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weekender december 4 1993 p15 christmas card tradition goes back 150 years christmas is always a time for caring and sharing and as this years yule- tide season draws closer many gina- dians will seek new ways to give and help others according to regal greetings gifts catalogue distributor of greeting cards to canadians for 65 years many will consider buying charitable christ mas cards this year in the hope that the money they spend will help others less fortunate since 1843 the most traditional way of giving and receiving seasonal greet ings has been through the christmas card this 150 year tradition has weathered everything from war and famine to political turmoil and eco nomic recession in fact last year alone an estimated 200 million christ mas cards were distributed across canada sociologists tell us the con stant need to stay in touch with family and friends far exceeds any other rea son for the popularity of this custom over the years the christmas card has shared messages of joy and happi ness among family and friends all over the world this year regal greetings gifts has compiled the following facts in tribute to the 150 yearold tra dition the first christmas card can be traced to the romantic victorian era of the mid1800s the idea was created in 1843 by london businessman henry cole and was designed and illustrated by english artist john gilcoit horsley coles idea of christmas greeting cards originated after an english postal reform was passed making it possible for people to send mail for only a penny the original card design portrayed two of the most charitable traditions associated with christmasfeeding the hungry and clothing the needy the first christ mas card read a merry christmas and a happy new year to you sending and receiving christmas cards has become an established ritual among family friends and business associates during the holidays a variation of the original greeting merry christmas and happy new year remains the most popular free free free free get your lottario ticket at toromark furniture when you bring in a bag of food for the food bank sponsored by didier iga and toromark toromark furniture hwy 7 at galsworthy in iga plaza just west of hwy 48 2942581 or 4772055 warehouse sale treatment makeup fragrance gift sets limited quantities on some items but wide selections on lipstick eyeshadows foundation blushers nail lacquer mascara pencils starter sets cotton and more- date time dec 10 fri 400 pm 900 pm dec 1 1 sat 900 am 500 pm location shiseido distribution centre 215 konrad cres markham ontario hwy7 shields konrad j 14th av quantities limited cash or visa only christmas message over the years many other greetings have emerged including seasons greetings peace on earth and traditional religious verses since the first card was created in 1813 designs have often reflected popular culture and trends of the time for instance over the years christmas card desigas have displayed old mas ter an depicting religious and seasonal scenes victorian and edwardian retro designs even famous scenic canadi- ana art novelty christmas cards have also been introduced in the past including seasonal melody greetings three- dimensional popup cards and greet ings from favorite cartoon and televi sion characters as consumers increase their focus on athome traditions family and spiri tual values contemporary card designs reflect a renewed interest in traditional themes trees wreaths and wintery scenes one of the most popular trends this holiday season is the charity card these cards produced by or on behalf of charitable organizations are sold to help support charitable projects and institutions according to regal greetings gifts charitable christmas card sales have increased over the past few years research has shown that cana dian consumers and corporaations have chosen to send seasons greet ings that also help support a charitable organization since the average canadian household sends an estimated 37 christmas cards during the holiday season many will notice that a good number of christmas cards they receive will help lxnefit a charity this year regal greetings gifts is offering two distinctive christmas card designs on behalf of two important charities the gmadian national insti tute for the blind cnib and the lung association for the sixth con secutive year regal and the cnib have created a series of bilingual cards english and braille proceeds go to help support special childrens projects across canada new for 93 regal is proud to carry a line of christmas cards for the lung association each packaged set contains four each of five adorable desigas as well as a set of the lung associations 1993 special christmas seals although the themes greetings and designs of christmas cards have evolved over the years the meaning behind sending a holiday message has not christmas cards remain a special and timeless way to stay in touch with loved ones or to reach out to those less fortunate during the 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