Barrie Historical Newspaper Archive

Barrie Examiner, 15 Oct 1977, p. 11

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Goodbye Ford Maverick Plymouth Grand Fury AMC Hornet Pontiac Astre Mer cury Comet Datsun 710 Dodge Charger and Royal Monaco Volkswagen Beetle Hello Mercury Zephyr Ford Fairmont Audi 5000 Dodge Magnum Datsun 510 Plymouth Caravelle and Sapporo AMC Concord Its fall the time for pum kins multicolored leaves ootball and new cars Just as love is associated wrth spring shiny new four wheelers are linked to autumn The annual introduction of latest models has become North American ritual the ob ject of massive promotion In Barrie most dealerships already have stock of 1978 models on the lot The others are anxiously awaiting their new arrivals Some familiar names like Hornet Maverick and the gallant Beetle are notoriously absent Theyve been phased out in favor of new lines which makers hope will earn their company bigger chunk of big market in fiercely com petitive business in these days of high gasoline prices and gloomy projections for future supply the gas mileage factor seems to be growing increasingly impor tant Several local dealers reported improvements in mileage for their products this year whether large cars or small The popularity of compact and subcompact vehicles has resulted in few new models and many alterations to established ones within those classes Its also had repercus sions on the intermediate class which is generally more streamlined and economical with gas this year PONTIAC BUICK Thats certainly been the case with the PontiacBuick line according to Larry Hudson sales manager at ieorgain PontiacBuick Ltd The Abody cars notably Buick Century and Pontiac Le Mans and Grand Prix are all changed completely they have less weight higher gas mileage new design and are shorter narrower higher The Pontiac line starts with Acadian base price 834581 and grows to Parisienne In bet ween are the Phoenix Sunbird Firebird Le Mans Grand Prix Laurentian and Catalina Gone this year is Astre which has been amalgamated with theSunbind Buick starts with the Skylark lbase $4493i and includes the Skyhawk Century Le Sabre and Electra The topofthe line The Riviera has base cost of $9466 Projections are that the PontiacBuick vehicles will at tain average mileage im provements of seven to 10 per cent this year an important factor says Hudson Last year the revamped size helped to bolster our sales People are conscious of gas mileage Were up about 40 per cent in sales over the last calen dar year at this dealership HONDA When the word sales is men tioned thoughts turn to the Honda Civic the car that seems to have taken North America by storm Demand is phenomenal There is worldwide shortage of Honda cars notes Lorne Forrest sales manager at Kerv Johnstons Barrie Honda Auto Sales He said the dealership already has orders for 1978 model Hondas even though it has none in stock The new vehicles wont be introduced until Oct 20 We have waiting list in all three models The Civic Ac cord and CVCC Prices this year have risen $172 on the basic car $250 for all the rest The Civic starts at $3434 the CVCC at $4699 and the Accord at $5299 The only new style this year is Honda Civic hatchback with fivespeed manual transmission Forrest said Mileage figures arent yet available for the 1978 cars but highway mileage on basic Honda in 1977 was 55 miles per gallon he added The local dealership expects to have 20 per cent increase in its supply of Hondas this year AMC Over at the Hitch House AMC Jeep on Bradford Street hopes are riding high this year on the new Concord The car fits into the AMC line between Gremlin base $3760 and Pacer $4625t an area formerly occupied by the Hornet Were calling it winner says sales amanger Ed Evans of the Concord The Concord comes in four different styles as op sed to two for the Pacer an one for the Gremlin Its base price if $4255 but Evans says that bargain option packages are available to turn it into gorgeous luxury car for less than $5000 sixcylinder engine is basic with the new model The Matador sporty AMX and AMC Jeep round out the American Motors line for 1978 Examiner Feature By PAUL DELEAN Photographs By MARINA QUATTROCCHI CHRYSLER Change is the name of the game with Dodge this year After adding the Diplomat two months ago Dodge has dropped the Royal Monaco The Charger is out replaced by Magnum at the topofthe line Norm Smith salesman at French Motors in Barrie said that more changes are on the way Dodge is working on two new subcom acts one with frontwheel rive which are expected within matter of months The fullsize Monaco compact Aspen and sub compact Colt and Arrow re main Prices are not