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j 4 lmi p 4 weekender july 22 1995 stux people can c for cutbacks theres a significant spe cial interest group not repre sented by protesters at queens park the voter as we watch 2000 parents children and day care work ers picketing in advance of the cuts they expect and the same people staging a har ris day strike for a day we get a glimmer of the extent to which such groups dont get the message or the man date of the provincial gov ernment day care is one industry that works fine in the pri vate sector competition keeps the quality high and the price low municipalities have now got a chance to administer and direct fsubr wjifc viewpoint jo ann stevenson sidy close to the grass roots where it will be most likely to hit its target some cuts will be less unpopular the 360 million it costs taxpayers to pay weli fare to teenagers for exam ple there are twice as many teens on the dole as there were in 1990 and the trend is not only an unreasonable burden for society it acts as a deterrent to career motiva tion at a critical time in the life of a young person every incentive should be used to expose teens and others to the marketplace as well teens should be given priority in job train ing career counselling and self esteem programs the emphasis is on giving people a hand up not a hand out but theres yet another major special interest group which is not on the front line international investors will be watching to see how effective this harris govern ment is in focused deficit reduction the conservatives must pay seripus attention to the fact that if they dont do what theyve promised to do ontario may well be bank rupt we need to get our finan cial house in order to pre serve a basic standard of liv ing for all a parallel shift needs to occur as govern ment withdraws from its current level of program ming people in corpora tions alone and in charita ble institutions must reach out a hand of support for those they see around them in heed the oshawa groups placement of food baskets in all iga food city price chopper dutch boy arid valley foods stores is an inspiring example the tribune weekender edition a mctround community nywspaper panuoa pams puwishw jo ann stevenson editorinchief andrew hair general managereditor debraweller director of advertising bmtry goodyear director of distribution vivian oneil business manager pamela nichols operations manager sxojueevjlle all enquiries 6402100 fax 6405477 6244 main st stouffville ont l4a1e2 tflobbipge all enquiries 852ot41 fax 8529741 88 brock st w uxbridge ont l9p1p4 the tribune published every wednesday and saturday is one of the mctroland printing pub lishing and distributing group of suburban newspapers which includes markham econo mist and sun ajax pickering news advertiser auroranewmarket era banner barrio advance brampton guardian burlington post cityparent collingwood connection etbbicokc guardian georgetown indepcndcntacton free press kingston this week lindsay this week milton canadian champion misissauga news northumberland news north york mirror oakville beaver orillia today oshawa-whitby- clarington this week peterborough this week richmond hillthornhillvaughan liber al scarborough mirror todays seniors con tents not to be reproduced without written per mission from the publisher permit 1247 lawyerrat sculpture drew no laughs first scientist weve decided to stop psing rats in our exper iments were switching to lawyers instead second scientist why is that- first scientist well you know how it is you get so attached to rats besides there are some things rats just wont do poor old lawyers ever since shakespeares time theyve been taking in the shorts from the rest of society to para phrase rodney dangerfieid they just cant get no respect all our money yes but no respect but then they bring it on thernselves dont they there was a story in the paper last week about a skating party in arthur black letters dont buy products with bad ads to the editor re arthur blacks article ice beer party stouffville tribune june 24 weekender its true there is an edge to advertising thats ironic and to present the entire picture you must be prepared to ask yourself why to serve it up as a vocation that stands alone on the dimension of irony stops short of the whole truth modern day advertising is laden with irony and surely we all can cite countless examples but its ironic not because someone set out to make it so but because in so many fundamental ways living life in modern day society and the human condition itself are steeped in irony the examples you mention in your advertising communication with my tongue firmly in cheek at some point in history you may have been closer to the truth by referencing stephen leacock when he described advertising as the science of arresting the human intelligence just long enough to get money from it however while entertaining to say the least stephens pronouncement has not stood the test of time rather advertising has greater scope potency and responsibility than this for the most part in my opinion this responsibility is amply demonstrated by advertisers of all sorts advertising that works and is good for all of us must treat people like you and i with respect dignity and compassion if it doesnt may i sug gest you not throw flower pots at the tv cast expose if you look behind the message are slav- your displeasure with your vote at the cash reg- ishly reflective of the human condition and todays way of life for better or worse is obvi ously arguable i also find your reference to noted economist john kenneth galbraith puzzling how could a professional who is principally an economist have something to say thats more relevnt in the domain of human psychology and consumer ister in turn this will drive advertisers to pre sent to you better more respectful advertising its the most powerful dialogue you can have fade to black jim s quance the television bureau of canada hamilton held by the young lawyers and articling stu dents committee all the local up and coming legal types got together at a city arena to skate a few laps and get to know one another aw but one of them fell down broke his hip as a matter of fact so what did he do why he sued of course he was a lawyer after all i was just protecting my interests the equalibrium- challenged weasel explained i was injured a local aldernman took a more astringent view of the situation its a sad commen tary on the legal profession- grumbled alderman henry merling i would haye thought that any solicitor would find it beneath their dignity to attempt to sue a city for their own inabilitity to skate r admirable sentiments alder man but you obviously dont know lawyers they are the last gunslingers except that unlike gun slingers lawyers never risk their own lives never risk anything really you got a manson an oj a bernardo or an oklahoma bomber who needs a mouth piece the legal beagle lineup will be threedeep a few years back edward greenspan one of the best and most expensive criminal lawyers this country ever pro duced agreed to represent helmut buxbaum the sad cocaineaddled schlemiel who put out a contract on his own wife everybody in the western world knew buxbaum was guilty greenspan said hed defend him for a million bucks up front win or lose fast eddy got his million helmut to absolutely no ones surprise got life they just dont get it the big- name lawyers they dont understand why no matter how much money they make a significant portion of society will always regard them as pond scum and theyre a little touchy about it too recently the law society of upper canada which is the governing body for ontarios lawyers hosted an auction to raise money for charity eightyeight art works created by lawyers and judges went under the gavel twentyfour thousand dollars was raised but one sculpture wouldnt sell for love money or litiga tion it was a work by fran cudlipp an amateur artist and former criminal lawyer a sixfoot high papier mache jet black rat dressed in legal robes clutching a book of statutes in one paw and its own tail in the other title lawyerrat the law society was not amused there was a lack of any sense of humor about the piece sniffed auction organiz er geraldine sharpe well ive seen the lawyerrat sculpture and i think its hilarious if you dont happen to be a lawyer or a rat