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26 Stouffville Sun-Tribune | Thursday, September 10, 2015 | Looking to Gro Grow? w? W We e can help you you th Come Face to Face with 1,000s of Potential Customers! BUSINESS e Metroland has shoppers' pulse Survey on range of shopping intentions collected clinic · 10.5 per cent need an electrician · 16.9 per cent are planning to call a handyman · 42.3 per cent say they will shop in a bookstore · 24.9 per cent say they will start using or will change their auto insurance provider · 13.5 per cent plan to have shoes repaired · 8.7 per cent need a tune-up or repair for a bicycle · 4.9 per cent are planning to buy a bed for their dog Ian Proudfoot, publisher and vice-president of Metroland Media in Toronto, York, Simcoe and Muskoka, is thrilled to support local businesses through this new corporate initiative. "This is extremely valuable information for our local business owners who rely on us to reach their customers -- our readers," Proudfoot said. "Knowing how many people in the market are ready and willing to spend money locally gives us the knowledge to guide our advertisers in the right direction." Pulse of Metroland offers detailed information to businesses in each category. For example, those readers planning to shop at a furniture store in the next 12 months indicated they were intending to buy living room furniture, a mattress, area rug or other items. Email msepe@yrmg.com for more information Be a part of this highly anticipated event customers turn to for ideas, inspiration and products and services like yours. · make immediate sales · have face-to-face contact with potential buyers · make new contacts and appointments for future sales th T H E H E A LT H & W E L L N E S S EXPO e Hilton Toronto/Markham Suites Conference Centre & Spa January 30 & 31, 2016 SPACE IS FILLING UP FAST! Reserve your booth at the 2nd Annual Thrive Health & Wellness Expo today! For more information or to participate, call 905-943-6112 Local businesses now have a powerful tool to connect them to shoppers who are planning to buy their products. On behalf of Metroland Media, the Stouffville Sun-Tribune and its sister papers in York Region, Pulse Research surveyed readers and collected in-depth information about what shoppers are planning to buy in the next 12 months. John Marling, founder of Pulse Research, described Pulse of Metroland as a prospecting tool that "gives the advertising department a direct barometer of the advertising needs of businesses. This tells you what your readers are going to buy and they're going to be buying it locally." The purchasing intentions of Metroland readers were collected through a Pulse survey in July and compiled in August. And while Marling noted many surveys, such as federal election polls, pull data from a sampling of between 800 and 1,600 people, more than 4,300 of our readers completed the 40-minute online survey, providing an extremely reliable sampling. The data from 4,356 respondents applies to 516 business categories "from plumbers to financial planners," he said. The results offer interesting details about Metroland readers: · 3.2 per cent plan to have laser eye surgery · 5.6 per cent say they will go to an audiology Don'tmissthis! a breakfast meeting with guest speaker: Founder and Ceo of the running room JohnStanton Breakfast Seminar Series Venue: Seneca College, Markham Campus 8 The Seneca Way, Markham, ON October 13, 2015 · 7:00 am to 10:30 am PRESENTED BY PLUS learn about `disruptive innovation' and connect with these thought leaders Call: 905-943-6100 (LaurenorStephanie)formoreinformation Tickets$50 plusHST Scancodetopurchaseticketsorvisit www.metrolandstore.com/products/johnstanton Corporate SponSorS BUY tICKetS