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re2 economist suntribune november 14 19s4 markham realtor elected to real estate association peter l mason a resident of the town of markham for the past 25 years was elected a director of the canadian real estate association at its recent annual conference held in ottawa october 19 to 23 in addition he was also elected to the management board executive com mittee the canadian real estate associa tion is the largest trade association in canada with a membership in excess of 56000 members from coast to coast the association acts as spokesman for the real estate industry at large and is also the liaison with the federal gov ernment peter l mason is president of peter l mason ltd which is one of ontarios leading industrial commercial invest ment real estate firms in addition mr masons wife dorothy manages the firms residential division located in unionville mr mason has been actively in volved in organized real estate for the past 20 years and is a past president of the toronto real estate board the largest real estate board in north america and a past president of the ontario real estate association markhams cybertech ltd firm helps deaf communicate peter mason ervin weiez of the markham based firm cybertech gives a demonstration of how the comm system works the device allows the hard of hearing and the deaf to communicate by use of the tele phone and a computer printout system marc mascioni a first in markham the people pleasers y awarded gms triple crown award for sales service and excellence sales service leasing gmparts hwy 7 e of mccowan markham 2947l44bil modelling school to open soon by christine koserski staff reporter when barbara pilkey a successful mod el and teacher recently moved to mar kham she decided this town needed a mod elling school working for the eleanor fulcher modell ing school at the time she didnt look for ward to the long drives to toronto and back fortunately she ran into carmelita newman a markham businesswoman and esthetician who happened to be thinking about opening a modelling school in mar kham the carmelita self image modelling school was born when mrs pilkey visited mrs newmans main st spa for a facial mrs newman casually mentioned her de sire to open a modelling school and the place blew apart mrs pilkey recalls a modelling school is needed in the mar kham area the two women maintain the only other school in york region is in new market toronto schools mean long drives often after school in rushhour traffic mrs pilkey turned to modelling at the age of 40 after her children were grown she already had some modelling experi ence years earlier when she lived in peter borough having decided to go back to modelling mrs pilkey took all the courses eleanor fulcher had to offer she agreed to stay consumers gas its natural gas in 8 out of 10 new homes sales agents needed we are interested in engaging at least 2 ambitious sales agents to join our stouffville sales team on a full time basis a good knowledge of stouffville and area would be a definite asset we have a personalized training prog ramme for persons interested in a real estate career the earnings potential is unlimited being directly related to ones ambition our loca tion for the past 1 6 years in the stouff ville plaza has proven to be an excel lent location for prospective clients for a personal interview call gerry meharg at 6403131 gerry meharg ltd realtor with the fulcher line modelling for com mercial print and teaching carmelitas self image modelling school is owned by mrs newman but mrs pilkey is coordinating courses and will be doing most of the teaching mrs newman will teach skin care and other specialists will be asked to come to classes to talk about topics such as color analysis the school offers two levels of courses which cover every aspect of self- improvement and modelling says mrs pilkey frustrated by the overwhelmingly large classes at the fulcher school mrs pilkey is limiting the new schools class size to eight she intends to emphasize the per sonal touch i hope to spend more time in coaching girls through each segment of the course so they get as much as possible out of it she says a lot of people have to gain confi dence in every area how they feel self- esteem personality its amazing how when she gains confidence a girl will be come almost a different person the same process can be applied to homemakers who want to go back into the workforce and need confidence the first level is the course for anyone who simply wants a self improvement and basic modelling course the second level advances into modelling for runways and commercial print the school is geared to women of any age were hoping to attract all ages says mrs pilkey the working woman the homemaker going back to work and young children if all goes well mrs pilkey says a satur day morning class for very young children may be added- as a woman who entered the modelling field at a late age mrs pilkey encourages allanson to speak at board of trade assistant deputy minister of trade phi lip allanson will be the keynote speaker at the markham board of trades november dinner meeting mr allanson will speak on the topic of export for profit no one can afford to sit back in an easy chair and ignore what is going on in the world market he said the cozy domes tic market isnt enough the meeting will be held in the flint and feather dining room at seneca college newham campus 1750 finch ave on nov 21 at 530 pm tickets are 20 each older women to achieve their potential sometimes she hears im over the line but mrs pilkey dismisses the idea saying theyve got it in their hand the market for clothing and skin care products is made up of older women with disposable