GRAND QPENING Born in Kitchener, John Beyâ€" non attended the former Centra‘ Public School in Waterloo and Kitchenerâ€"Waterloo _ Collegiate and Vocational School. John attended the University] of Western Ontario, graduatingi Always interested in sports he played minor hockey and baseball in Waterlco, was a member of the Kitchenerâ€"Waâ€" terloo YÂ¥MCA, and played Junior B Hockey (goal) with the Waâ€" terloo Siskins. While at High School he quarterbacked the KCI football team. Jchn‘s parents, Mr. and Mrs. J. 0. Beynon, are wellâ€"known in the Kâ€"W area where his father was active in municipal politics. They now spend their winters in Florida, returning to their cotâ€" tage just outside Waterloo for the summer months. Manager John Beynon Native of Twin Cities JOHN D. BEYNON, General Manager, Cosmo‘s Facâ€" tory, Kitchener, Qntario. Cosmo Longo, wellâ€"known restauranteur and Viceâ€"Presâ€" ident of Cosmo‘s Pizza and Spaghetti Factory gives President and Manager John Beynon a lesson on how it‘s done with spaghetti. Cosmo‘s Factory, at 24 Charles street west, is Kitchener‘s newest family restaurant. An advertising feature for Cosmo‘s Pizza & Spaghetti Factory YÂ¥ COSAOS PLIZZA i Â¥ ® SPACGIHETTIH FACTORY " FREE! Free Corma‘s Fac with a B.A. in Economics. Folâ€" swing graduation, John worked vith R. L. Crain Ltd. in Toronâ€" ©, spending six years in the business forms field. He is also zeneral Manager of R. J. Food Enterprises Ltd. which operates 1. Salt Esq. Fish and Chips, at Cosmo‘s Factory, opening ofâ€" «icially tomorrow, is Kitchener‘s arst pizza and spaghetti restauâ€" rant, and John is particularly pleased to be opening this major restaurant in his home town. "All evidence points to the fact that _ Kitchenerâ€"Waterloo _ has great potential for such an enâ€" terprise," he says. It‘s a happy combination of sound business opportunity and an understanâ€" dable pleasure in contributing to the city‘s downtown developâ€" ment. <ing and Wellington Sts BRING YOUR WHOLE FAMILY getting a new lease on life. With her ancient beams restored to their pristine grain, her interior walls sandâ€"blasted back to their original buff color and dazzling supergraphics in red, orange, blue and yelâ€" low, Cosmo‘s Spaghetti Factory will officially open for business tomorrow. The Factory was originally! estahlished in 1910 and subse | As Kitchener‘s first pizza and & _ |spaghetti _ restaurant Cosmo‘s quently used for warehousing Factory will be the centre of an and the manufacture of springs |operation which will include sevâ€" In addition to the restaurant it ge.lll “u:ell:ttei;u‘rlke-ig:: ‘;ï¬ & s R very loc serv ‘lell, which will seat 220 in thre( the main Factory. In keeping interâ€"related _ areas, Cosmo‘: with the Factory theme, guests Factory will have a lively TAk® |\may see the actual "manufactâ€" QOut and Delivery Service aret uring‘" processes going on in the \located (where else?) in “)K“Chell through a large glass *‘Shipping"‘ Department. In the window, as pizzas, pastas and foyer, where the original huse{uuces are prepared. The brick "l‘oledo scales have bzen left inâ€" ovens are unusual in Canada, tact, guests will be greeted by|since they require expert knowl From manufacturing springs to pizzas and spaâ€"| To T ghetti, an old Kitchener factory on Charles St. W., is Children under 12 signs "WAY IN ... WEIGHT OUT." Dark green porcelain inâ€" dustrial lighting will swing low over individual tables in the "RECEIVING" and "PRODUCâ€" TION® Department while in me‘ "FINAL ASSEMBLY" Departâ€" ment, a band stand partially conceals a small dance floor for patrons who wish to dance. _ An oldâ€"fashioned player piano with a repertoire of oldâ€"time and modern tunes will add atâ€" ‘FACTORY‘ OPENS TOMORROW Every effort has been made to retain the original factory fixâ€" tures and atmosphere as much as _ possible, says ownerâ€" manager John Beynon, a native of Waterloo.s The round ducts‘ and pipes