16-The Canadian Champion, Tuesday, July 8, 2003 «Bergsma's Home Decor Celebrates i18 years of serving Milton By Murray Townsend Walk in the front door and if's Moedern displays co-exist wîth immaculately polished wood plank flooring, original restored brick, and a littie backyard pond. Stores like this don't exist any- more. If they ever did. Business owners and large chains dont have the time or inclination to bother with little dis- tractions such as thinking about jeiff B, customer wants and needs and presenting it to tbemn in an imagi- t native way. Wben was the last time you saw leatber furniture in the middle of a store to belp you relax, make your selections, consult witb staff, or just to take a load off? t's been 38 years in tbe making, s0 please excuse Bergsma's Home Decor for getting it rigbt. George Bergsma started the business in 1965 in Georgetown. His son Jeff, grew up witb the business, opening the Milton store in 1985. Several moves later, tbey settled at their cor- rent location at 194-196 Main St. E. Tbey com- pletely restored and renovated the building and the n over the last two years expanded to their corrent 6000 k n several ways. t brought Jeff's brother, Pete, on board foîl-time and' brought to light a new service that Bergsma's offers under the title of Main Street ligbting. .- Lighting made sense because it was felt there was a need for this type of thing in Milton. The illumi- m s a natîng idea was brilliant because gs a in a home decor setting, there's a iner lot of wasted space going up to the ceiling. Why not showcase their lighting where youd often find it in your home? Why not put different kinds of lighting together to give you an opportunity to compare it right away? Tbat's exadtly wbat tbey did. No needless wasted space. At the same time, two years ago, Bergsma's Home Decor also became a Benjamin-Moore signature store, recognizing the benefit in their nation brand awareness campaign. Not only bas the renovation bigbligbted the bistorical value of their building, it bas also raised tbe bar for retail paint stores. Bergsma's bas been recognized as one of tbe top 10 in pie. "The surroundings reflect tbe level of serv- Paint Stores Canada by Benjamin-Moore. It s ice expertise that customers can expect.'" constantly being visited by other retailers so To tbat end, be says, ifs important to keep dis- tbey can see for tbemselves bow a store of tbis plays fresb. Tbey change tbeir displays weekly. type can be presented. So, not only is t a visual experience just enter- Wby put so mucb stock in the way the store ing Bergsma's Home Decor, but it's a constantly looks? According to Jeff Bergsma ifs very sim- cbanging visual experience. Designs for every room In the home. Featuring "personalized" kids borders from KIds Art Il Decorlux *b UdISon O hNTONL ALOV!mml m I ON ~YOUR MANY. * YEARS IN BUSINESS. See our wide selection af fine wallcoverings. * Featuring Mirage, Andover and York brands. E LIV UUSEF ---RALCOE&uq Fe* 2 wuaproW~baMi iw~ Howw L~w 4àÉ kt)