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llNOTYPE OPERATORSWILE CADOGANiFOREGROUND AND JACKKERNEY FRED PRINCE MATS NEW PAGE OF TYPE Business wt WmeWM av was no mgg wnw Offic1e gVital roi Paper wh Tire business office at news paper may not be much for news but it certainly has the field corrslied when it comes to the money In this respect it is certainly one oi the most important lieu partments in the newspaper Without it there would be no newsprint on which to print the paper no pencils tor the report ers to write lhestory no paper lor the telatype machines on newspaper receives the reports of stories from all over the world short vithout the business accbuntlng depart would be almost cash for quick In The Barrie Examiner ac countant Murray liiii hasa stall of three girlswho handle accounts records and purchas as made by the parish The classified advertising de pertinent assists the business oltice staff in accounting and rig for their department The billing accounting and book keeping for the display sdverv tising department is handled by the business oltice stall The classified advertising depart ment handiasiis own bookkeep lng in cooperation with the sea counting department Any moneyearnedb the ap andallthat¥ handled through th Another indispensible the modern newspaper switchboard operated by in lieu Montgomery Through centre are direded 90 cent of the calls that the paper receives There are local lines and inter ce of handling Allmambe at or oflice stalf are eapableof handling eillclent service it The composing room is one of the most lnterfiting departments on newspaper Visitors in variably show more interest in this phase or the operation than in any other it is here that news stories and advertisements are trans lormed from copy into the neat balanced columns that appear in the paper The composing room is divide ed into live operations type that books balance belore anvin voice is sent out Mr Hill has been accountant in Barrie since September 1963 Prior to our he served in the perts utmeetinss are allotted accounting department otThsv space under speuiledheadlngs Evening Reporter in Gap Hg Groups Glubsvand Auxihssles is native of the Gait area annuals opens s1 roameosonsoii Thésociai change brought casting advertising makeup and assembly headline castlng proofreading and page makeup Each divisionreouires preci sion and speed They come to gether in the steel page forms the master recordsfrom which the presses produce thousands ol copies News copy headlines and ad vertiaing layouts are received in the composing room snd distri buted to the various divisions The copy gnu to one at the seven Linotype machines which set the words into typebear ing slugs gt Under the fingers ot skilled linotype operator these msdrines turn out steady flow of type The touch at key releases small brass letter which clicks into place on an sssernbling unit When line of these letters has been dropped lllt moves lt over to the casting equipment The line is tightly spaced out and type slugis cast altar which the spaces between words are separated from the letters and sent into their separate com partment The letters an car ried to the top otthe machinei Writing Style Shows Changes raised lord an roan 1980 Compared with todays concise style the writing indulgedrin wealth of words Every wedding was pretty or picturesque the bride radian and her bridesmaids Winsome or charming Todays ladies an and fiossy adjec tivm are considered allele in the 30s women had not yet fully emerged into public lite There were reports of meetings of drurch groups and Ladies Ald Societies and occasional weddings about largely by the Second World War andvtho mushroom ing of Barrieinto div has reflected strongly in the womens pages at The Barrie Examiner There is an overwhelming pro portion of local news and inch of space precludes florid and wordy reporting stallrphntographer and up todate pmccssingiensure local pictures daily The growth of womens organ Lions has required the setting up of ling system wldch now contains information on over 75 cluifs and groups Photographs Hot presidents are also filed her for easier identification Special events and speakers lean be published the printing of babies pictures uriere mills and manufacturers 0n NeWspaper Over Thailand are given bidiiidoalaisdmtlon Weddinge and social events surrounding them are highly regarded leature oi the womens pages and to ensurea actual report of the event fonnsmre sent to the brldeebobe so that from the inlormation they Bulll ply an account of the wedding An innovation which has re mained lirm favorite andhas been copied by other papers is Commerical photographs ol bah ies and presdrool tots have giv en pleasure to parents and lrimds and aroused intere in the neighborhood Sometimes the picture coincides with birth day adding triendly touch FOOD FASHION Tested recipes otters seoom panied by phoWapha are used when space allows and are fea lured for special seasons such as Thanksgiving Christmas and Easter Through the Canadian mu lashlon news and pictures are provided to keep readers of armotyogue Needlework designs and dress or patterns some by in tem onal eoirturiars are pun ted whenever space allows Syn dicated cohnonsjneluding Ann Lenders ansCleveland Myers wbowrites on the dilld guidance and items of intere to women ass Nfiservice nr hooplafrom all at confrd peopleofth TRAVEL wrriivcourrnsucs AT PIERGEIMOTOlts ted by BOB CLARK once tire car at elr choice from dwlde variety of VOLKSWAGEN plus the finest qualitycleananddependable times have Auto owners deal with confidenceat PiercegMotors Limited ll Essa Road Phone mssss This firm established in January 1959 andfoundod with thehigbestprinciples in business dealings is personally directed bylt0N MOFFAfl president and gmeral mans er ltan was conwner with Austin Pierce and now solely nivns the business He ales manager ANDY HOWDEN parts manager DAVEY oLhar well chose members of the stall tbemgabletochooea til modelstnNewFsb us swellas QLrn mam Used Carsevar offered award slimmer you starrakssmsnerrrueV Composing Room Puts COPY Into Neat Type and are sent along bar which hss separate combination cut for each letter As soon as each letter bile its combination it Is released from the bar and falls into the magn slne to be used nVeragaln This operation goes on continually DIFFERENT TYPE There are separate magazines for dllferent types of letter some for headings editorial leads to stories and subheadings and so on Altar the typecasting the proofreaders scan proofs which gt have been taken all the type set by the linotypes Corrections are made