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c36 economist suntribune september 30 1987 smsm i v- v v- ltt mb tm a new name a new experience a playwright and poet of some significant stature once pon dered the colossal question whats in a name william shakespeare conclu ded in his tragic play romeo juliet that a rose by any other name would still smell as sweet trilea centres inc and markham marketplace have rec ently mused over the same query and come to the conclusion that in the case of the centre at high way 404 and steeles avenue a geographical reference should be included in a name thus the appellation the shops on steeles 404 the mall which opened its doors in 1977 also has a refresh ing new style for your shopping improvement along with the new name are a unique variety of charming fashion and specialty shops for you to explore so corne and satisfy your fine taste and indulge in a truly pleasurable shopping experi ence in the shops on steeles 404 discover new shops and services c game room whsmith fjffffvo7br sm urton new generation hair design celebration over 46 fine stores and seimces includi sears miracle food mart open monday to friday 930 xm to 930pm satuiday6jaopjti vycm si a trilea centre