The. Canadian Champion, Wad.. Aug. 1, 1979 C7 On the move to a new location- vist us in The.CarIton Strst hoed oaie as basamsaa ssl t o tssthe rapid gowth of.4mo.a thaire.kà.T-shàp.ýThe otr mdls cor5.ain p«s ficeR s, open secotrspaoe ed simple reme. I the oe module.laa staff ocaeteri.sia, ofrtabe loness.board roms end à large shlppingrelrsin es Sp.aiel attention hot bEain giassto ..ergR con.servation The.Euiding is esseltatay el l sslated.is aartstruotsd eroh a miium use oftripleaze i..d îdas.Saa ofie Bas indlnidaS ellycotr85l5rithotio5 for complet tselas.. aan.ort. The.atratie.tonanad brnecoraa rne55lsthe sac.. es the.n by Distribution Centre. Opn.d in 1975isaacmpla. end rgaiad systsat. Dsîaad oba flly atptith.dt5 s,ameacrmsaa Stscag s mserpractia.I sand distribution oaf marchadise mre efficien.t Onse eder sla avd fBathétE stoîre, l athpped mthîs.24 haur. S peads d.livryinyOur sstor$.re oant sslstohad. Roland Lewaon, Peeidant K marEoporeon Canada "om happy ta be sport of K mrt ai a tme when t has gone through its most dynomic changes. Ourprogram's success is maily due ta, the hundreds of dedicated employees. "Vie work s a team. Sales people. stockroom workers. store managers. buyers and office staff hava ail contributed greatly. Our business recognizes individuel achievement and we pride ourseives on hoving a large number of long term empioyees. "The Krsge Company chonged its nome ta K mrt Corporation in 1977 and1 arn honoured to be part of the family. I want ta sincerely thank ererfone for their tremendous effort.' -Congratulations for over 30 years of dedicated service! 49 years service 41 years service 36 yeors service 31 years service VIOLA OLIVER R. PAQUET JOAN RICKARD J S. REID 48 years service L. RDUSSEAU J S PTEWRS GERTRUDE CADDELL35 years service JEPAC GETUECDEL 40 years service WINNIFRED TILL R. . G EAMY 45 years service MARJORIE BARRIE MARIE LAMB R.G ELM ELIZABETH McCULLOUGH WJ. LAMB H.J.BECHMR.BLANCHETTE J. F.McLEAN 39 years service RUTH HENDERSON 44 years service CA NADEAU 33 years service 30 years service JEANNE COX P BUICK R. GOUR 43 years service 38 years service D.S. CORNELL DORD PHY McKEEN T. A. NADON 32 years. service T.A MILLS 42 years service A.NADEAU E. S GLUTA MARY McCr NNELL jB. NEWTON G B. GRADEEN D. J. SOLEY DORA DINI 3 7years service MARY ANN NEALON K M. MORTON D, LUNN ALICE DUNCAN MARGARET CAVANAGH NEIL KENNEDY A giant stop forward- The birth of noi uUr- .00.4 Changîeg lite stgles mean sem shopping habits. on, Through the Vears Kresge Oaa kepi o matchtul cge on the morld market. Ilimas disnosered that todagos ,1i a c onsumer ta more astute thon oser, Lom prices are a 04 must mhen iryisg 10 keep a balasned budget. But 4t nom consumera aisa demand beiler qualîty lorthihr amas'1 money. Modemn merchandise is a necessarg nia. addition. Sa, a brasd nom concept mas desîgned ta Set gîso thecnonsummoto reol brook. Thai's mhy K mari l was born. ro Lonatod in the suburbs, K mort praaides t acs shoppors miih doparinient store merchandise for 'tocen discount prîces. What makes K mort unique is the goi nonoenieet lagnat Ail four parchases cos be made on one floor, under ose root. Esergting trom spark ae pîugs ta tires, nails tai pomer tools, hosîerg ta complote outtits. curtoin rods ta turnhturo, Sikates ta bites. haîrpîns ta steroos and more. Years ago the Kresge people mont ta mark n getting readg for K mort. SaIesmen more tramed ta bondie nom marchandise and discount prîcos more establîshed. To top ilotfme innludedtoamoiîs ame brands-the same products thot other stores sali- but me discount the pricos. rr 64hen cusiomers 500 aur od and bîuo logo, theg ksom iheg are bugîng quality merchandise. Sînce K mari nome brands tirsi coa os the marktet sn 1964. eere item ha, beon tested ta ensur t ha1 the qualit iequol. or superiar ta others an the market. A tesing laborOtorg sn the States is avaîîobie ta u huyers. But me do sot almogs seed aophîstînated mothods ta test our products. For coompie, the K mart Brand Commîttee, Th. May 1978 Toronto Star Pance Watnh teature by MariInn Anderson tausd th. K mari batterg lo be th best buy of al arbon batteries tesed. How cn K