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the keaurkabie romance of an industrial dictator it o0 bvh0psi3 jiuit ltciiby of humble origin is in troduced as a suvml equal if alisa ceoikitia la fontaine lather than ad her secretary she meets piers hmineli millionaire who foreea ms attentions on her toid im wards proposes u joan the salcn celeste was a cool muffled place of deep piled carpets lowtoned courteous voices and sumptuous decorations in the modern style joan found herself politely received by madame celie who took her to another of the girls high up in society who had turned to fashion display as a career yes we are short of girli just now she said i am willing to give you a trial though you understand mademoiselle that since you are without experience it can only be a temporary engagement until we see how you get on she was asked to commence work en the following morning as they had a special display of winter models and another girl was need ed elated joan came out of the salon celeste with her feet planted on the road to independence miss la fontaine was cut when joan arrived back in eton place and joan set to work to put cverythisg in order for her friend before she left when this was done joan col lected her things the few that were ically hers she looked round the familiar rooms of the beautiful house and bade them a regretful farewell for though she hoped to return often to see miss la fontaine she knew that she would never again dwell in eton place as though it were home her chapter viii continued hannen again it was dark in poplar when joan got there as she hastened home she was pleased and excited about the events of the day and her appoint ment at the salon celeste and oh it was lovely to have left behind her all the difficulty of living with georgie dear though georgie was now she could start a new life with no unpleasant legacies left her from the old it had been the wisest action of her life bringing piers hansen down here last night not only had she get rid of him but she had cut the bonds of deceit about her family which bound her more effectively than anything to eton place the door of the house in hooley streeet stood open as ever sounds of excitement greeted her from the kitchen as she went in mr and mrs denby were there with the two boys the cause of their joy was a large wireless set gleam ing and resplendent in a mahogany cabinet which stood in a corner of the kitchen jimmy and ben were squatting on the floor in front of it while their parents stood and ad mired jimmy sprang up at the sight of joan and hurled himself across the room at her clutching her around the waist he cried your mr hannen has sent a wiiess he sent it for me its mine joan stood incredulous the room appeared to darken with the shadow of her dismay as jimmy spoke so youre down again joany said mrs denby who was beaming over the wireless set in spite of all her former anxiety yes mr han- nen has set it for jimmy aint it lovely aint it a beautiful set joany look at the meeogany i never see such lovely meeogany my word when it arrived in the van i didnt half wonder what was com ing i joan read the card with piers hannens name on it the brief in scription assigning the set to jim my with the hope that he would like it unable to restrain her pleasure at jimmys having the thing yet ab solutely furious with piers hannen for sending it joans feelings were a mixture it might be perhaps a sort ef parting gesture of gener osity to soften the blow of his a- bandoning her now that he knew about her parents she hoped that it was and that there was no real foundation for mr denbys look of excitement and selfsatisfaction her father she knew was absorbed in hopes of a golden future where rise followed rise at the factory under the intlueree of his employer have you put it on she asked conquering her dislike of it it seem ed to have hannen shining out all over it the wretched thing we cant put it on said mrs denby and all their faces were shadowed by the disappointment this heres an electric wireless set mr denby explained but as theres no electric light and theres no electric wiring nearer than the corner of the street we cant put the set on then what on earth is the use of it asked joan unable to restrain a little triumph though it was so disappointing for jimmy it was like the unthinking opulence of a man like hannen to send an electric wire less set a house in london without electric light was probably an un heardof thing to him so unheard of that he had not even noticed that they had gaslight when he was here i expect he didnt think of that said mrs denby for there wasnt any batteries with it father says it would go with batteries but they cost a lot we havent got the mo ey for batteries said mr denby they stood and admired the set still quite as pleased with it as if it had fulfilled its normal function the little boy ben too was perfect ly happy turning the dials and switching the dead switch en and off jimmy however was made of different material he burst into heartrending sobs and howls it wont go it wont go it wont go he rept to be continued basic slag several important changes have been made recently in the regulations under the fertilizer act one ot which relates to basic slag thomas phosphate it is now required feat basic slag have at least 11 per cent of available phosphoric acid and at least 16 per cent of total phosphoric acia and have a fineness or at least so per cent otherwise the product mii3t he sold under the name low grade basic slag moreover the percent age of available phosphoric acid must always be given as a prefix to the brand name as for example 16 per cent basic slag numerous shipments of baste slag of a low quality from the standpoint of availability tiav been imported from europe during recent years and the recent changes in the require ments for both analysis and labelling have been accordingly designed to protect canadian purchasers against such inferior grade products function of advertising observes the london times the function of advertising in the dis tribution of foods was the subject of a paper by lork luke at the congress of the international cham ber of commerce in paris in bis abence it was read by mr c s kent the assistant manager of the tinus advertising it was pointed out was really one of the most economical as well as one cf the most effective means of obtaining adequate distri bution it had been