fftwnurkfi rontsu higher prick Centra CanadUa Processed foods whether canned frozen or dried ire rise his season according to food The poor crop of vegetables and fruit this season coupled with the rising cost of has made the rise Inevitable as they will procession as much the per unit cost will therefore Increase produce too may rise considerably If the weather Is not warm enouah to allow crops to mature In the next few weeks And higher prices here will cause larger Imports of products MEASURE OF SERVICE MARK OF INTEGRITY National Newspaper Week In National Newspaper Week Canadas weekly newspapers seek to remind themselves as well as their readers of the arreat traditions of to the community lion and to the cause of human freedom which Is their heritage History has recorded the achievements of many famous newspapermen who fought and won the battle for Freedom or the Press on both aide the Atlantic One of the best known on this continent was Benjamin Franklin who equally for his newspaper work as for Inventive genius and his achievements as an American statesman Canadian history was profoundly affected by men as George Brown of the old Toronto Globe and William Lyon Mackenzie to mention only two whose names are familiar to student Freedom of the was as Important as life Itself to these men ami to many others who gained pro- minence in national affairs because of their high principles In the newspaper profession There have been thousands of other relatively obscure editors and publishers who have added their influence on a local or community level to maintain those noble traditions Our pioneer forefathers were a shrewd and hardy group of people who opened up this country In search of freedom and opportunity Every town of any soon had lis own little weekly paper and few new businesses were quite as welcome to the early settlers The potential usefulness of a newspaper In and directing public opinion along progressive lines was quickly recognized by pioneer citizen In most frontier towns the appearance of a local newspaper soon resulted In a growing community spirit based on more widespread knowledge of community affairs It helped to define and clarify objectives by holding up to the light of public opinion the most pressing problems of the day National Newspaper Week honors these pioneer weekly editors as well as the nationally and Internationally famous writers and editors The pioneer days are gone but the newspaper and Its Influ ence for progress and development remains The opportunity for leadership ant encouragement of worthy enterprise is still a challenge And the response is as great today as It ever was Canadas weekly newspapers are proud of their effect on community life Their high Ideals have not changed They stand ready to promote and support every worthwhile endeavor and to bring together the forces necessary to achieve progress Oar Readers Write Letters to the editor are always welcome but the names of the writers must be known to the editor equivalent figures for our rural todays food abundance that our The Editor Your Top Six Inched colum nist certainty says a mouthful the following lines and them As a matter of one I is inclined to get the idea that this government has decided that arming in this province is doom ed and that industry and mining are the pursuits of the future and we can buy beef from the West j potatoes from Maritimes I milk from Quebec cheaper we can produce it here Someone should remind the smart people on Parliament Hill and Queens Park of the warning of one of the sages Wherever you look through history you will find that nations broke down upon the farm when any nat ion breaks down upon the farm it breaks down everywhere In the current electoral battle south of the border for example I noticed the accent which is be- in- placed by both President and Stevenson upon the fact that the US farm er is the exception to the a rule of urban prosperity It is true that in according to j the experts only per cent of the US population is on the ions farms and that percent i of the people arc ployed in the secondary fatluring transportation process- ing and service industries along the pavements This latter trend of course is not copyrighted our southern neighbors According to my road ing of the editorial and news col- the same tumultuous drift toward urbanization is proceed ing in Canada I have not the brethren that is in the terms of their net income but I sense real farm brethren are being under paid for their essential services danger in the following data from at any rate south of the line one of the farm columnists sur veying the American scene It is officially estimated that US ag ricultures net income represents Just per cent of the national in come yet more than 12 per cent of the US population is still down on the farm No one needs to be an econom ist to sec through the smog of I would be surprised if the Canadian story would be much different City man The Canadian government in collected 1180513 duties on foreign goods dumped Into the Canadian market in violation of trading agreements Id FLOES FAIL TO HALT LABRADORS PATROL OF ARCTIC I This is the of the Audit Bureau of Circu lations the bureau of circulation standards for the ad vertising and publishing industry Our display of this symbol means thai our circulation practices have meas ured up to requirements and standards Circu lation figures shown in are much more than a series of digits They are an exact measurement of our circulation To our readers this symbol is a measure of service By knowing through the continuing picture presented in our reports exactly how large our circulation is and where our subscribers live we can arrange out- editorial coverage to best serve the interests of our road For out advertisers this symbol means both meas ure of service and a mark of integrity As a measure service to our advertisers the offers air audited breakdown of where copy of an aver age issue goes so that he might know the exact distri bution of his sales message The open book of ABC facts allows no selfsatis fying claims It admits only fact The advertising audience we offer is precisely presented without opinion The figures are there for each advertiser to evaluate in accordance with his own needs Since audits only publications with paid circulation our membership in the Bureau assures advertisers that the Newmarket and Express stays in business by the voluntary sup port of its readers In order to maintain that voluntary we must demonstrate our responsiveness and responsibility to readers The audit tells both the advertiser and editor the extent to