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8 i si pi b to pi w pi p in fi tf u if tl s the stofffvuu tribunt tjwrf rvfcnwy tz st t 9 parade of power appliances bring better electrical living to nation last fifty years electrical progress outstrips the previous ten centuries you know electricity is safe clean modern i safe what a marvellous feeling to know electricity is dependable worryfree clean just see how bright your kitchen walls and curtains stay when you cook electrically no blackened pots and pans either i ri w modern electricity brings the modern convenience of automatic controls to lighten your work brighten your day safe clean 1 modern three little words become three big reasons why today more than ever before you get more out of life when you get the most out of electricity keep paper towels handy for wiping spills off a hot range a cold wet cloth may start cracks in the porcelain live better electrically the safe clean modern way national electrical week feb 8th feb 14th your hvprc electricity doe so mucrc costs so little electric range performance plus skill add up to delightful meals in the golden days of t old wild west when men were men and cooks were cooks the in dians could always tell a tender- 1 foot from a real woodsman by the size of his campfire from a distance of 10 or 15 miles they could spot a tender foot by the gigantic flames lick ing up from the bonfire a real hand at camp cookery would know better his fire would be small and concentrated barely visible almost smokeless and with the heat coming from a few white hot coals instead ofi an inferno of flames i if old sitting bull walked in to a suburban kitchen today he could still tell a tenderfoot housewife from a real cook by the size of her indoor camp- lire topnotch cooking still comes from carefully controlled heat the small area of concen trated heat that the experienced woodsman sought to obtain by i t cnsv to brew coffee for carefully nursing a few white a crowd with this new range hot coals is available at the flick i featuring automatic percolator of a switch in a matter of sec- coffecmaker sunk into range onds for todays housewife top this innovation is one of ing devices on her range thermostatic oven control for instance is more than a time and energy saver knowing how and when to use this won derfully simple cooking tool can moan the difference between a genuine culinary creation and a pot luck batch of something nearly foolproof as todays elec tric ranges are they perform best for the homcmaker who knows and understands the va rious types of controls and uses them properly new cooks especially quick ly and confidently can attempt complicated dishes that mother never would have dared on her old coal range once they real ize the marvels that are at their fingertips old cooks too can learn plen ty of new wrinkles that science has introduced into the ancient art of cookery so for best results get to know your range all it takes is a few minutes with the manu facturers instruction book and youll be out of the tenderfoot class in no time lighted sign points the way- make it easy for your friends to find your home by installing an illuminated address sign the electric service league advises another aid is a post lantern to light the way to your front door cook can profit by a knowledge of the control switches and tim- cooking over an electric range and just as the old time pio neer had to know the right wood and the proper wind di rection in order to build his many advantages of electrical kitchen appliances hotpolnt range shown here also offers plugin meat jhermometer automatic ttoj both vj- campfire so the modern house- en and su vanr na to h m k ao s mm a roman housewife scrub- slept snug in her room under i oratory it has grown to a multl- 1 atory tables almost every i blng her weekly wash along the an electric blanket i billion dollar industry selling banks of the tiber in the year thee are but a few of the i millions of appliances annually ad- x that have taken place into a super rip van winkle snooze for a thousand years and found her workday world little changed despite the pass age of 10 momentous centuries she would still have been scrub bing her wash by the river- bank without the benefit of sink- faucet or even clothespin in 1000 ad but consider the case of a 1907 housewife who dozed off in her gaslit kitchen and awoke only 50 years later- what a world of wonders would meet her eyes a world sparkling with hundreds of magical ap pliances by 1957 glarefree fluorescent lights had banished the gloom of her old gas fixtures a huge home freezer and revolving tray refrigerator had replaced the smelly ice box electric ranges wall ovens and a dozen different kinds of broilers fry ers and rotisseries had added new and simple refinements to the ancient art of cooking automatic clothes washers dry ers and irons had taken much of the work out of the weekly washing chores in the dust and pollenfree air- conditioned living room the children sprawled on a recently vacuumed rug watching televi sion upstairs dad smoothly erased his beard with an electric razor sis mooned over the raw- kish sounds of elvis on her phonograph junior turned in a night baseball game on his bedroom radio and grandma bed seal the basic electrical standard for every homo the red seal standard of wiring adequacy was estab lished to meet the basic needs of the typical household it means adequate service capac ity adequate circuits for pres ent and future use adequate outlets and switches red seal means efficient and safe opera tion of the appliances you have today and saves you the cost and bother of installing greater capacity within the next year or so as your demands increase this basic standard has been approved by your utility and its allies in the electric service leagues red seal is a prac tical standard and is the very least you should insist on for modern electrical comfort and convenience in most cases red seal standards include 16 or more circuits probably 100amp service capacity