yet available for 1978 models but will pro bably be up about six per cent Smith said The 1977 Colt started at $3304 the Arrow for $3799 and the Diplomat for $5699 The Chrysler line also car ried by French Motors hasnt changed much since last year Smith noted It consists of the Le Baron Cordoba Newport and New Yorker The same holds true for Cadillac according to spokesman at Paul Sadlon Motors Inc That dealership also handles Chevrolet which is expecting big things this year from downsized lighter Chevelle The Vega line is no more having been incorporated to Monza but Chevette Nova Corvette and the fullsize Chevrolet Bel Air impala and Caprice Classic are still promi nent Chevette with base price of $3836 offers new fourdoor model this year Sadlon lease manager Bob Johnston is also pleased with the new downsized versions of the Chevrolet Monte Carlo and the Oldsmobile Cutlass Of particular interest in the Oldsmobile line is new 350 cubicinch diael engine to be introduced later this year in the Delta 88 model Omega and Delta 98 round out the Olds line Prices are up an average of about six per cent this year for Chevrolet Oldsmobile and Cadillac products FORD The same increase applies in general to the Ford line carried at Graham Ford Sales on Bayfield Street with few notable exceptions The cost of Ford Mustang and Pinto has actually decreased for certain models The Mustang twodoor is down $200 the plus $200 the Guia $225 and the threedoor Mach $200 The Pinto twodoor sedan is $80 cheaper and starts at $3529 said spokesman Ken Fear The talk of the Ford camp is the new Fairmont which replaces the Maverick it starts at $4300 and is family car with smallcar gas mileage says Fear Honda Civic Nobody won last weeks Wheels of Yesteryear Contest Several people correctly identified the make Nash Rambler Station Wagon but no one guessed the correct year 1952 This weeks car was amund long before 1052 If you can identify it the moch and year you could win $10 gift certificate good only at Brass and Glenn 10 Dunlop St Send you en try to Wheels of Yesteryear The Examiner Box 170 Barrie MM tlti Winner is chosen by random dra Wfi The annual fall ritual Introducing the 1978 aumobiles The other Ford offerings for 1978 are the Fiesta Pinto Grenada LTD and ever popular Thunderbird There is also new Bronco jeep LINCOLN MERCURY In the Mercury line there is the new Zephyr successor to the Comet spokesman for Douglas LincolnMercury Sales Ltd said the Zephyr should attain over 40 miles per gallon with fourcylinder engine Changes have not been numerous in the Lincoln Mercury family and are basically internal he added Models sold at Douglas include the Bobcat Capri Zephyr Monarch Cougar Meteor Mar quis Marquis and Lincoln as well as Bronco and Fiesta The price increase for Lin coin and Mercury also averages about six per cent this year Plymouth for 1978 boasts two new entries the Caravelle which is slightly larger than Volare and the sporty Sapporo They join Volare Fury Colt and Arrow and the Chrysler Le Baron Cordoba New Yorker and Newport on the lot at Centennial PlymouthChrysler Ltd The familiar Grand Fury line however has been discon tinued Among the imports change is rarely as pronounced as with North American cars and this year seems no exception VOLKSWAGEN The 1978 Volkswagen Rabbit which starts at $4695 is basically just an updated ver sion of the highlysuccessful 1977 model sayd Ken Maechtel sales manager at Auto Haus Barrie Ltd Gone this year are the Audi 100 Volkswagen Dasher and after 24 years the Beetle New is the Audi 5000 Staying on with the Rabbit is the Scirroco which starts at $0870 Maechtel said Volkswagens prices are up only about 25 per cent on basic models this year The Rabbit will be mass roduced in North America fore the end of the year and Maechtel predicts its going to be the bestselling North American car in the next two years It gets 72km per gallon of gasoline and 99 km per gallon of diesel fuel DATSUN With Datsun the major Change is revival of the 510 model to replace the710 Cec Moore sales manager with Simcoe Datsun says that technical improvements such as transistorized ignition and factory rust protection that meets govermnent standards one year before the law re quires it have resulted in much more attractive product The cars are designed for North American bodies And all take regular gasoline says Moore The Datsun line starts with the B210 base price $3495 and works up to the 280Z $11000 with everything There are also the F10 ZOOSX sports coupe and sport trucks Prices this year are up an average of five per cent TOYOTA The Toyota line of Canadian Corolla Corona Silica and Cressida will be enchanced this year by 