which our newspaper is performing a service to our readers Not all newspapers are members of the Audit Bureau of Circulations those that are have hud to earn the right to use this membership symbol Ami not all media can offer audited data about their circu lation audiences only ABC members can The Newmarket and is proud to display this hallmark of circulation value the symbol of member ship in the Audit Bureau of Circulations which has become synonymous with the words service and in tegrity in the protection of both the advertiser and the reader WI News The branch took its September meeting in the form of a bus trip to Stopping at the we were j shown through the many class rooms of the building by a girl student from Stoney Creek hunch was served in the cafeter ia in the administration building after which Mr Young the padre of the accompanied the WI on the bus to different port in l buildings with j ion of each including the Rose Then we called on Mrs Anna Lewis where we met some of her friends including a native of Ceylon dressed in her native costume who with her hus band is now living in lookers and potential victims in the struggle between the new giants in world affairs of national feeling In wor ld politics it would be a crating force and a force fjSjiJiSffJwE humanity It is a development that alt demo crats should favor is in the after which they will return to Ceylon where he intends to carry on agricultural work Mrs Kwcn served tea and and Mr Young brought in a photographer who took our pict ures After we left this friendly home we journed on to Bramp ton where we visited the Florist Mr Dales the manager showed j us his vondertid flowers the mums and roses which were most beautiful He present- our president with a box of I red roses to distribute among the members on we slopp ed at the Dutch Oven where a chicken dinner was awaiting us All in all in spite of the rain we had a most enjoyable day in- eluding pleasant and careful bus driver has a particular appeal to those Europeans who feel culturally superior who regard Americans and Russians as merely two var- of materialistic barbae- worshippers of technology and mechanization Political conditions inside the various countries are in their varying ways international in outlook The MRP in France and the Christian Democrats in Germany and Italy all have the same general philosophy and program roughly the social pro gram laid down in the Encyclicals of Pope Leo Similarly French German and Italian socialists have a common program It is safe to say that if a parliament of Eur- J The bow of Labrador rides high as Arctic patrol ship forces her way through stubborn foot- ice by literally mounting a floe and letting her ions backed by more than horsepower break away a path- nay In this particular opera tion the ship had to smash Its way through an Icefield some miles long and with Ice He- three and eight feet thick The Labrador Is not In the Eastern Arctic engaged DEW Line assignments and graphic surveys taking an agricultural course ope could be elected tomorrow the parties that would emerge in it would not be national part ies but would cut across national I lines There would be three major parties a Christian Dem- 1 Catholic arty a Soc ialist Party and a Communist Party Nationalist extremists would cut an even smaller fig- than they do in the various national parliaments at present If European Union is within the realm of the possible is it a movement that outsiders should favor Would it be a gain from the point of view of world de mocracy There are those who think Great Powers are a curse and that the creation of another would be a step in the wrong direction Most students of world poli tics would take the opposite view The evil that has been done in the world by the Groat Powers has not been due to sue but to chauvinistic nationalism or imperialism Democracies are not imperialistic and therefore not dangerous The United WEEKLY NEWSPAPER WEEK OCTOBER I SIDE OF THE Continued from Page the Moselle Canal are further steps towards union Politically the a aml sin- dwarfing of the states of West ern Europe by the United Stal es and the Soviet Union favors the movement towards union Countries that have been Great Powers do not readily adjust themselves to the status on ce they became democracies have been powerful force for good in the world A newformed United State of Europe would not he nation alistic In fact it could only come into existence with the Is YOUR NAME this weeks paper Well if riot your name probably the names of some of your friend and neighbors Not of course been a they made the headlines Fortunately very few of us do But rfimply because you and your friends and neighbors are contribut ing to the useful life and progress of this area taking part in church and activities visiting the sick do ing the many things which make our community a better place in which to live A weekly newspaper is a about and for people like you reflecting the communitys life Attempting to assist in its leader ship It wants to work with you to toll about you to serve you That Is the job of a good weekly newspaper and with your help lhat is what we are trying to do editor reporter rural correspondent and advertising salesman k g to gether National Weekly Newspaper October The NEWMARKET ERA and EXPRESS Weekly Newspaper Editors Are Odd People Vouva probably heard that said of And whoever said it was right Weekly newspaper men ami women odd because the weekly newspaper business is an odd business In the first plate a weekly newspaper is a public servant reporting news and views of its community so that people may live together in harmony and govern themselves intelligently in a free democracy r A weekly newspaper secondly is a community market place Through its advertisements buyers and sellers meet quickly and economi cally A weekly newspaper also through its counsel given publicly on its editorial page and privately in the editors office attempts support and strengthen influence for good Fourthly and by no means the least it is a manufacturing industry and retail business Not only does it produce the leading local news and advertising medium but it sells that newspaper at retail by mail order through stores and by dour to door salesmen On top of this it serves the printing needs of local businesses and individuals at prices competitive with the big city printing plants It is a manysided enterprise and weekly newspaper people have be equally manysided Hut on every side they try to you and your community first SERVING YOUR COMMUNITY FIRST The NEWMARKET ERA and EXPRESS Serving your community first