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economist suntribune february 10 1988 a9 tiny tom in unionville donut man still in love with the cne brazier enjoys one of his trademark donuts with guido a lifesize soft sculpture that sits in the corner of his kitchen holding a basket of tiny ton donuts brazier bought him to brighten up the tiny tom donut booth at the cne reach your maximum allowable rrsp contribution and tax deferral for 1987 right away first city trust will lend you up to 100 of your rrsp contribution at our current prime rate over a 1 year term approval is automatic you can even apply by phone first city trust also offers the flexibility of 2 and 3 year repayment plans see or call your first city trust branch or authorized agent for current rates minimum kmcontribution is 1000 exclusivelyor personal investment savings 33 yonge st toronto 864- 1090 branch manager brian kelly 2289yongcst toronto 4827333 branch manager tony tiberi 2930bloorstw toronto 2394313 branch manager richard porcmba 90 adelaide st w toronto 860- 1300 branch manager randy benoit brand ies alio 1 ocated at brampton brantord burlington cuelph hamilton kitchener st catharines by robin robinson like most canadians tom bra zier can hardly wait for summer but its not warmer weather the unionville man is craving its the carnival atmosphere of the cana dian national exhibition the exhibition is in my blood and it will stay there forever brazier says sincerely every summer brazier dusts off his donutmaking equipment and sets up shop at three locations on the cne grounds two in the food building and one outside for 27 years fairgoers have marvelled at the speed with which the tinyperfect donuts roll of f the tiny tom donut assembly line to be dipped in cinnamon or icing sugar and served up hot and fresh and for 20 glorious days tom brazier family trust real estate sales representative is transformed into tiny tom of donut fame its a tradition that began when brazier was only 12 years old his father and uncle founded the torontobased margarets donuts company and tom dutiful ly worked the companys annual exhibition booth folding and assembling donut cartons later after graduating from a business program at ryerson polytechnic- al institute brazier worked full- time at margarets now 41 brazier still remem bers that long ago summer when an exhibitor from the united states setup a donut assembly line across from the margarets booth he the american exhibitor didnt do a very good business but it was an interesting concept one with a future brazier says after the ex was over that year braziers father bought the mans equipment and sent it to the mar garets plant for refinement the next summer tiny tom donuts made their debut at the cne like all new ventures the donut assembly line was not problem free brazier says candidly the speed with which the machine cranked out the mini donuts 28 per minute created a catch 22 situation until you get the machine going you dont have the visual marketing aspect if you shut it off you have nothing to display so you try and keep the donuts coming and leave the machine on brazier says but keeping the donuts com ing means having to sell a lot of donuts in a short time period by the time brazier had taken over the tiny tom donut operation when he was 18 he had learned to work the crowd in true carnival style with over 100 exhibitors ped dling their wares in the food building competition is intense to attract customer attention brazier developed a policy of offering free samples to pas- sersby we were proud of our product and wanted everyone to try it we sampled constantly and over the years we developed a following of tiny tom buyers who come back every year brazier says the brazier family doesnt own margarets donuts anymore they sold the firm to general bakeries about eight years ago but tom brazier has expanded tiny tom donuts to include stints ecurlty worry free no fees front or tail end flexibility your choice personalized service fastefficientfriendly financial councilung available all at your stouffville district credit union credit union 96 main st w stouffville at the ottawa exhibition and the markham fair both events draw the kind of crowds the operation needs brazier sajs married with two teenage sons brazier hopes they will take over the business one day in true bra zier tradition both boys have worked alongside their dad at the cne during his time at the ex bra zier has become active in marketing the food building and boosting the event at every opportunity once filled mostly with food manufacturers the food build ing has evolved into an eating place for a new generation of fairgoers who according to bra zier will eat anything at any time over 80 per cent of the cnes twomillionplus visitors make a stop at the food building brazier says once there they can partake of good quality food at a reason able price still it is more than tradition that draws brazier back to the ex year after year each new season brings a new crop of recruits for- brazier to train and a new oppor tunity to be part of the magic that is the ex he says i i love the carnival atmos- phere he says and its furi working with the kids seeing them change over the 20 daysof- the ex you watch them grow he adds for many of them its a first job and for the first few days theyre all thumbs shy and intro- verted having to deal with the crowds they gain self confidence by the end of the ex theyre sea- soned professionals sellers and concessionaires they are valued employees and hopefully theyll come back next year and like the boss many teena- gers return yearafteryear tow man the tiny tom booth the place where a young tom brazier cut his entrepreneurial teeth nationalist wll make sure yourkrspis right antfflget 7t m n xire jred of the ups and downs of certain investments a guaranteed rrsp from national trust will guarantee a return for you as well as give you an immediate tax break well give you a tax receipt on the spot so that you can claim your deferral 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