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8 t3p 5.0. thel io In 1992, the reborn Cadillac STS made the automotive world realize that GM was indeed a serious player in the luxury car segment. Now that statement may come as somewhat of a surprise for those who have always held Cadillac in high esteem. The problem for GM is that the number of people who feel this way are becoming fewer and fewer as a new generation of consumers demands more performance, better handling and real quality and value. America‘s luxury car builders were used to playing a game where the rules were defined by electronic convenjences and suspensions softened to the point where it was hard to tell whether the car was even in motion. As a result, young urban upstarts flocked to BMW, Mercedes, Acura and Lexus. The 1992 STS and the introduction of the 32â€"valve 295 hp Northstar V8 system in the ‘93 model put Cadillac into Cadillac Concours â€" all revved up with no place to go D U l 3‘( n \J Motors mrarrots ,"v r"“ com e th n ied wmumnginwcuuu «96 the new league and seemed to indicate that GM had come to grips with the new realities. But old habits do not die easily. Proof positive is the reshaping of the de Ville for 1994. If anything, this car is a throwback in time. GM was probably listening to the seniors who were opposed to the new flock of luxury sedans from Europe and Japan and as a result were beginning to lean more towards Lincoln. The 1994 de Ville could be mistaken for a 1977 model and there are those who cherish the traits of those older cars. For GM the challenge was to find a balance where the look and feel of the car would be what a particular market segâ€" ment was searching for while blending the new technoloâ€" the new de Ville is a success. I live in condominium where a high percentage of the residents are retired professionals and the like. Already the new de Ville is showing up in the 485 fing St. North, Waterloo, Ont. (519) 885.â€"5090 Bâ€"K MOTORS IT‘S ALMOST AS SHOCICUING AS IF PORSCHE WON FOR "BEST NEW FAMILY SEDANY A Volvo wins an award for best new performance sedan? Granted, the Volvo 850 Turbo Sedan is equipped with the thrill of a 222â€"horseâ€" power, turbocharged engine and the agility of rack and pinion steering Not to mention 16â€"inch highâ€"performance radials and a revolutionary Deltaâ€"link rear suspension . But still, a performance award for a Volvo? There must be some mistake, rght? Wrong. â€" _ Test drive the Volvo 850 Turbo Sedan. We assure you that it will answer all your questions Drive Safely of Canad. Poriche is a rag. That Or. ing H.C.F. Poruche AG. WATERLOO CHRONICLE, WEDNESDAY, FEBRUARY 16, 1994 â€" PAGE 33 1994 CADILLAC DE VILLE CONCOURS parking garage in disproportionately higher numbers than one would experience in normal circumstances. But for 1994 Cadillac has thrown an additional variable into the equation. The de Ville Concours, or just plain Conâ€" cours as it is referred to around GM, is the upgraded sport touring version of this grandly overstated limousine. Take the base de Ville, tune the suspension, add performance Mmixitallinnbovlmdvhltdoweh-n.O:nhd]d a unique automobile but with little overall appeal to most pcuph.Vuyfewfolhwhomldh:ynderfiefotit's enduring character traits could care less if the car can cataâ€" pult to 100 km/hr in under eight seconds. Those who want a luxury car with great performance numbers are more likely to be drawn to the very sexy Seville STS. The point here is that the car has something for everyone but it does VOLNVO (Continued on page 34) VOLVO