mari continue ta dscount prines mthout gaîsg braie? We arry guliy marchandise in aaspeoiiaIîyliîmied range. Insiead ot siociingaa onde ariety ai types, aur bugers pick oui the produts mhich besi represent eonh marktet. Thon itnom what sels-iheg're experts. This means ropul turnover and cass sioroge pile up. Thon me turn ihese gans oser ta the castomer K mari added Kresge's gooa.sid iashioned satisfacion gooranteeoiakie a 'iining nombînatîon thats tough ta beat. A ombînotîaa ihat pots K mari aheod ot mosi retoîl nompanios. The K mari seed as pîOte 16gyears 090. The idea quinklg tIowered and nom thero are 103 K maris lourîshîng orosa Canada. Eer ye onsmers see ptogtess Stores nonstrunied in nem nommuaîtîOs prosîde btter shopping tonlities. Because me are 50 prino- campetîitive maney surroiîsding estabishments itnep a close encann iheir prînes, K mari lso goos is lot periodîcal tace-liftis. Wotest nom itires. aîspîavs and lghtîsg. Dur mrchandse ssormeni miii almOys ho împrooîsg. K mari-Oa store buiIt tokeepi.pmith thentimes. And me thîni th0'. important benauso me knom aur nusiomrs eopont i WOen the K mart program frst numerous flrSs and nevspaper gat off the ground, the extent of its adn dîstrîbuted across the country, succens was sut artîcîpated Frank televîsian and radfin rommercials Leîer, Executîve Vice Presîdent and provîde an excellent guide for the Chief Operatîng ODihcer safs, "Fifteen shopper fears aga me thought osly a few Michael Clarhe, Senior Vice stores would open. Now there are President Store DperatiansSand 103 K marts in Canada wth no end in Management sa ys, "Vie are aggressîve sight. " merchandîsers and equalîf aggressîve Mr. Leier, an employee of 38 years. in recrsîtîng hîgh calibre people. This has wtnessed the maturîng af the ensures the growth and strength of compas y. For instance, the Manage- the campanf ment Traning Program has gîven "Trainees tomne from ail over the K mart the reputatias ai beîsg a country In a'eas vhere there are praducer of welf-trained people. masy K mart s/ireS. the Iota' '-Olleges Now it has bees updated because interview candidates for aur maniage- employees tart wth a better mient training program, eductios"Each nevv store openîng Is Mr Leîer explaîns, "In a K mart loobed upas as an opportusity in store there in a full stockroam staff so responsbility ta dnvelop future the traînee starts as as auiliarf mas management. He learns each facet ai the aperatior Mr Clarke started in 1946 an a and if he han potestial he goes inia the Kresge stochrnan in Kingston, Ont. He assistant managers program han Oes a s tore Manager District Advertsig isanotherarea vhich Manager and Vice Presidert of han expandedîntmenself. Along wîth Personnel. "We have a higner capacity computer in a K malt store than we did20 years ago in aur head office," sa ys William Moffat, Sr Vice Presîdent and Chief Financial Offîcer. Obviausie there have been a lot of changes. "fie vere one oi the fîrst retaîlers n Canada ta have a compulerized merchandisiflg system. The tinnIBM 36040's perform many functions vhich speed up deliveryioforderS and montor stocks and prices. Thereis a/sa a system for accaunts payable payroll and sales reportîng. "The computer in the newv Bramalea head office wîll be four limes larger Our buyers wll have vîdea screens which link up ta the main computer "Haîf the K mart stores have ricrc computers. Orders are pro- cessed overnîght and transmitted ta head office. In the future computers oili take on mare jobs and a,,ll be ,nstalled in ail K mart and large Kresge stores. VALUE-PRICED MERCIIANDISE- meet the mon Who mie** kpoaall PrevldlssgCawsdIastpWWSthe hate.sR.thvew @but pRIoale the ohdanof te ak toff« »a osuamy, awd sOo, to - p"Dwsg.ý pohsRiorn*st ev-smueasgXK wt dis.asa. pekteSqueaty l tavon ln5 quesius, "An*Mlneddoott te~e.t ~ghwtpose met 4Ow mWIiSha Peetei ho#ash» owsAseS o copoie otche" 4M of cbecV tw5tod i l*Ude4aS.*s55eU MontIneflea aeRepn*sbueeedmme peos to beaàK eserEweefldude NesadBfadvo Goa* owtewm 6"eeO5S.a u F a treswetp #u a vi .êIme owm mwfend *U Rewm1is pWeawWEom e utm%4ud h mi hdUi heEbte1&Ashe keviWV0Et aeiget eeresilquv à m