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austin 100 with speeds in lie 90 mph range and hydrolastic suspension the britisli motor corporation is looking for the austin 1800 to become a big seller in canada car also features disc brakes new ventilation system and big luggage compartment space ford products for 1966 oakville onf dramatic styling including a new 2door hardtop roof line features the ford galaxie 500 7 litre 2door hardtop shown above the 7 litre is a new scries available in 2door hardtop and convertible models it is equipped with a new 428cubicinch v8 engine and front wheel power disc brakes as standard equipment both the disc brakes and the new engine arc optional on all other fords other features include unique 7 litre identification distinctively styled steel wheel- covers and special dual accent paint stripes handsomely restyled for 1060 the allcanadian meteor has a longer body up to two inches lo 2204 from bumper to bumper a new grille with long horizontal lines shortened blinker lights and rounded front fenders added to the meteor line for 19g6 is the new sports model the s33 shown above it incorporates all the changes in the meteor line plus a 289 v8 motor and automatic transmission as standard equipment it is available with stick shift transmission fully synchromesh in all forward speeds widest choice given buyers by graham llghtfoot the 1966 car year is almost half over now and it is interesting to look at the acceptance the cars have had with the public when the new safety features were first announced and that they would cost extra the public seemed to throw up their hands and cry theyre just making more money out of us now we can take an overall look and find that mr public had no need to cry foul at the improvements he has said instead just what i need why cant i have more safety features price has been forgotten or overlooked because it turned out that for six extra safety features he only pays an average of s10 in last years models the outside rearview mirror windshield washers backup lights rear seat belts and a padded dash and visors all cost extra an extra s10 each average dealers in this ara have won the confidence of the motoring public with the new cars while some dealers report that the sportier flashier cars are selling better than the cheaper models they all agree that people want the car that has the most safety features dealers say this years cars are the best made yet this year a car goes out and we dont see it til the next service check cars are bought today with a purpose in mind rather than a price range although that is also a consideration a man will determine his car by the type of driving he is doing city or country or by his accommodation if a man has a short garage he will buy a compact or intermediate car even it he could afford a larger luxury model rather than leave it outside a few years ago price was the all important factor and the size of his garage was perhaps the least of his worries however mr public is heading towards the higher priced car he wants more options more luxury and more power than he did even last year therms an auto in- a new car showroom ttjt is just meant for you choose from sedans hardtops convertibles sports models compacts station wagons all new for 1966 with inew styling new features new colours chrysler products for 1966 a youthful new car swings into the 196g scene coronet by dodge new size new look and new fun coronet comes in 17 models and is significantly larger yet more agile than competitive makes in us class the coronet is 203 inches long overall scries available are coronet 500 coronet 110 and coronet deluxe 5 i v- crisp new styling treatment has created a sleek and sassy new plymouth fury for 1966 handsome new interiors and refinements in engineering make plymouth fury for 1966 the most decorative and drivable plymouth ever offered this year ilia addition of four new models provides a total choice of 32 models in the fury i fury ii fitry iii and sport fury scries rambler products for 1966 a newlystyled extruded aluminum grille with a vlino motif and allnew styling at the rear with vertical wraparound tail lights arc features of the 1966 ambassador by american motors front scat headroom has been increased a halfinch in most models including the 990 fourdoor sedan shown here a choice of motors includes the powerful sixcylinder torque command engine the 198 horsepower v8 or tho 270 horsepower v8 general motors products for 1966 dramatic outside luxurious inside caprice is an allnew series for chevrolet 1966 and part of a lineup which features restyling throughout the custom sedans sweeping roofline typifies the sharpened more distinctive styling that chevrolet has put into 15 models in all scries caprice impala bel air and biscayne the new styling shows in tho grille bumpers front and rear the new sweeping hood and fenders and the sculptured roar a luxurious special sport interior is standard for the caprlco custom coupe and it includes stratobucket tapered seats a lighted centre console with wood grain finish and gauge cluster and elegant trim caprice scries includes a custom coupe custom sedan and a station wagon the pontlac grande faristennc a new series introduced for 1966 is available in two models sport coupe and sport sedan the sport coupe has a dramatic new roofline which distinguishes the grande parislenne from the rest of the pontiac line grande parislenne has a luxurious interior with woodtrimmed instrument panel and steer ing wheel and stratobucket seats in the sport coupe new grilles bumpers hoods and fenders mark the style change for all pontiaa and from the roofline back they are completely redesigned among new mechanical achievements in a fully- synchro nized manual transmission which allows a shift into low without stopping a new threespeed automatic transmission is also available the line also introduces new engines and an increased power range this indicates to the dealers that money is more readily available through new bank loans and easier credit facilities spring is the time for families to buy cars and the boom is on while the single car family buys a good large luxury model with room for the kids and groceries the second car is usually a compact more and more families are going to the station wagon as a family car the total production of cars for the first two months of 1966 is up from the same period last year 153390 compared to 123356 the higher priced cars have increased the most as shown in the following figures chrysler first two months this year 4683 up from 2104 last year ford 18753 up from 11897 buick and oldsmobile 11637 up from 9743 this trend carries down through the less expensive cars with the expensive options the intermediate size cars fairlane valiant and chevelle sell best with sporty options such as bucket seats floor consoles and in the two door hardtop model with car production running smoothly this year with few or no holdups delivery on new cars has been faster this year than in many previous years the availability of new cars had induced buyers to go for a brand new car rather than a year old tradein also tho number of bigger cars in stock have induced mr public to move up a notch the canadian auto industry has reached an unprecedented export import ratio of 1tol as a result of the tarifffree conditions created by the auto trade pact with the united states during 1965 the estimated value of factory shipments of motor vehicle parts amounted to 6531 million an increase of 21 per cent over the same period in 1964 employment has risen by 10100 jobs or 16 per cent over the 1964 level canadian vehicle exports to all countries in 1965 rose to 97000 units compared to 45000 in 1964 with the increased trade to the us the differential between american car prices and canadian has decreased the average differential between canadian and american prices for the popular models of 1s65 cars was somewhat less than 150 or eight per cent prices for 1966 showed a narrowing of the differential and now shows a range of three to five per cent as the trade balance decreases it is expected that the remaining differential will be reduced to almost nothing now that canadians are getting more for their money in the car market people will be buying even more options with their cars next year volkswagen pr oducts for 1966 only 14 days away on april 1st 1966 ihe ontario provincial government will start ringing in extra tax dollars from a not too enthusiastic public tom dick harry and members of the fair set too will be adding an addition 27c sales tax to a wide range of commodities this of course includes the auto and when you add 2 lo the price of a car this- can amount to a goodly sum of dollars the smart car buyer s acting now to save that 2 j the vw 1300 uie familiar beetle with a more powerful 50 hp engine is a new addition to the volkswagen line of passenger cars for 1966 in addition to the in- crascd horseowcr some 23 new improvements have been made in the new 1300 such improvements include new interior trim haircord carpeting and rubber floor coverings a third defroster vent nonreflecting steering wheel new safety closing device on doors and a new front axle your guide to the page 10 ft chas cooper ltd ft mccann motors ltd ft sanders sales service ft talpark motors ltd page 11 ft coffey bartlcy motors ltd ft gordon page motors ltd ft napierferguson motors ltd ft joe mccullough motors page 12 fy cedarbrac volkswagen ltd ft giles chevrolet oldsmobile ltd ft uowen motors ltd ft neil patrick motors ltd page 13 ft firestone stores ft markham chrysler dodge ltd ft pfaff motors ltd ft twin acres motor car ltd ft les wilson motor sales profit now check inside for value