFIDENTIALLY YOURS by Barbara Brent. CONFIDENTIALLY YOURS is an intimate and chatty column. And, to her hundreds of thousands of readers, Barbara Brent is a trusted counsellor who fur- gives good buying advice to the best purchasing agents in the domestic market . . . women. CONFIDENTIALLY YOURS appears regularly in this newspaper -- watch for it! nishes useful buying suggéstions on new pro- CONFIDENTIALLY YOURS ducts and offers helpful information on long "eee familiar products and services. Canadian women read and belieye CONFIDEN- TIALLY YOURS. The products and services about which Barbara Brent speaks enjoy good sales, See your Advertising Agency or call Me! T. Horning, Publisher 1411 Crescent, Montreal, 845-6611 or Mrs. A. Elsey, Representative 97 Eglinton Ave, E., Toronto 489-4106