have been painted a bright industrial orange and signs are stencilled on crate board befitting the factory theme. Genial host Cosmo Longo, wellâ€"known in southwestâ€" ern Ontario as partâ€"owner and manager of the former Sarnia Imperials and proprietor of his Cosmo‘s Tavern in Sarnia, mny\ be found, not in th: manager‘s office, but behind a door laâ€" belled "FOREMAN." While some guests may be seated on ancient church pews reclaimed from an old church in London, Ont., the Factory will certainly not be replete with pseudoâ€"antiques, says architectâ€" designer Frank Bugala of Deâ€" sign One. In decorating the inteâ€" rior, he has introduced some upâ€" toâ€"theâ€"minute supergraphics, ili.ke the huge oldâ€"fashioned teleâ€" phone which dominates the .over wall. ‘ Cosmo‘s Pizza and Spaghetti Factory Is new ‘Industry‘ for Kitchenerâ€"Waterloo! Kitchener to be Operations base Kitchener‘s first pizza and spaghetti restaurâ€" ant, Cosmo‘s Factory, will be the centre of opâ€" erations for other outâ€" lets to be built in southâ€" western Ontario. Manuâ€" facturing facilities have been provided in the Charles street location to prod uce Cosmo‘s original sauces a n d doughs for other locaâ€" tions as they are built. edge and experience Menus, aimed at the family trade, will be _ moderately priced, says Cosmo. Luncheon menus feature sandwiches and Cosmo‘s _ special â€" minestrone soup, as well as the house speâ€" clalities. From this initial Cosmo‘s Facâ€" tory, others are planned along the same theme throughout southwestern Ontario. All will feature Cosmo‘s original sauce and dough recipes. : (By the way, don‘t look for a pizza wheel at the Cosmo Factoâ€" ry. His crusts cut with a knife, he says; that‘s what makes them a unique Factory prodâ€" Planning to take your family cut to dinnér? Well here‘s the place to ï¬me, Cosmo‘s Pizza and Spaghetti Factory has been planned for the enjoyment and eating pleasure of your whole family. Eating spaghetti can be hilariâ€" ous and we‘ll show you how it‘s done. We supply large bibs for you and the children so you can go to it ! like to eat. Leave the rest to us We‘ll plan your whole dinner, cook it for you and deliver it piping hot to your door. And the price won‘t astound you either‘ College had a hand in the oifâ€"|\Tgkeâ€"Out service 1 Cosmo‘s menu planned beat supergraphics which are}, , § c s part of the charm of Kitchener‘s FOCfOI’Y feature arou nd famlly dln'ng newest _ restaurant, Cosmo‘s| In addition to the restaurant Planning to take your family| we‘ve set our prices so that you Pizza and Spaghetti Factory. jitself, which will seat 220 in cut to dinnér? Welly here‘s the|can without stretching your budâ€" Andy Morris, Galt and Peferglhree mler-relal'ed areas, Cosâ€" place to gome. Cosmo‘s Pizza\get. Whether you like Minnesâ€" Ten Hoope of Kitchener, third‘mo‘s Factory will have a lively and Spaghgti Factory has been|troni Soup, Ravioli, Pizza or oldâ€"|year students, essisted by Linda\Takeâ€"Out and Delivery service plapned for the enjoyment and|fashioned Spaghetti, you‘ll love|Galloway, Kitchener, Doug Banâ€"|area located (where else?) in eating pleasure of your whole the food at The Factory. _ non, _ Stratford; _ Zwaantje the ‘"Shipping â€" Department." family. We know that everyone is not| / Kitch nd Dave No ializing i Eating spaghetti can be hilariâ€"\familiar with the proper way to eson, IAMHChEDEF a € Specializing in fast, courtcous ous and we‘ll show you how it‘s/eat spaghetti, zo the rules for| Wate, Kitchener, executed the}service, the ‘workers‘ will bring done. We supply large bibs for successful spaghetti eating are huge and imaginative gigantic your special order piping hot to you and the children so you can\included on our menu. (The "spaghetti machines‘" and the your door. Delivery and Takeâ€" go to it‘ \menu. by the way, you can take| other super â€" graphics â€" which|Out service is available Sundays Serving a party? Well try a