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t 3 2reconoma sun stssfiwlje thlnijyjuk 1999 dellyenng the that matters most to your community economist sun stouffville economics university students study shoppinghabits in stouffviue and survey shows consumefswant mom fast food choices oswl y v staff photosteve somerwu a shopping survey for the stouffviue business area showed most people prefer to buy groceries at the local ap store fryrtr by joan ransberry staff writer stouffvilles biggest marketing strength lies in food when shoppers and stores went under the microscope last month grocery shopping captured the largest piece of stouffvilles economic pie the business improvement area was told a marketing researchsurvey conducted by brock university students in cooperation with the bia and the townfc economic development officershbwed 86 per cent of respondents satisfy their food needs in town seventyfour per cent of respondents shop at the a8dr 33 per cent at the iga 30 per cent at no frills and 25 per cent at zehrs in uxbridge a total of 119jesidents and 21 merchants took part in the survey it came as no surprise to learn that markham was identified as stouffvilles main shopping competitor with newmarket coming in second for department store needs 61 per cent of shoppers head to markham while 31 per cent make the trip to newmarket and when residents decide new clothes are in order its off to markham again only 11 percent of the respondents shopped in the local biway still the largest majority of stouffvilles population 92 per cent does some type of shopping in town fast food oudets and a movie theatre top the local wish list in thistown as well stouffvillites are concerned about the lack of variety and entertainment within town borders still when looking for entertainment 44 per cent stay in stouffville whenever possible however markham is a popu lar second choice followed by newmarket and richmond hill respectively a whopping 83 per cent patronizelocal restaurants while financial and medical services satisfy consumer needs the major form of entertainment in stouffville is video rentals all other types were primarily looked for in other locations once again markham was the most popular choice- only26per cent of residents believe stouffville has the ability to meet the majority of their shopping needs the sur vey respondents told the marketing team the study showed 60per cent of respondents do not dif- ferentiate between shopping east or west of ninth line however consumers do not have a negative perception of the overall shopping experience within town the study group recommends members of the bia put their best foot forward in attracting business that would add to the shopping experience stouffville has to offer thetimvefsityjteam gathered the information through onsite telephone and local merchant surveys the object of the exercise included gaining insight intothe current atti- tudes and perceived images that residents have toward shop ping i of those surveyed 18 were between 14 and 24 years 21 were between 25 and 44 49 were between 45 and 64 eight were between 65 and 74 and two were over 75 years v tmt5ss5ijbvik5iiit pkhl ft ktm free inhome rnxsr itatiox consultation i f the dtapery den 628 i main st ret- 1 sioufryihe 9056421222 mmtomtotfumftwn it i- 1 if t h v t f r j i l v r v fi v l t vi f w l h v v irv 1 1