incomes she points out there is more money being spent by women my age who are buying clothing and skin care products and working out like mad in the fitness centres she says models for that age group are needed and theres much less competition in the modelling field for older women than for teenagers she says having moved here only seven months ago after marrying morris pilkey the pe tite blonde says she loves markham liv ing in toronto i was just a country kid trying to be a city girl she says with a smile mrs newman is offering an opening spe cial of 295 for the first 16 students who register for the first semester which begins january 7 1985 preregistration began re cently classes will be held two evenings a week on mondays and wednesdays for eight weeks by marc mascioni there was a time when the information explosion seemed poised to leave the hear ing impaired and the deaf out in the cold but thanks to ervin weisz of cybertech ltd this trend has been reversed with the aid of the new comm system telephone devices the hearing impaired are not only better equipped for the high- tech revolution they are actually among the foremost beneficiaries the disability of deafness is totally ne gated when one communicates through a terminal says ervin weisz president of cybertech boasting four models in the comm sys tem series the markham based electro nics firm is the only one of its kind in the country mr weisz says the device de veloped in response to a family member who was unsatisfied with the older system then in use one of my relatives is deaf and she was trying to get hold of a machine to com municate over the phone that would work better than the old clunky teletype which most deaf people used to use at that time said mr weisz mr weisz who holds an engineering de gree started the project in his basement marketed it through a mail order system in the united states and then went on to form his own company the comm system apparatus uses a elephone adapter known as an acoustic oupler it is connected to a terminal keyboard when a key is pushed the cou pler transmits the signal over the tele phone line to another unit the receiving unit translates the signal and either prints it on a hard copy or shows it on a video display terminal the most basic of the four models the commone and the commprintone are the models which offer communications only within the deaf network the more complete models the plus series have the ability to communicate with computer type systems which will allow the deaf community to join the information revolu tion that twoway cable has provided since the price of the more advanced components could be hard to handle for some cybertech makes all their models completely upgradeable we tell our customers to get what they need now and to rest assured that well be prepared to support them into the growth of the wired world mr weisz said in light of the comm series computer compatability cybertech is involved in setting up a number of organizations such as the canadian hearing societv and en voy 100 envoy is an electronic office com munications system which is offered by telecom canada with the help of the comm system they have undertaken the task of linking all the other hearing dis abled organizations in canada through a common electronic medium advertising crucial to business success a e lepage by john kane is the medium as marshall mcluhan ex pounded truly the message its debat able but in advertising its certainly a cru cial element in communication success to be effective advertising has to em body each of three qualities consistency frequency and market coverage for the small businessperson embarking on an ini tial advertising venture only specific media will fulfill those essential needs so forethought and care must be exercised in selection to make the right decision you will need a complete profile of the market for your goods or services you will need to know what geographic areas your customers come from and the type of person or busi ness to whom your products appeal if youre in the consumer goods market you should examine the age income and other socioeconomic characteristics of your shoppers your own budget restrictions will pre clude you from using some media unless you can afford more than a one- or twoshot n advertisement your efforts will be fruit less youll also need to examine the selling qualities of your own goods to make sure theyre consistent with the media selected- a newsprint flyer does little justice to a luxury fur salon the media available ranges from aerial advertising to sandwich boards of the ones youre more likely to try however each has its own benefits and drawbacks for the small business newspapers reach the small business market at low cost they allow flexibility in ad size position and shortnotice copy changes and they can accommodate photos or graphics brief catchy messages or lengthy details in addition the paper can provide you with circulation numbers as well as assisting with copy and artwork preparation whichever medium or com bination you select though be exacting editors note john kane ca is a resident of unionville and a partner in the toronto office of thorne riddell char tered accounts the name friends recommend real estate services ltd realtor r m i mm open house open house uxbridge concession 7 5 miles north of uxbridge saturday 2 4 p m sunday 1 4 pm june davey 8526050 257 new listings value for your money over 2000 sq ft quality built 4 bedroom yh bath luxury home with main floor family room heat pump and central air acre village lotl 109900 louis volf 471- 8000 256 just listed 106900 super 2 storey large lot main floor fami ly room with fireplace and walkout main floor laundry extra large master