estimated that the total retail trade in great brit ain amounted to jj2361ouo0uo in a year and that the total amount spent in advertising was about iltoouuuuu a year or about three per cent advertising covered a very great proportion of the total retail trade and where the percentage of adver- tising was higher than the average there was often a proportionate re- duetion in the costs of distribution selling costs could be kept much lower the success o some of the combined advertising campaigns such as the eat more fish or eat more fruit campaigns had been not able in securing greater distribution and more effective consumption or goods by the public government departments too were learning that silence was not golden in the marketplace and where they had services to offer they were finding it profitable to advertise judicially the post office telephone was a case in point advertising was alio being start ed on behalf of some of the market ing boards set up to encourage the distribution of primary agricultural products a falling off in public de mand unstimulated by advertising eventually meant loss of distribution where advertising was employed to stimulate public demand the chan nels of distribution remained freer and more open it advertising was a necessary part of the distribution plan of any established manufacturer how much more it was needed in the introduction of a new product he knew of no outstanding success am ong new products which had not made intelligent ue of advertising green tea drinkers will find a sheer delight in the exquisite flavour of salada japan tea try a package jtapak t -s- your handwriting reveals your character 5 ge reformed golfer happy in relapse by howard vincent obrien in chicago daily news it was lat at night but the bouse was ablaze with light the little ones who should have long since toavo been abed were very noisily awake plainly sometbiug was going on but what it was no one would tell me 1 was led into a room and the door was closed prepare yourselt for a shock i was warned out side i could hear voices whispering suddenly the door was flung open and in marched the family singing happy birthday to you and on my lap they laid their collective gifts a gorgeous set of golf clubs matched numbered certified and hooded it was a shock as they had prom ised 1 blenolied and my band shook as i lingered the chouiumplated instruments of a renewed servitude years ago i had shaken oft the yoke of this enslaving pastime and had been a relatively free man there after i now i am back in the galleys plv oting pronating and trying onco j more to solve the unanswerable my stery of the putt lipstick tissues save linens from stains the management of a new york hotel some time ago noted that an enormous amount of table linens napkins and towels were being ruin ed because of women wiping rouged lips on the linens many brands of this rouge are irremovable and leaves a permanent imprint even after laundering forcing the linens from service the management fin ally adopted inexpensive packets of lipstick tissues which were distribut ed freely in rooms and in dining rooms with the result that the des truction of linens has been reduced to a minimum the question most readers ask when they read thee articles on graphology is how can graphol ogy help me this is after all a natural ques tion because it is the personal angle of things that interests us most vit ally i will endeavor to answer the question by first posing others are you progreising in your work or are you dissatisfied a square peg in a round hole unable to make any real progress yet not knowing what to do to effect a change for the better are you happy and contented or are you continually frowning at life with a constant chip on your shoulders if you arc married are you con tented or is disquiet creep ng in with perpetual bickering do you make friends and keep them or are you living the lite of an involuntary recluse unable to enjoy the society of and companion ship of others if these questions reveal that there is something lacking jn your char acter or nature if you feel that you are not getting the best out of life then the problem is to find what is wrong and how to rectify it to know yourself is to understand and that is the essential foundation for rejuvenation or rehabilitation graphology shows the hidden char acteristics that make up the sum to tal of what you are ami what you are capable of becoming there is nothing magical about this this sci ence of character reading from hand writing is based on definite scientif ic basis it has been proved thous ands of times to readers of this and other canadian papers handwriting you must remember is not merely a matter of putting pencil to paper you use brain in writing and handwriting is merely the physical expression of your char acter those who have read these articles previously will recall in stances feat 1 have quoted to bear this out the evidence is incontro vertibleand many readers of this paper have found considerable satis faction in a graphological delineation and have helped to solve their per sonal problems and to make the most of their characters and opportunities you too can do the same thing and after all the proof of the pud ding is in the eating always would you like to know what your handwriting shows aboutthe real you the real truth not merely as you would like to be or even as you think it is but the actual truth with out bias or sentiment perhaps too you have friends or someone dear to you whose true characters you would like to know about send specimens of the handwritings you wish to be analysed stating birthdate in each case enclose 10c coin for each speci men and enclose with 3c stamped addressed envelope to geoffrey st clair room 421 73 adelaide street west toronto ont all letters will be treated in strict confidence and re plies will be mailed as quickly as pos sible having regard to the heavy vol ume of mail that has to be answered gaps in transcanada highway now only six percent of whole from canada week by week dominion day marked the formal opening of that section of the trans- canada highway between winnipeg and fort williamport arthur the opening of this particular link of the interoceans highway is a highlight in the history of canadian roadbuilding as it enables motorists for the first time to drive their cars from halifax to vancouver and vice versa over an allcanadian route it is true that