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st tribune july 5 1995 p 5 letters television advertisers show ample responsibility dear editor re arthur blacks article ice beer party stoufivilte tribune june 24 weekender its true there is an edge to advertis ing thats ironic and to present the entire picture you must be prepared to ask yourself why lb serve it up as a vocation that stands alone on the dimension of irony stops short of the whote truth modem day advertising is laden with irony and surely vre all can cite count less examples but ifs ironic not because someone set out to make it so but because in so many fundamental ways living life in modern day society and the human condition itself are steeped in irony the examples you mention in your advertising expose if you look behind motorists use road as trash can dear editor it is necessary for me to vent my feelings about motorists who feel that the town roads and highways are places to dispose of their garbage i live on the tenth line in stouf- fville and besides taking responsi bility for keeping my lawn trimmed and weeds sprayed i also have the pleasure of collecting peo ples wastes by the roadside on one occasion i actually wit nessed a motorists pitching his cof fee cup and all through the win dow with his children in the car how are we to teach our children respect for public and private prop erty if parents have difficulty grasping this concept dorothy giuffre stouffville photography f portrait and weddings j our specialty i j 7053571616 i i ortolfr 1800e611306 lj the plunge durhams awardwinning largest pool dealers present affordable swimming pools above ground includes pump filter l5m99 24 m899 18j1599 12x242099 21 1799 15x30 installation available north american pool 6 spo 18005525854 port perry 9059853557 ajax 9054277619 the message are slavishly reflective of the human condition and todays way of fife for better or worse is obviously arguable i also find your reference to noted economist john kenneth galbraith puzzling how could a professional who is principal ly an economist have something to say thats more relevant ia the domain of human psychology and consumer communica tion with my tongue firmly in cheek at some point in history you may have been doser to the truth by referencing stephen lea- cock when he described advertising as the science of arresting the human intelligence just long enough to get money from it however while entertaining to say the least stephens pro nouncement has not stood the test of time rather advertising has greater scope potency and responsibility than this forthe most part in my opinion this responsibility is amply demon strated by advertisers of all sorts advertising that works and is good for all of us must treat people like you and i with respect dignity and compassion if it doesnt may i suggest you not throw flower pots at the tv cast your displeasure with your vote at the cash register in turn this will drive advertisers to present to you better advertising its the most 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