the red seal standard pre vents wasted power gives more appliance efficiency and safety protects the resale value of your home for complete infor mation contact an approved electrical contractor or your electrica service league i electricity builds jobs theme for 59 february 8th to 14th is na tional electrical week mark ing the 112th anniversary of thomas edisons birth edison brought electricity out of the laboratory and into practical use for the benefit of all man kind he worked untiringly to devolop the first practical elec tric light bulb and with it the equipment needed to bring it into our homes edison founded an industry that has become one of the nations largest and most vital an industry that has put the magic of electricity to work in a thousand ways that contribute to the strength and prosperity of the nation an in dustry that continues to play an increasing part in canadas de velopment providing equip ment for fourfifths of all work in manufacturing for example yes from forest and farm to endproducts electricity builds jobs so during national electrical week this year we salute the worlds most versatile servant electricity electricity keeps you warm in the winter cool in the summer it turns night into day at the flick of a switch it brings you entertainment cooks your food does your washing and in so many ways makes your life easier and more enjoy able have you ever thought just how inexpensive all these electrical servants are the averagesize living room can be vacuumed for about half a cent with the flick of a switch elec tricity docs a weeks wash for the average family for less than a nickel national electrical week has been officially declared by many of our premiers and mayors a salute to the 175000 skilled canadians of the electrical in dustry whose products and ser vices are designed to serve the highly specialized needs of our growing nation an nances remove fuse first if you replace an old fixture with a new one be sure you remove tjt fusrr first the el3o lia nine leaatie rec- ommenj l sifeguard v in the home in the 50year his tory of electrical progress thro ugh appliances in this country and throughout much of the world the changes occurred quickly and steadily but far from suddenly thanks to the dedicated efforts of thousands of pioneer inventors merchants and manufacturers the appli ance industry has grown from a few hundred thousand dollar volume in 1907 to todays 84 billion dollar industry where did it start first with the early light pioneers like thomas alva edison and george westinghouse and then with countless lesser known in ventors and dabblers and just plain dreamers who sought practical uses for electricity edison made history when his first workable incandescent lamp glowed for 40 hours in 1879 but within three years henry w seely had received a patent for his electric flatiron although actual production was still some years away the great depression of the 30s sent the radioappliance business into an almost immed iate decline but had the singu lar effect of lowering prices to a point where public demand was highly stimulated and a buying spree resulted when times improved toward the end of the decade but manufac turers lost the strategic mater ials needed to satisfy their hun gry markets when world war h began and converted their shops to turning out essential goods the war years however were marked by constant develop ment and design of new and better household appliances du ring this period such items as television clothes dryers waste disposal units room air condi tioners freezers dish washers and many other modern con veniences were developed from the end of world war it to the present day the ap pliance radiotv industry has turned out an endless array of products that would have amaz ed the 1907 canadian housewife as much as her roman counter part in 1 ad from a single light bulb in a new jersey lab- outstripping the hopes and dreams of its most enthusiastic advocates and with new designs and in- j ventions popping off the labor- the future burns bright for d trlcity in the home so brlf that the housewife of 1 would never know her kite if she too slept for 50 years i awoke in 2007 ji choose lighting mood inspire your homes decor you have spent considerable combination of rope and brass time and money in making your home a pleasant and at tractive place to live make the most of it with the kind of lighting that shows your color and furniture arrangements to the best advantage and of course the kind of lighting that is good for your eyes a dramatic new concept of home lighting is called inspira tionlighting simply stated the theory says you should plan for 1 general lighting 2 local lighting and 3 accent lighting by switching individ ual fixtures on or off you can thereby create the lighting mood you want- when you plan your lighting look for the new concepts and ideas available today the trend this year is to cluster fixtures available in luxurious brass a opal glass and an exciting clui ter of three vinylite bubbles which create a far east mood in decorating in addition there is a wide variety of the popular reeltype pulldowns you can find light ing fixtures to blend and com pliment any decorating period the temnofien used to describe many fit thenfew lighting fix ture designs is tranoltlonal which means the fixtures will blend with decorating of any period or style one group called cordetta casuals includes fixtures for practically any lighting job with this coordination of light- ing fixtates the home decorator will hat j no trouble in combin ing tha various phases of a lightingtran to make a home fortablej convenient more and hva celebrate iati0nal electric by installtn a modern electric water hj gating no- ial new no annual or a chim- any major as as long jsrk ince wbb u meit 3 m temperature ou to select the pr in living bedrooms space ives vs wm c hose old call for as low as a in day jtouffville ijy v n k wei5a60p sc ijote tew c uflbe th6 mai write box 170 tkham jl ontario hydr markham area offices 3