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18 economist sunsuntribune business saturday april 12 2003 ism pfurobinsohx 1 jmbv inc r lllfeji trustee in bankruptcy lb 2ahi 3 call for a free personal discussion nk w- help with creditor problems vwlhb hi proposal to creditors pat robinson trustee personal business bankruptcy aurora head office 15105 yonge st 201 atchurch 9057272577 richmond hill 9555 yonge st 401 a wdtok 905 5089493 toronto 150yorkst 800 at adelaide 4164106648 toll free 18777272577 email patpatrobinsoncom web wvwpatrobinsoncom er from page 16 to produce dolls with the body of a 10- yearold girl creating the doll involved moving from a clay sculpture to a plaster mould then to a wax sample a copper mould and nnaujhoqa vinyl doll it was a long process involvmg jpnany adjustments said ayorilea traditions inc marketing manager claire mcgowan everything from the curvature of u airm and the dimensions of her limbj the size of her eyes was changed therehasjbeen a lot of finetuning in addition- to finding the right look ms morton and her staff wanted to cre ate a doll girls could learn from kids can retain a phenomenal amount of detail when it is related to a doll ms mcgowan said what they ended up with was a line of four maplelea girls jenna alexi brianne and taryn each doll comes from a different part of canada join vi- join today youll also get 150 in free gifts f i t n e s s c l u b s 70 coed women only clubs in canada new location now open rkvijfe mall 5000 hu- u v 7j fyf 1- decided to use contemporary araoterswith whom girls could identi fy for example brianne is a prairie girl fascinated by farm life alexi is a stylish torontonian with a flare for technology and art jenna is a sportsloving maritimer and environmentalist taryn lives in the rocky mountains if the company had made the dolls not so uniquely canadian there would have been more export opportunities ms mcgqwan said we knew we were minirnizing pro jected sales to the us but we hope by making the product so canadian we will be able to appeal to a large percent of the target market each doll comes with a journal that introduces her explaining facts such as where she lives who her family is and what her likes and dislikes are it also includes stories activity ideas trivia maps and drawings and blank pages for girls to write their thoughts the company hired the former head of stoddard kids publishing to recruit award- winning canadian authors to write chapter books which will follow the introductioh of the dolls we knew we were 0 minimizing projected sales to the us butwehope by making theproduct so 4 canadian we will be able to appeal to a large percent of the target market since the highend dolls have fine detailing and come with journals arid omerfeatures they are more expensive to produce and are pricier than the stock or massproduced doll ms mcgowan said r as a result maplelea girls will not necessarily appeal to mass market stores she said instead they will likely be sold at specialty stores and bought as gifts the suggested retail price is about 15999 the dolls made their debut at torontos toy fair in january reaction at the fair gave ms morton confidence the dolls wouktseli well while the dolls are not yet on store shelves the company has a growing list of people interested in buying she added the dolls are due to be on retail shelves by september chapter books will be available by late 2004 for more information about avonlea traditions inc or maplelea girls call 9058531 777 quit smoking for good a 12week nicotine recovery program group support professional leadership multifaceted approach proven methods john perry associates 136 main street uhlonville counselling addiction services kmi jllksmsiimsjl ilwui