The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

its easy to try writing your own want ad then phone it in to the tribune rates cash rate 3c per word 1st week 2c a word for extra consecutive insertions with a minimum of 75c for 1st week 50c minimum for extra consecutive weeks to oblain cash rate ads must he paid week of insertion if charged an additional 25c will ikj added charge for use of a box no is 50c coming events notices and card of thanks are 3c a word with a minimum charge of si similar charge for births engagements marriage announce ments and death notices minimum charge for in memorlam notice is 1 for a 4line verse 50c charge for each additional 1line verse display classified 125 per col inch with a minimum of 1lnch additional consecutive insertions si per inch all classified ads must be received in this oflice not later lhan 10 am wednesday send cash stamps or money orders and save money just dial 402100 heres how to make them effective 1 its always best to start your advertisement with the article or service you have to offer if you have an apartment or room for rent or property for sale start your advertisement with the town or area in which it is located 1 2 be clear readers respond more quickly and favorably when given complete or definite details be sure to include price in ads whenever possible it is the consumers most wanted information 3 make it easy for the readerprospect to reach you insert telephone number and your name and address if you do not hava regular hours give a preferred time to have prospects contact you 4 the greatest reader attention can be secured for your advertisement by using consecutive insertions you can stop your ad in the event of results and then you pay only for the weeks it is published 5 place yourself in the readers position and ask yourself what you would like to know about your offer the answer you give will make a good want ad 6 want ads that fail to bring satisfaction do so not through any lack of readership but because they are often carelessly worded and do not contain enough information to get prompt action