Stouffville Tribune (Stouffville, ON), March 14, 1963, p. 13

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ts easy try writing your own want ad then phone it in to the tribune najhn i etv cash rale 3c per word 1st week 2c a word for extra consecutive insertions with a minimum of 75c for 1st week 50c minimum for extra consecutive weeks to obtain cash rate ads must be paid week of insertion if charged an additional 25c will be added charge for use of a box no is 50c coining events notices and card of thanks are 3c a word with a minimum barge of si similar charge for llirths engagements marriage announce ments and death notices minimum charge for in memorlam notice is 1 for a 4line verse 50c charge for each additional 1line verse display classified 125 per col inch with a minimum of 1inch additional consecutive insertions 1 per inch all classified ads must be received in this ohice not later than 10 am wednesday send cash sanips or money orders and save money 2100 heres how to make them effective 1 its always best to start your advertisement with the article or service you have to offer if you have an apartment or room for rent or property for sale start your advertisement with the town or area in which it is located 2 be clear readers respond more quickly and favorably whert given complete or definite details be sure to include price in ads whenever possible it is the consumers most wanted information 3 make it easy for the readerprospect to reach you insert telephone number and your name and address if you do not have regular hours give a preferred time to have prospects contact you t 4 the greatest reader attention can be secured for your advertisement by using consecutive insertions you can stop your ad in the event of results and then you pay only for the weeks it is published 5 place yourself in the readers position and ask yourself what you would like to know about your offer the answer you give will make a good want ad 5 want ads that fail to bring satisfaction do so not through any lack of readership but because they are often carelessly worded and do not contain enough information to get prompt action

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