to do this motorists must use the car ferries between the twin ports of port arthur and fort william ontario at the head of the great lakes to sault stc marie ontario pending the con struction of the remaining links of canadas main street between schrciber and white river a dis tance of 125 miles now under con tract and the ultimate link or twin links between white river and sault ste marie and hearst there is also a short gap in brit ish columbia where cars are being carried by trains until the highway is completed the winnipegfort williamport arthur section of the transcanada highway is 452 miles in length it is gravel surfaced the travelled por tion being 30 feet wide and it has been driven in 10 hours the radius of curvature is gener ous and the gradients easy it inter sects some of the continents finest fishing and hunting country as wcls as farfamed scenic summer play grounds the kcnora and the lake of the woods districts with their primeval forest and myriad lakes and streams are world famed the trans canada highway will be approximately 4200 miles long and will provide motorists with an opulence of diversified scenery un equalled by any other of the worlds great trunk roads there now remains only approximately six per cent to construct in order to bridge the gap northeast of lake superior and a short section in british columbia and part of this is now under construction for summer reading these days call for light reading and polycarps progress by victor canning musson company ltd toronto allows you to how along easily with john polycarp jarvis in his search for adventure and fame we drive a huge bed dragon bus until polycarp decides to give bis passengers a view of a sunrise over- the downs we next barnstorm the english countryside wife polycarp as the proprietor of the new age flying company from that we try selling quack medicine the chess- vale kennels are our next attempt then we acquire a newspaper by a flip of a coin and by blackmailing tho leading feature writers with the assistance of a charming london actress we actually make it pay all in all you get your moneys worth in the chronicle of the adventures of this amazing young man judge what were you doing at that roadhousc when it was raid ed locksmith i was making a bolt for the door weak women are you tired nervous run down no pep no ambition take lydia r pinkhams vcg- ctable com pound it quiets quivering nerves improves the appetite makes life seem worth living again mrs james martin of 22714 j main street e hamilton on- tariosays your vegetable com- pound built me up wonderfully i have gained pep my nerves are better and i have a good appetite v i feel much stronger vegetable c0mp0un0 it is fee familys idea that 1 am to get out of doors relax enjoy the beauties of naturo and drink the scented air of the greensward too young to know what 1 have been through they cannot understand in presenting me with a set of golt ctfibs they are presenting a runaway slave with a nice new set of chains a convalescent from mortal illness with a new set of lethal germs a cured addict of morphine with a bright and shining hypodermic tho fact is that 1 was once a de votee of fee slice and hook my lips first touched the fatal cup way back in the days of the hard ball when 150 yards was a mans drive and people in red coats played against bogey i used implements now known only to tho archaeologist such as the cran and fee baffy in those days clubs and names as did holes and science had not invaded sport with a numbering system that made golt as dryly technical as the triangula- tion of an artillery problem in those days the turf was mowed by sheep and one drove from a pinch of sand there were bunkers to im pede the blunderer and they stayed put from season to season there were no brassbuttoned flunkies flut tering around the locker bouses and no such thing as a starting time even strong men used floaters on the water holes in that consulship of plancus golt was a game a set of sticks gathered from here and there and stoutly shafted with hickory lasted a life time and were passed on to poster ity the annual model mania had not appeared and the ball with a centre guaranteed to outdrive all others had not begun to dominate the advertis ing pages of the magazines men did not visit their professional ottouer fean they visited their dentists and a round of golf on what was then call ed a links had not tried to out do the speculative possibilities of tho stock market ah well it is a sign of advancing senility when one begins to lament a golden past one must keep abreast of changing times i shall yield to the numerology of modern golf and bow to the necessity of getting my right hand through as with cold and repellent steel i smite a piece ot dry ice enveloped in latex i shall be more or less miserable but it will b the misery of the must ard plaster in my anguish at the hopeless task of trying to manage my anatomy in the manner of bobby jones i shall forget my lesser woes as i struggle to keep my left band over my arm straight my head down and my courage up i shall achieve respite from the task of trying to mako sense out of politics in the pain of missed putts i shall forgot the gnawing ache that plagues the amateur economist and when my ball goes soaring off into the bushes in the old familiar slice 1 shall bel low so lend that tho reverberations from washington will echo thinly in my cars the more 1 think ot it the hap pier this choice of birthday girts be comes 1 have had some years of freedom but i begin to suspect that the domesticated bird is happiest in a cage like a recaptured canary 1 shall thrill contentedly inside hie bars of golf and when at tho end of the days pleasure the last tortur ing putt gurgles in the cup work will seem like play international war will be stopped i come day as duels have been stop i led george bernard shaw issue no 32 35 t 28 people didnt rush and run so much long ago a little old lady in the village of sheridan who always wore a white grandmothers cap when she came to listen to sermons seated in front pew is one of the memories of rev g wilson of wesley united church mimico ontario 50 years in the ministry at one time he was probationer in the cooksvillc circuit of the method ist church i believe people lived an easier more contented life then than now mr wilson says they didnt rush and run so much and i think it was better for them they all went to church too