bed room a must to see call donna lincoln 4714800 285 paradise found v4 acre beautifully treed brick bungalow in pick ering great place to raise kids or retire 5 minutes to 401 and shopping 89900 call linda carder 261 unionville 1v4 acres custom built 2 storey 4 bedrooms sepa rate dining room main floor family room and laundry room asking 249000 call ossie tancock 262 general storehouse- acre family business 2 miles east of claremont house has 6 bedrooms country kitchen 1500 sq ft aluminum garage with 10 x 10 door 165000 lin da carder 255 eiuiiiiiiiiiiniinj 1100000 unionville townhouse 2 storey backs onto park 4 bedroom finished basement with sauna spring occupancy convenient to shops trans portation etc verna hallworth 47 14800 244 upgraded 93900 3 bedroom greenpark upgrades galore large eatin kitchen with walkout lowest price home in new subdivision off 16th ave tv hwy48 pam doyle 4714800 now 172 under 120000 just listed 106382 3 bedroom all brick fabulous fenced yard with premium lot hurry pam doyle 237 terrific house for 119500 attached garage yh baths main floor family room with fireplace four bed rooms lovely neutral decor ask for carole mcmaster 048 century home unionville quiet country surroundings large treed lot walk to main st go train 1875 era pine floor call alf hetherington 192 yiiinihiinniiin under 140000 diiiiiiiiniiiiiiiiil conservation7900012y4 5 years urge 2 storey 4 bedroom family room fireplace finished rec room 2cargarage in prime location 79000 ff 12y years hurry pam doyle 4714800 169 owner transferredmarkham 3 bedroom home on quiet street with ex- tgra large family room with open brick fireplace living room has walkout to largecedar deck eatin kitchen call nikki thompson or pam doyle4714800 161 miluken must see 3 bedroom bungalow on mag nificent lot finished basement 2 fire places 124900 helen kamin 4714800 170 quiet court move right ini upgraded 3 bedroom bungalow new almond kitchen with walkout plus large living room with fireplace asking 127500 call carole danard 4773388 174 just listed 139800 31 bedroom bungalow on 77 x 131 lot opposite golf course finished basement vtb 80000 12 3 years call and ask for pam doyle 4714800 197 stouffville 126500 charming 8 room spacious home on na ture treed 102 x 132 lot located within walking distance of main st 24 piece 4 bedroom separate dining d lincoln 4714800 114 i under 160000 1 j unionvilleprime location 4 bedroom 2storey 3 baths main floor family room finished basement occu pancy flexible a1 condition verna hall- worth 4714800 238 the poolrelax in the spa fabulous 4 bedroom black walnut spe cial custom gunite pool with whirlpool 118x40 central air conditioning central vac premium lot executive home prime area pam doyle 147 so much for so little 3000 sq ft luxury living room for enter taining family living large rooms bar gain price call anne rau 4714800 or 2942231 027 clean country air claremont beautifully treed 12 acres with fast flow ing river traversing property unique brick multilevel 3 bedroom home 175000 call linda carder 150 be king of this castle large living dining room den family room rec room 4 bedrooms close to schools and good mortgage too call anne ratz 4714800 or 2942231 179 iiiuiiiuiiiiiiiii ill over 200000 i iitiiiiliimiiinill ill treesprivacyravine gorgeous ranch bungalow situated on 1 vi acres of treed privacy features 3 large bedrooms gourmet kitchen jacuz zi whirlpool reduced 260000 pat zwaal 4714800 165 executives only bridletrail movein condition shows like model spectacular entrance 4 bedrooms 3 baths partly finished basement dream kitchen a1 location verna hallworth 4714800 122 country livingcachet custom built on over 1 acre trees ravine stream cathedral ceilings 2 fireplaces unique marble floor 5 bedrooms 4 baths to view c curtiss eades 471- 4800 196 treesprivacyreduced fabulous french provincial 2storey estate property on 1 acre backing onto golf course 3 bedrooms 3 baths quality construction near 404 pat zwaal 471- 4800 0065 country uvingprivate setting away from the crowds privacy easy ac cess to 404 featuring 3vi acres 2 ponds 4 bedrooms 3 baths 2 fireplaces 3000 sq ft of gorgeous country home call pat ricia zwaal 4714800 0056 house and 5 acresunionvule owner will assist with financing great investment ask for philippa browning 4771390 125 bridletrailspectacular shows beautifully 9 rooms 4 baths im pressive entrance large yard inter lock patio room for pool verna hall worth 4714800 182 peaceful seclusion modern home situated on 153 acres of rolling country side custom kitchen 5 bedrooms property qualifies for farm use tax rebate 144 uiiiiimiiiiiiiiiji business i unauuui uumiiniiiiiiii farmslotsacreage ballantrae162 acres over 2000 ft frontage on hwy 48 6000 farm land 6000 investment asking 495000 call ossie tancock 143 ballantrae building lots close to lake over 1 acre 100 ft frontage paved road streetlights asking 40000 with 1q down call ossie tancock 471- 4800 0069 ballantrae 24 acres 760 ft frontage on aurora sideroad overlooks island lake building permit 12 financing asking 160000 call ossie tancock 4714800 076 variety grocery store grossing near 250000 owner retiring listed at only 54900 includes equip ment choice whitby locationfor details call louis volf 4714800 193 estate lots ballantrae 2 acres hardwood bush backing onto vi vian forest paved road exclusive cul-de- sac asking 80000 6000 terms call ossie tancock 184 4714800 markhamunionville 8525 mccowan rd hwy 7 mccowan rd announcement susan moon diane blackburn darcy warner manager of ae lepage markham is pleased to announce the appointment of susan moon diane blackburn to our sales staff susan diane bring many years of experience and would like to offer ae lepages many services to all their clients 3m