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14 tho oxamlnor Thursday April 20 1333 Why were If you have fixed ideas about tires this 16 page booklet which is yours for the asking at any par ticipating Esso Dealer could change them It contains summary of the results ofan extensive head to head competitive tire test called Atlas vs The Big And because in overall performance the Atlas Mark tested out to be number one we decided to celebrate The Atlas Mark steel belted radial was tested against the leading French and the two leading North American premium quality steel belted radials The tests covered areas of performance most important to you durability traction endurance ride and handling characteristics And the Atlas Tire did very well indeed In fact the tests proved that in overall quality the Mark tested out to be number one The same rigid standards of quality and performance are built into every Atlas Tire we makeand that makes the Atlas Celebration Sale the place to buy your next set oftires Atlas Tires like all Atlas prod ucts are guaranteed by Imperial Oil Pick up the book let it gives summary of the test results names the competition and its worth its weight in savings The names of the competing tires in the advertisement together with summary ofall the test results appear in the free 16 page bookletAtlas vs The Big available May lst at partici pating Esso Dealers or write Atlas vs The Big PO Box 2337 Oshawa Ontario Llll 7V6 Save up to $4136 On set of4 Mark Steel Belted Radials llRli RH All AS SM SAVINGS Sll lRlllR lRll llR lAlR BR78l3 $10586 8726 $1860 FR78l4 $12916 Sll796 $2l2 JR7815 SImu $12636 $2068 Save up to $3900 On set of4 Mark IV ilass Belted Radials llRl RlU ATLAS SALl SAVINGS Sll lRIlPAR IRlCliIAIR lAlR P17580Rl3 $9598 $7800 $1798 l20575Rl4 $10724 $8828 $1896 l22575R15 $11886 $9936 $1950 Save up to $3432 If set oH Mark ll Belted llRl RH ll SMINUS SIl Ith llR lll lAIR lIR A7843 SoHt $5510 $1430 17814 $8304 $0642 $1662 $7815 $8774 $7058 $1716 Save up to $2692 On set of4 Mark Bias Ply EMTIlitl 7876 Kn ism7 swag Sll PattiPAIR VlltltjvlrAllt PAIR A78l3 $6722 $5454 $1268 37814 $7774 $6606 $1168 07815 $8308 $6962 $1346 Celebration Sale savings are available in all tire sizes in the Atlas range All participating lisso Dealers are featuring these savings from April 23 to June lealcrs may choose to sell at prices lower than the sale prices Customers may purchase one tire at half the price shown in this column