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n stouflville suntribune thursday may 12 2005 31 beer advertising campaigns targeted males from page 22 convincing women to pass overa less forbidding bottle of wine or the numerous choices of spirits sharing shelf space for the suds is made even more daunt ing by campaigns such as molsons latest it starts here as a maclearis article enti tled babes in brewland pointed out leading brands like molson canadian labatt blue and budweiser have never actively sought out the loyalties of women whats more theyve made them the butt of randy in- jokes- but for a group of ladies washing back a few rounds of suds at the unionville arms pub whether positive or negative beer marketers message doesnt faze them my husbands british i have to like beer joan thomas joked when its a hot day i defi nitely want a beer her friend sandy jeaps added while sexist advertising cam paigns by the beer industry are stupid it doesnt affect what she drinks donna culbert said although not necessarily as a ploy to gain more female beer drinkers steam whistle has avoided past popular campaigns beer isone abbut fdnnkbeereveryweekfwhile63per pfcentdonotdnnkitallaccorrjingtols sfe rifwfrfcs provinces in2003 onehectolitreis ss jhefirst beeradribetraced back such as the swedish bikini team or girlongirl mud wrestling ms mclellan said being a female beer cori- sumer i can empathize with women who dont feel like theyre being targeted as con sumers she said for decades the message to the channel surfing canadian male demographic has been drinking their beef will bring the kind of debauchery of which most men could only dream had these campaigns fallen flat an industry misnomer to be sure the curvy shills and their micro minis would have been abandoned by marketers years ago quite simply that hasnt been the case but it isnt fair to tarnish the entire industry said bob chant labatfs director of corporate affairs marketing by canadian breweries has improved vastly over the past 20 years mr chant said adding blue one of the companys most popular beers employs a buddies message in its commercials the reality is 83 per cent of beer sold in canada is to men there are a a variety of brands that appeal to women that arent marketed as macho brands i dont think we objectify women but youve got to fish with a fishing rod he said on the other hand smaller breweries and imports have found success keeping their advertising gender- neutral every beer company has its own philosophy mr atton said adding steam whistle chose a more traditional mar- keting campaign for its prod ucts our brand is geared more to the values of the 1950s he said community of whitchurch-stouffville- prayer dreaktast i thursday may 192005 station creek golf and country club m v 1 2657 woodbine ave i km north of stouffvilie rd 700 am buffet program 730 900 am sharp tickets 20 each for tickets contact candlelight and memories 61 98 main sj stouffvilie 905 sue slicrbsn- mayors office 9056401910 cxt 230 ann pride 905640 336 1 dennbsedcy 9056423632 martha docld 9056409033 stewart wkjeman 905-640- 1 527 pianc wardj 1 62227688 at the lone 905-473- 1633 j facility is wheelchair accessible j jmayj200s your invitation to an incredible39 for 39 months their luxurious intenoramaiitiesput you in command of comfort their racebred power plants put you in command of the rbadl and thisspring our incredibly low lease rates put them within your grasp like never before consider this your invitation to theacura tsxand tl crca jimih c uit a- t s xccs- momthiy ujase payment t 39month term hontrhyuease payment kt 39month term s7s5 down payment 0 security deposit i rfti t umited time lease offers baud on th new 2005 acuro tsx model c19585jn now 2005 tl 5 speed outomotie ua6625j ovolobla only through hoodo canada finance inc loom payments om 3881438 per month for 39 months oac down payment or equivalent irade of 52757225 and lint monthly payment 1 alilt39v3vtdiecuobl1catknof 20724 required 0 security deposit required a due on delivery dealer may sell for leu