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economistsunimunels around theregion saturday nov 18 2000 19 by fred simpson staff writer women are only begin ning to understand the eco nomic clout they have and male industries haci better listen up thats the message inter nationally known author and speaker joanne thomas yaccato will be delivering to richmond hill vaughan north york and newmarket chambers of commerce nov 22 at the sheraton parkwayin richmond hill there have been an abundance of studies that have come out that have found the womens market in north america is vastly mis- n understood and under- served yaccato said women are probably north americas singular largest consumer group out there because we have found women actually control 85 per cent of the consumer dol lar that is spent yaccato said tremendous difficulties exist over corpo- rations that- dont under stand women have the buy- jing powerihtnelfamilyeven swhen it conies to such tradi tionally maledominated industries as beer cars tech- nology and financial ser vices x i yet they are the ones that have themost to gain by tar geting this particular demo graphics yaccato said her cham bers of commerce speech will emphasize how businesses large and small can actually target the most dynamic cer tainly the largest economic power that is out there right now when i tell women they actually control 85 per cent of the consumer- dollar spent- they- are surprised said yaccato women collectively are only now beginning to understand the economic power they have and its very dramatic she said canadian female entrepreneurs in particular have that power there are more women entrepreneurs per capita in canada than anywhere else in the industrialized world yaccato said one of the objectives of her company women and money inc is to convince large compa- nies to understand the eco nomic power of women and how they can target the market time and time again research shows what makes women buy is not the same as what makes men buy she said what motivates women tomakefinancial decisions is often quite differ ent than what motivates men in her talks yaccato illus trates the difference in taste between men and women by repeating men buy chocolates because they are hungry women buy chocolates because its a religious experi- ence yaccato an aurora resi dent was a financial planner and financial services and training adviser before start ing her own company nine years ago she has also writ ten books on financial mat ters yaccato will speak to the richmond hill vaughan north york and newmarket chambers of commerce nov 22 at sheraton parkway north 600 hwy 7 east from 1130 registration to 130 pm cost to members 25 to potential members 35 gst included including orthodontics for children adults jaw joint tmj treatment 9054757600 18 crown steel drive i warden i4ih avenue electronic insurance filing y junior a hockey upcoming games in november november 24th at 800 pm markham vs oshawa soafie guudbme ducancht breast hiajjfc ievemqmans everyones responsibility for more information contact your local canadian cancer society office lt could save yourdife coif c i i i more than just great golf celebrafe ae ujpwming holiday season at one of canadas finest public golf facilities groups from 20 to 120 the perfect gift idea gift certificates available for the 2001 season book your reservations how i f yov v november 24th at 800 pm markham vs oshawa also fundraiser for joshua franey come meet olympians mathieu turgeon and karen cockburn r with their coach dave ross at 730 pm plus our own steve thomas of toronto maple leafs and joe bowen voice of the leafs friday november 17th 800 pm home game markham vs st michaels please contact don bremner at 9058880066 fax 9058880071 markhamwaxerssavolainencom v