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economist suntribune wheels thursday may 9 2002 21 legend has it one glorious day while on a deepsea fishing holiday in the early 1 960s under a sweltering bimini sun william mitchell hooked a classic a shark actually but a whole new con cept in reality it seems general motors and mitchell its renoir stylist needed a new theme for the debut of the corvette at the 1962 new york auto show mitchells surprising catch would do the aggressive look and graded col oration of the sharks head would become the corvette shark causing more of a stir in the automotive waters than a hammerhead off the coast of cape cod mitchell had his fish gm had its design and the classic car world had a keeper william bill mitchell was just that kind of guy here today designing for tomorrow as the head of gm styling for near ly 20 years mitchell was the antirec tangle he was wellrounded when things were still square he was out of the box when things were still boxy the sheer look the late gm design boss once described the cars of his day and he was hardly conservative once upon hearing that mercedesbenz had accused him of copying its designs with the firstgener ation cadillac seville mitchell replied hell i didnt copy mercedes i copied rollsroyce my father always told me if youre going to be a thief rob a bank not a grocery store rollsroyce would include that in their annual report and mitchell would roll on copy ing no one from his first summer days with his mother at barron colliers new york ad agency in the 1 920s sketching bugattis and mgs in his spare time as they drove past his manhattan window mitchell was always on the cutting edge by day he would daydream about drawing by night he would envelope himself in design taking courses at the art students league in new york and brushing up on his tech nique with other illustrators who also believed that fine art was an expression of drama when the opportunity came to submit idea sketches for cars as a can didate designer to harley earl at general motors in 1933 mitchells sense of sweeping form landed him a spot in the companys art and color section less than two years later mitchell was the chief designer at cadillac by 1 958 he was the chief of styling a title he held for nearly 20 years and style would never be the same from the first buick rivieras of the mid60s to the corvettes he would call his baby mitchell incorporated bits of his personality in each vehicle he creat ed mitchell loved machinery and tak ing chances he drove porsches laughed hard and lived with gusto one year he wrapped one of his harley motorcycles in silver fibreglass and rode it backandforth to work wearing matching silver leathers to mitchell the unconventional was the ordinary the ordinary was unusual he loved drawing and designing york region wheels fast cars more than he loathed the cor porate committee culture of his employer and he felt plenty for both he fought against the idea of a fourseat corvette and won he defended the split rearwindow in the 63 vette and won for a while at his 1998 induction into the corvette hall of fame he was described as someone who fought divisional general man agers salespeople engineers bean counters and almost anyone who attempted to tamper with the corvette he railed against committees mar ket research and the idea that a design er shouldnt be left alone frank lloyd wright did not go around ringing doorbells asking people what kind of houses they wanted mitchell once said there is not one goodlooking car i designed that mar ket research had anything to do with but there were plenty of good- looking cars by the time he was named gms lead styling guru he did away with the jukebox look favored by the flamboy ant earl who loved tailfins and lots of chrome mitchell favoured clean crisp styling the results showed village nissans lvj 1 3 terll ki 9 gives you more to siw1le about 2002 nissan sentra 2002 carguide best buy with value option package for only u hbi pmonth for 48 months only 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