home). They are as follows: 1 \‘lorm a backdrop to the campy to Thursdays 11:30 a.m. until different and unique dinner. Secure bib. 2. Grasp fork firmly pictures and momentoes of the 12:45 a.m. and from 11:30 a.m. Phone us at TheFactory, in right hand and spoon in left Factory‘s former glory (to 1:45 a.m. on Fridays and Satâ€" (744â€"3373) tell us how many are|hand. 3. Attack a modest porâ€"| Decor of the renovated facto urdays. For homeâ€"style pizza coming and at what time ycvu'd“uon of spaghetti with fork, and ry, which maintains the lant:lnnd spaghetti call 744â€"3373. c Ne sn 3 l Cysd makeos 2s l Wesd Ki 4aal 160 Om Oenm n en ces en oo n en e _ We believe that every family should be able to go out to dinâ€" ner as often as they wish, so LOW PRICES FEATURED Anxious to taste the delicious food at Cosmo‘s Pizza and Spaghetti Factory, Tara Egenolf and Chris Beynon hitch a ride downtown. We suggest that children bring their parents too. Cosmo‘s factory ‘shirts are free As an added attraction for the children in your family, free Cosmo‘s Factory Tâ€"Shirts will be given away to the first \oo! children, under 12, Wednssday through Sunday of this week. Bring your children to the Facâ€" tory tomorrow. They‘ll enjoy the: meal and we‘re glad to have them. The Cosmo‘s Factory is a family restaurant. Special Cosâ€" mo‘s Factory bibs are available for all that would like to eat spaghetti the right way. You can even take them home! Don‘t forget to bring the kids‘ Have fun eating at Kitchener‘s first pizza and spaghetti restauâ€" rant, Cosmo‘s Factory, 24 Charles Street West. 1910 Factory New Restaurant‘s Home Built in 1910, the newly renoâ€" vated home of Cosmo‘s Pizza and Spaghetti Factory, was orâ€" iginally known as 65 Hall‘s Lane and the entrance was at the rear. For many years the buildâ€" ing was used for warehousing. In 1940 Fishman Springs beâ€" gan manufacturing springs in the building. Later it was the General Spring Factory with a |payroll of 219. we‘ve set our prices so that you can without stretching your budâ€" get. Whether you like Minnesâ€" troni Soup, Ravioli, Pizza or oldâ€" fashioned Spaghetti, you‘ll love the food at The Factory. We know that everyone is not familiar with the proper way to eat spaghetti, so the rules for successful spaghetti eating are included on our menu. (The menu, by the way, you can take home). They are as follows: 1 with judicious use of spoon, atâ€" tempt to twirl spaghetti. 4 Adapting a nonchalant attitude, casually raise fork to mouth and enjoy. 5. Repeat steps 3 and 4 until plate is empty. Well, you‘ll have fun, and will have put our free bib to good use too‘ LIFETIME IN FOOD BUSINESS Founder Cosmo Longo uses Own recipes at ‘Factory‘ Local arts students Make mark at restaurant sphere Of â€" its OFigin, â€" DIENd@d | â€"â€"â€"â€"mmmmmmmmmmmmmmmmmmmmmmmmmmmmmm | with modern ‘"camp" charm, | was designed by Frank Bugala\MOdera'e Menus of Design One. The students| Prices for lunch and dinncrw worked under his professional menus will be aimed at the modâ€"| eye executing what is hoped will crate fa m ily budget, with be for them the first of many lunches from 95 cents to $2.50, commercial assignments. land dinners from $1.35 to s3.00.| The Founder of Cosmo‘s Factory, Cosme Longo, has been in the food business ever since he can remember. Born .in Welland, Ont., he assisted his father in the restaurant business as a youngster. Today, he is the Ownerâ€"Manager of the successful Cosmo‘s Tavern in Sarnia, Ont., and food consultant to a large internaâ€" tional firm which manufactures special pizzo ovens built from his plans. He has also designed an electronic waitress paging system and other fixtures widely used in restaurants across Canada. Cosmo‘s Tavern in Sarnia is a popular family gatherâ€" ing place, drawing guests from all over southâ€"western Ontaric and Michigan, and with a bustling Takeâ€"Out and Delivery business in pizza and spaghetti. His