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economist sunsuntribune news saturday nov 15 2003 board forced to reveal pop company contracts by mitchell brown staff writer its friday afternoon in the school cafeteria and nicholas dodds is presenting the con tents of his lunch bag im a milk man myself he says jokingly holding up a recycled juice bottle filled with the white stuff granted a 15yearolds beverage of choice is not the usual sort of thing one expects the media to report but this aurora high school student has dragged cafeteria beverages on to front pages across the country we thought what are we dealing with here department of defence budgets last week nicholas and his father jack won a -two- year legal battle to force pepsi and coke to reveal details of their exclusive contracts with the york and peel public school boards it started back in grade 8 when nicholas an aspiring journalist and writer for an underground newspaper started asking why pepsi was the only cola available in machines at aurora senior public school after a bit of poking and prodding he said board offi cials offered up an edited ver sion of the contract between pepsi and the board which has vending machines in all its secondary schools and roughly half of the regions elementary schools citing the need to keep proprietary jnarketing infor mation ouf3of the hands of pepsis competitors the board did not include such informa tion as how much money it has made from the contract which expires in 2005 we thought what are we dealing with here depart ment of defence budgets nicholas said this directly affects me last weeks ruling by- the information and privacy commissioner of ontario gives the public boards in york and peel until dec 1 to make the deals public or seek a judicial review spokespeople for both boards say c they will not appeal and pepsicola canada ltd issued a state ment wednesday saying it doesnt intend to appeal the decision either from me beginning this was not about keeping infor mation from students it was about keeping information from our competitors the statement said nicholas is keen to get a look at the contract because he believes it will confirm what he already suspects soft drink makers make deals with school boards more for the access to young con sumers than because of any potential profits i dont think theyre mak- k ing the money back so if you ate experiencingt q sports related pain acute or chronic neck or back pain q shoulder elbow hand pain hip knee foot pain q headaches d frustration with the lack of results with your current care gall dr moore for a no obligation consultation f 9054711336 moore chiropractic clinic 121mainst markham ontario l3p1y2 someone has to ask what are they getting out of it nicholas said adding stu dents had no say if they wanted only one choice of soft drink in their schools the subject of exclusive contracts between school boards and soft drink makers has long been a sensitive one especially when cash- strapped boards are open to alternate sources of revenue to keep programs running york public schools for instance receive 30 per cent of net sales of soft drinks bottled water and sports drinks which they use to fund field trips and extra curricular programs earlier this summer before the provincial election that swept the liberals to power then health critic saridra pupateuo said her party would ban the sale of junk food in the provinces elementary schools education minister gerard kennedy promised during the campaign his partys plan for school funding would make up for the lost revenue from soda sales thank you tessa bennireland to the voters of wards 7 8 and my many volunteers for the endorsement to continue to effectively represent you t the board of education with osteoporosis a fractured hip could be a life sentence osteoporosis society ofcanada call 18004636842 for more information this message brought to you as a community service of the economisttribune eye shadows it lipsticks makeups it mascaras at elizabeth araen skin care products miscellaneous it muskoka lakes clothing leather goods belts wallets purses etc carlton christmas cards 60 off great bath hair care products where 225 sparks ave toronto fi 1 1 1 v- 9 yjjti v t when nov 15 to noj30 a f- time monday friday 4 1000 am to 70dprriv saturday 900 am to 500 pm sunday steelesave tiwni sparks ave 3 mcni finch ave hwy401 i i n t i i n m i i r a f t h hwy401