and Serving Newmarket and the rural of North York of publication Our Readers Write AURORA resht Dove presided at the labl every Wednesday at Char narket Era Express Weekly son formerly left Entebbe ember 12th f on of I Officers Installed home baking The Approximately mem- Jellies and pickles were sold attended the J and if Rebekih Wilson Mrs Elsie Monday Oct presided at Ihe lable he officers for the of knitted article Mrs were installed Bald ln charge of and i Lodge No Deputy Laura Lough THE EDITORIAL PAGE lately Mrs Arthur Brown and Miss were the guesjs of Miss Ruth Sturgeon and WEDNESDAY THE DAY OF NINETEEN HUNDRED AND SIXTY- FOUR about CAUSE FOR THANKSGIVING While the mental and spiritual de pression resulting- from the unusually long rainy periods this fall alio the ex tremely cold weather of the past week may tend to make us overlook the many cause there are for thankfulness in land this Thanksgiving those causes still exist in large number While decrying the wet and cold we could be mindful of the several catast rophecreating hurricanes that have vi sited other areas Or we could be mind ful of the fact that a large portion of the people of the world live in climates where long rainy seasons are regular things Again if we want to be really cheer ful about it all we can view the possibili ty that such lengthy rainy periods may raise level of the Great Lakes There is no land where there is greater natural bounty where such an abundance of foodstuffs is produced each year largely as the result of the lands natural resources aided in comparatively small measure by man himself It is true that there are those who even in this land of plenty are in need But the fault with human failures It can be said that even the manmade threats of catastrophes are at a low ebb this Thanksgiving season While there are still those trouble spots some of them critically serious and while there can be little doubt but that the future could hold even worse for the present at least the world is free of the threat of actual war fare let alone that of nuclear annihilation which once hung heavily over our heads This then is a time for great joy and even greater thanksgiving and a time to beyond his own comprehension far out side his capabilities to attain It is time for humble acknowledgment that even as high as man has reached in his quest for knowledge he is still entirely dependent for the essentials of good life desk Every editor in the multitude of correspondence he wades through every day is swamped with glowing adjectives regarding meetings and banquets Much of it we have to print or we would have little type matter left In most of the original copy received EVERYONE enjoyed a sumptuous dinner or the whole congregation was uplifted by the ministers sermon We always trust that these writers took an individual poll before making the statement just in case there happened to be one dissenter who failed to enjoy the or the ministers Personally we would fee more in clined to purchase some of the products advertised on television if the company merely stated the fact that the program was sponsored by them rather than a long statistical explanation of tooth cavities the neighbors disgust at Mrs Browns wash not being whiter than white and the eternal bouncing of a brand new car over rock piles through the Sahara Des ert and most of the way through he Florida Everglades SUMMER WAGES While the Minimum Wage Act is now in effect throughout Onlario it still does not apply to tourist resort businesses Next year these businesses will be gov erned by its terms There was a time when young people viewed as part of their remuneration the fact that they were able to summer at a resort place They had plenty of fun In recent years however tourist resort businesses have grown to a stage where they make demands equal and surpassing so lean Chappelte Helen Chap- M secretary J Mich called on their Hunter en Mrs Stewarl Ran Ella Ha as the York North ef Chaplain RSNG Colleen Campbell ted by a fly on trial ad Hoy Keys effective In one case a branch telling me worked three Mrs S Curry MLs Star were guests of Rev and Mrs Mrs visited Gillespie Tem perance St visited her broth- Mrs Myrtle Smith Wells St enjoyed a visit with friends in Toronto last week Mr and Mrs and sons of spent Sunday with their aunt Miss Ronnie and Allan Mac the House of declared breaks new in the field of not In Can la import bunking broadcast hour week in id- those of urban business places on their young employees At the same time they leave no doubt as to the large profits which are to be made by owners of such to me of lite interests ired slides they wil businesses but which in some cases at least owners are reluctant to pass on to a young students seeking to help meet the growing costs of their education by sum- around the to meet In he friend- 1 home Kennedy drably to Richmond Hill and Aurora met si in in- ihe home of Mr and Mrs have Gordon Dunning Ave globe in guest with other Holds will follow the Federal Govern ment As an employer my self I have always fell it minimum in order to attract I people Other people in wage that il will act to the detriment of Canadas foreign will not be the case CN P is now advancing at Mrs related paper- Mrs IDIOMATIC IMPACT The fundamentals of language and the impact of the written or spoken word has probably changed many times during the past but some of the modern trend In descriptive advertising and news Hems both in publications and and radio commercials must make some of the old school turn over in their graves and the modern student more puzzled than ever The packaging of products often re flects the groping for super superlatives No longer is large considered impres sive enough to describe the maximum ef fort of a company it is either king- sized or super colossal Other weapons include absolutely as in absolutely cer tain more perfect the most unique and banalities like whiter than white We often wonder if it were possible for the company concerned and its adver tising agency to take a poll of how many listeners or readers are turned from their products by repetitious rambling of a commercial or by a listener Intelli gent enough to realize he is being ted astray by subtle interpretation of his own language One or two recent commercials made us all well aware of this fact The picture and announcer insisted on repealing the fact that he particular product wax guaranteed and left it si that To guar antee anything one must have a standard age time clement or superiority over some similar product One other guarantee gimmick is the mid naturally that would he its life lo they mean Hie purchasers life which be from six months to Many such places lake good care of their young employees in all ways Others dont In some instances girls even young men work seven sixhour shifts a week Sunday included for 25 Shifts are planned in the best interests of the busi ness owner Often they are short includ ing evening work involving considerable time coming and going And the work is not easy With a great scarcity of sum mer work and a large number of young people seeking summer employment such places have no difficulty in securing help despite such conditions good to boys their What happens climate and potential visited Thanksgiving Midland ighters and Mrs Olive spent Thanksgiving Mrs John of St Marys and Mrs Aurora attended granddaughter daughter of e Mr and Mrs Stewart Bolton at Midland on Sunday Mr and Mrs Osborne the country This was mobile manufacturer offer broth Wood The gathering Mrs William Wood the living si Last week Ottawa carried on for tion and A WORLD RESPONSIBILITY It is an established fact that the worlds population of children is increasing that more than millioi youngsters go to bed hungry are disease rid ion cm neither read nor little ftilu is to be done Who Weekly Newspaper Important To Business Life Of Community Says Advertising Executive Speaking at a recent meet- high school sports piece and by fill What do it United Nations Childrens Fund has accepted a share of this moral obligation is not a charity it is a twoway street Any local govern ment wishing assistance applies in writing to the International body Having surveyed its own needs it requests aid in such specific areas as disease control milk processing plants mother and child clinics school equip Rut for every dollar expended by the local government provides in buildings personnel and local products respects the selfhelp on the part of local governments Of necessity this is limited by the economy of each worldwide It lie fiiiiiiiml assist ance of intelligent world dropped in the Halloween box es collected by the youngsters on your street in ike possible a in ire equit able future for the worlds children tape their Weekly Met held by a ir a pis of found myself proudly high to and receptivity or the local call In my repoler cardiograph reflecting the by CCNIt SO in an involute In Hip Han jii reporter and uree of dependable color llldurd Mr Banks was arrested and He was released and it is highly unlikely 2 E Sincerely JUllEE REGAN New Consumers Gas Betty Miss Judce Regan will in charge of Home Service company in Newmarket and be available