resetting the whole line in which mistakes have been made Closely connected with the gathered by the Canadian Press are all edited and used accord ing to thdr merit Five special supplements are compiled by the Womens Edi tor during the year Each fall the Examiner publishess Cook Book in the Spring an edition pears onwomeus News pages as are at homes reception is devoted to womens organiza ol dail papers differe greatly lundreoru teas banquets den tions in Barrie and Distria sea and wedding snaiversaries Brides edition is published in May and two special lashion supplements are published in km Spring and Autumn SOCIAL ITEMS vlhe Social department wel comes items of personal news visitors in the city holidays birthday and surprise parties thy careful attention to these de ide on my mam Hails the social department has bling lathe This machine striven to build personal lationship with its readers mar taining alhigh standard of tegrrty fairness and corredne without losing the familiar toudr iris goodwill of which the editoris humny proud ls evi danced in theannual page ol Cbristsnassociai notes repre senting some 150 items letters of thanksand appreciations land teiqgthone calls on personal pro blemsoi wardrobe etiquette and procedure As mirror at thesoclal scene the department regards its contribution to the daily his tory ol Barrie as responsible one and will strive to continue mive true reflection with as toward none Ad Pavement Helps 7Merchar1t awn Problems ii isgsi Hes never arranged forhny advertising belore lie goes over Ito one at the advertising area lmslreupof the paper is the advertising alley or department where printers set and assem bla eds To get the best display and be sssured at an abundance oi letters to set headings and dis play lines madrios known as ythe Ludiow is installed in the department The delow is an expensive but simple machine to cart lines of type that have been set on bycomposltars who pick up so parate letters from the dlfter ent cases and put them together in slicks ROLLED IN Alterslorsnorpsulssil made upland spproved by the lmown about his goods and lb Indexplslashisprobl Hed pinned on hail pagansdvese tlsemart No behsd no parti mlsr denim in ndnd Hed like commutation lo minute he is looking through syndicated book at muted attention oompellers for newspaper sdvertfssa These new service books are sent out every month he trio and are used by leading newspapers across Canada snd the United States His eyps flick over sugges tions for advertan lood tum Wriumbn special designs lor St Patricks Day vsrlous styles oi lettering lie comes to section on ciethlng bold hisch sod while design catches his eye and he niches his choice The assistant quickly prepares sketch lor him incorporating the illustration he has chosen with the name at the store thl information he wishes to is opening date The advertising man tells him that it at say time he would like to hsve an engraving made spe daily for an advertisement ot his own design that It maid be arranged tor that colored adi vertislng is simple matter it he should want really say ad vertisement for some occasion Lightweight sweaters and new spring sLyles are to be leatured in the advertisement lt stem to reason that nobody is going to be particularly interested in buying new tnpeoat or skiin outlit at lids time at the year At this stage of the business wants to keep his store hcfor the public as much as possible so our business man enquires about the cost of repeated sdt vertising in is no stranger to the im pact advertising can have Keep ng weather eye on the city tor the past few months he has seen some dramatic results butcher shop tor instance had advertised in the Esaulinen Housewives lloclred to buy at the prieesthc store quoted andi it had the biggest sale in month That store could have been givI lorenan it is rolled under moulding machine The moulding machine is huge roiling machine which as the rnsheup form on mov ing table under huge roller ieserting an enormous pressure iondiofaceottbetyper met or large lull no at dill llspiiul ii on bus with sheets oi¢orh anxdmss the huge roller creeps over the tons it impresses the tpernlo fibre board not rght through but lust enough to make sclesr luminaries is met or tibre board lsl moulding machine and belorei heing put into charter castvi lng box to make pislelor the huge Duplu press roastedW to dry out all the moisture Alter the pills is cast it is trims all the ends and reams out the centre at the plate to the right thickness Theplate is thenngutpn srou Ung machine will under the guidance of skilled stereotyper routsout thahlgh spots on the plate so that the printing on the presslrorn the plate wlilbe clear Tire plate resembles length of pipe and is unfit the press in its proper place and locked into position so thnt it will not move when the pig is in operation SHORT 0N RAILS Canadahad only 66 miles of railway when thetirst postage stampswere issued in 1351 mm damp en 1h would dwariEd by 50 of log stealtsaway and no one would have beengsny the wiser it they hadnt read about the sale The days at one or two general stores that everyone pa tronlzed and each custimr er knew when fresh eggs or shipment of collee had arrived were buried with the horse and bull deys our businessman mused Large companies didnt put millions of dollars into adverlls ing for nothing He remembered reading recently that company in Canada was planning to spend 52000000 on advertising during 1961 and he knew that this sum the automobile and gut com panies Experience had also taught him to discount the tale hast adg vertlsing put the price of the product up fly increasing the sales volume advertisingjn tact reduced the cost at the product The advertising sales man re turned to our business manwith thecost oi the advertisement heldideclded on and explained that the rate was cheaper or contract advertising Atone ot the desks nearby was working on an adveru semeirt for large co pany which sells gas from one side oi nessman enquired and discov ered that she worked solely witlr national advertising placed by the agencies appointed to handle accounts by the larger camped iesInd corporations whichliite to keep their product bet public right across the sentry iCanads to the other our bush lts and plishnrent soil and the machine Eekknows understands crop which you have to iie knoWs how to best on farm equipment to problems like yours motor ermine tanning isa man who appreciates oceans2 He works everydax He is man of in He lrnow todays fem withit arr Joli tpilot of the country conditions the condititgrs under your root rainy 55 feet regionsiv