staff, many of whom have been with him for more than 20 years, share his enthusiasm for his special family reâ€" cipies for spaghetti sauces and for pizza sauces made with spices blended at home by Cosmo‘s wife, Nola. Each batch must be blended separately, Cosmo beâ€" lieves, depending on the sweetness of the tomatoes being currently used. Large Canadian tomato grow; have frequently sought his advice concerning 1’ crops, and he also consults with makers and import of pasta products to ensure just the right quality for his savory dishes. s s â€" Strongly communityâ€"minded, Cosmo headed a group of Sarnia businessmen who bought the Sarnia Imâ€" perials Football Team, for many years friendly rivals of the Kitchenerâ€"Waterloo Dutchmen in the ORFU. At Cosmo‘s Factory in Kitchener, his latest underâ€" taking, his timeâ€"tested recipes will be featured, pizzas made in the brick ovens which can be uw’ their best advantages only by expert cooks. Guests will be able to view the actual "Factory operations" through a large window looking into kitchens where pizzas and spaghetti are being prepared. Family dinners, special Iunch menus and evening snacks will be features of Cosmo‘s Factory. The Kitchâ€" ener restaurant, with Takeâ€"Out and Delivery Service, opens tomorrow. Cosmo Llongo, founder of Cosmo‘s Factory . . . Kitchener took a page out of San Francisco today by opening its first allâ€"Italian restaurant in an old former spring factory â€" with a factory flavor. First Pizza, Spaghetti Restaurant San Francisco entrepreneurs have rehabilitated old factories for years by turning them into everything from boutiques to restaurants. But nothing like this was tried in the Twin Cities until Waâ€" teriooâ€"born John Beynon Jr. and Sarnia _ restaurateur _ Cosmo Longo came along. They saw a need, found the old factory and transformed it in nine months into the restauâ€" rant with its original factory The transformation was an expensive undertaking. Beams, ceilings and pillars were restorâ€" ed to their pristine grain. Walls were sandâ€"blasted to their origiâ€" nal buff color and painted with dazzling super graphics in red, orange, blue and yellow. The old loading dock and shipâ€" ping department became the main entrance, customer lobby, takeâ€"out department and kitch flavor. â€" The firstâ€"nighters at Wednesâ€" day night‘s preview were deâ€" their comments: "It‘s something Kitchener has needed for years." signs "wayâ€"in â€" weight out" and an oldâ€"fashioned factory time clock. In the foyer, where the origiâ€" nal Toledo scales have been left A bandstand in the final asâ€" sembly department conceals a Cosmo‘s seats 220 in three interâ€"related areas. am@e and signs are stencilled on crate boards befitting the factoâ€" It will be the centre of an operation which will include several satellite takeâ€"out and delivery locations serviced from the main "factory." ry theme. theme, guests may see the actuâ€" al *‘manufacturing" processes going on in the kitchen through a large glass window as pizzas, pastas and sauces are prepared. Fullâ€"time general manager of the operation is 33â€"yearâ€"old Mr. Beynon, a son of Mr. and Mrs. J. O. Beynon of Waterloo. He‘s president of Cosmo‘s Factory Ltd., general manager of R. J. Foods Ltd., and franchisee of H. Salt Esq. in Kitchener. Mr. Longo, 51, is ownerâ€" manager of Cosmo‘s Tavern in Sarnia and food consultant to a large international firm which manufactures _ special _ pizza ovens built from his plans. He headed a group of sarnia businessmen who bought the Sarnia Imperials Football team, for many years rivals of the Kitchenerâ€"Waterloo _ Dutchmen in the Ontario Rugby Football Union. As viceâ€"president of Cosmo‘s Factory Ltd., he‘ll keep a close eye on the Kitchener operation and concentrate some of his efâ€" forts on establishing the chain of similar outlets. ‘‘Why didn‘t I think of it?" (Reprinted from The Record) By HENRY KOCH Record Business Editor AnJ