Checking the stock of Mel Brass Clothing Examiner Photofeoture By Pat Guergis the examlner Wednesday Auguot 31 917 13 Jeans are in again with the school set What are the backtoschool brigade buying for school Jeans and lotsofthem says Elks assistant manager Steve Skinner They are asking for just about every style we carry but mainly wide leg and flares Simple plaid causal type shirts are being purchased to go with them Larry Laughlin salesman at Mel lirass tlothing at the Hayfield Mall says about 90 per cent of their liittkltt school sales are denim articles main ly jeans The kids know exactly what they want when they come into the store lllll ll5 Most of the Barrie stores tys says it has the answer for surycyed agreed the painter you pant has slimmer leg than regular pan of jcaiiis lt con tains seyeial extra pockets one which is designed to hold paintbrush and another meant to hold haiiiinei llie paiit tr popular in either blue oi white material and is usually worn looser than other style icons liiii laiiiere assistant iiiaiiagir of lfirittys at the tieoigiaii lall says the painter paiit is takingl the place of the titltll itlioiit doubt ItillllIHS lll lt lttllttls liayc resigned tliciiiselyestoileiiiiii few years ago the late uiiit early septeiiibei stiug gle would take place in clothing stores as iiiotliei valiantly struggled to get tlieii kids into pan of nice ltitiltllt decent paizts lut tlieyye lot tfie battle and are lelliU to admit detea ltobb ltuild as istaiit llltllilLtl ti lll lttisn tlotliiiii jlilt few kids are lItllt ill to bii ieiis lij ttieti eis line its easiei iii exeryoim ities titteii if the lllltllitl llhi pair of pants the lyilstl ill aiid ysa tt sfi atiieie at Iiiiiitjs says lllttllldIltlttflfl1lit1lKtllti lits slire loiit olijit all to theiii buying teaiis ot at all have dress pant section but they don go to it at all lay Janc assistant iiiaiiagei tfie lhe ltody shoppe tiytielillall saystlie maii objection parents have these days to jeans is that the kids want tobuy theiii tootight lor some reason tfie kids liketlieiifskiiitiglit lbe llody Shoppe carries Chris Tomkinson of Angus models his choice jeans from size two to 44 and Jamie says people of all ages are getting into jeans thought it was really nice recently when couple came in and purchased pair of painter pants and pair of jean cutoffs each to wear to the cottage Both were at least its lhriftys which considers itself the number one jean shop in tanada has ttti stores and sells thousands of pairs of jeans each week Our main business IS with the kids but there are also lots of businessmen coming in to buy jeans for casual wear ldtllltttSttyS If you want to look dressed and you also like denim lhrit We have fashion denim for people who want to look dress ed Its like dress pant in denim Lamere says An outfit looks quite smart and dressy NAME BRANDS It has to be name brand or the kids wont buy it Elks carries Maggie jeans so named after Margaret Trudeau wife of Tanadas Prime Minister We were selling them before we could get them out of the box Skinner said The kids want brand names We have jeans in stock which are cheaper than some of the more popular brands and made as well but the kids dont want them Scrubtiies and arhartt are few of the more popular brand names available at Barrie stores Levis at Elks are the big seller with LWG and Wrangler right behind Lee would likely come in third with all of them selling around the same price Skin ner says Rudd at Mel Brass Clothing says the store has lots of jean items in stock now and lot more ordered The shelves will empty out of jeans by the end of Sep tember with good deal of them going during the last week before school starts Its amazing how one material has lasted in the The chic look Levis lfees ZWG Wrangler fashion world for so long Maggie TS in town aziql2am Jeans are status symbol local home economist says Name brand jeans are status symbol says liarbai Mcrthur home economist for the South Siiiicoe Ministry of Agriculture and Food office ll lllSliiIt ft is possible to buy $12 or $15 jeans which will last just as good as the 32 pair For cani ple it Sears were to make their own brand of jeans they could be just as good quality as any of the name brands but lot of kids wont buy them they are looking lot that status sy in liiil Mrs lcrthur said the price of jeans is so high because com panies iiivolvul have establish ed name for quality and the price has gone up because of it lf people would learn to read the label to see what the fibre content is and feel the material itself they could btty good quality deiiiiii articles lot cheaper llIll Nll ttl The home economist said denim is really name for fabric look instead of an actual material name litmm can be pure cotton or blend of cotton and polyesth It can be knit ttl corded look The deiiiiii look is what most people are looking