100 per cent warran ty everything including tires for 12 months says 0r ville Jackson sales manager at Jackson Sales and Leasing The cars have been tested in Wawa to improve their resistance to Canadian condi tions and number of im provements have resulted par ticularly to the Canadian Jackson said The base price for that model is$3498 Toyota too is ahead of the game in meeting Canadian rust protection standards he added And an additional improvement this year is 15 per cent in crease in fuel economy across the board THE IMPORTS Peugeot and Mercedes Benz which are carried by Dons MotoSpon Ltd have not yet unveiled their new models but salts manager Don Ego doesnt expect any drastic changes What makes our models at tractive is the increasing ems phasis on diesel power They both have diesel and have had fora long time he stated Peugeots base price ia around $7500 for fourdoor sedan model 504 basic Mercedes 240 begins at about $14000 Renault says Frank Tindall has very few changes in price or looks or anything Tindall is sales manager at Oakley Motors Ltd The chea est of the five Renault mrxels was priced at $3550 last year and the price will be up small amount he said The new Volvos arent in yet at Kitchen Motors Ltd and the Mazdas show little change New is fourdoor Mazda GLC Mazda GLC The basic Volvo costs $8980 in 1977 while new Mazda begins at $3475 says owner Dale Kitchen The Mazda averages 45 to 50 miles per gallon Volvo about 30 Cullingford Motors on Tiffin Street is the home of the hot selling Austin Mini but were out of them right now and we probably wont get any more until the 1978s come out says sales manager Brian ull ingford It might be December or January before that happens however Austin Mini was the lowest priced new car in North America last year with base cost of $2995 Gas mileage was 592 miles per gallon We sell as many as we get Tullingford also handles Triumph MG and the other Austin the Marina lts base price was $8495 in 1977 business notes Government contract Midland company Ernst Leitz anada Ltd has been awarded federal government contract worth $15880 to pro vidc the defence department with spare binocular prisms It was one of 265 unclassified contracts worth $10000 or more that were awarded by the department to Canadian companies during the Week ending Sept 23 Predicts modest climb TORONTO Ili Canadas economy will change course from marginal decline to modest growth during the next year Toronto Dominion Bank cconmnists predict In the fall issue of Canadas Business Climate its quarter ly publication released Tuesday the bank said unemploy ment will remain serious problem although it will drop below eight per cent The economists predicted Hipercent increase in the cent increase for 1977 vironment minister gross national product compared with an expected two per As to capital investmant weak spot in the economy the economists said stable interest rates and moderately stimulative fiscal policy of the government should lead to five per cent increase in real investment next year Union opposes Kerr TORONTO CPI representative of the United Steelworkers of America said today it was ridiculous to sug gest that proceeds from proposed tax on soft drinks cans be used to subsidize workers forced out of work Bill Mills union staff representative was commenting on statement made last week by George Kerr Ontario on Kerr said he would give into demands by the Ontario New Democratic Party for job assistance for displaced workers in return for guarantee of support for the proposed tax bill on soft drink cans But Mills said 800 highlyskilled jobs will be lost because of the tax Mr Kerr must be out of his mind if he thinks longterm breadwinners are going to willingly give up their pensions and other benefits for some demeaning subsidy and retrain ing scheme Mills said in statement He said if the government is serious aboutthc garbage problem in Ontario it should be building recycling plants Carter pushes free trade WASHINGTON CPI The artcr administration is con tinuing its campaign for freer world tradc Irspite increased pressures athomc and abroad for protectionism ET US representatives at international trade talks are still calling for tariff cuts the elimination of non tariff barriers to trade and the development of an international trading code to bring the world out of the recession Robert Strauss US special representative for trade negotiations admitted recently however that little progress has been made in four years of multilateral trade talks that began inlokyo in 197 the oxmlnor Saturday Oct 15 1977 11 Chevelle Malibu Classic Ford Fairmont Squire Wagon

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