for and ll can come in aiicty of styles materials and tevtures lieiiiiii is what we associate with certain shade of blue with white fleck The word denim dosent specify any specific fabric conent or fabric construction Denim manufacturers gearing to go blended NEW YORK tAli alling it the first big improvement in years most denim iiiaiiiifac turers are gearing up to go blended and some think the days of ltitiper cent cotton de nim are numbered The new product com biiiation of cotton and polyester called miniblend takes dye like cotton looks like cotton fades like cotton but doesnt shrink like it says the lieiiim News Service in making this blend we found we could accomplish what our customers wanted us to accomplish said Larry de disoii of Swift Textiles which will be producing only blended denim by the end of the year The advantage is that if you buy Sie it Will stay Sie Blended denim has stirred small controversy with the eotr heavier deiiim will wear longer but it is bulkier lighter weight denim may feel more comfortable but is not as arm and doesnt wear as long lhere are all sorts of weights in denim materials but there is really no big advantage to real heavy weight material unless it is being worn for heavy construction Work The wearing ability of denim material depends on the fibre content too per cent cotton does not wear as well as cotton polyester blend siiiiply because the polyester is harder fibre and will stand more abrasion and washing There are more Ltillltli synthetic blends on the mai ket now than ever before and they sttnl to be the answer to com fort and wear and tear pro bleiiis Mrs McArtliur said ttli per cent cotton is quite comfortable to wear because it breaths whilesyiithcticsdont Sofio denim blend of cot ton and polyester is really the most comfortable lhis liiciid makes good insulator because it can breath lt is also cry sturdy llUHC SII lilill Mrs McArthur said there has likely been an increase in the amount of home sewn denim but not great increase lcople who feel they lllt ltltitt time to sew have con cern about gartiient coiistruc tioii Those who want return from hobby may try sewing their own denim clothing paign against adding synthet as to denim noting that it takes five or six times more energy to make pound of polyester which is petroleumrbased than to make pound of cotton IIAN IV lllti lolyester advocates counter that if you have to weed it or feed it the fibre costs too much There will be an extensive and radio campaign supporting the virtues of mo per cent cot ton as the true denim said Don Kleckner Vlp0ltllil marketing services of otton liic otton Inc is telling people to look at the label he said lhats what theyve been get ting been satisfied with and if they want the traditional type of denim jeans or new neat look they can get them in regur lar ltitipereent cotton or the ton growers and otton lnc has new ltitiper cent cotton with mounted an advertising cam the new Shtlltkrtktllttlititt finish They can usually get bet ltt lll because it is possible to adjust pattern to ones own shape where store bought ar ticle is made to standard fottti there are usually only about three in go who fit store bought pattern close and this would be the same in store bought article of clothing she said Most sltittrlxtuglll jean ar ticles are made of medium to iiiuliuiiiheavy weight mater ials Material purchased to sew at home will likely be light weight because it is easier to sew with Heavier weight denim is harder on needles and the motor of the sewing maching Mrs Mttllttll explained are of denim Hot water washing ad drying for lllilf totltiti are out lligli temperatures will damage and shrink the fabric Mrs Mtltlitlt said heck labels before you wash denim article if there is synthetic fibre mixed with the cotton it will withstand higher temp eiattttes lroiiing is not needed she said providing the jeans are not dried too long time they are taken out of the dryer they should be folded carefully oi hung carefully or hung on hanger liemm is definitely here to stay As Mrs McArthur put it lieniiii is ll coming the classic look it is so much part of oiii waidrolictoday Sanforset that overcomes shrinkage Although some mills have been making synthetic denim for years it has only been in the last lft months that they have develole mixture they con sider suifalile industry sources say hi the early days we coudnt get total dyeability noted Ben Sampson of Cone Mills In the new fabric which is 65 per cent cotton and Ropercent polyester the cotton is forced to the outside of the yarn when it is spun so that the finished product takes dye and feels like cotton the manufacturers ex plain Although all of the seven top mills are exwrnnenting with blended fabrics some are still cautious about its acceptance doubt if we ever will go en tirely to the blend said Brian larke of Burlington in dust ries