Barrie Historical Newspaper Archive

Barrie Examiner, 2 Mar 1979, p. 20

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maneth SISBIIBI by me author 07 again in non mills mllltlel Has YDIII NUIIIDBP Hummer menymuanuswty Du Hug in arner Hugh Garners Murder Has Your Number will the pricecutting war waged mean fewer Canadian by the chain booksellers books published and bankruptcy for some Independents MAHMALADE GUM DROPS The Littles Hill Players pre sent childrens fantasy in the Bayfield Mall Mews next to the cinemas tonight at 730 pm and Saturday at 11 am pm and pm Tickets are $2 The play will be performed again next weekend March at 730 pm and March 10 at 11 am pm ands pm Nf 32 It Inc $44 IAYFIElD SI our or 10th cusroims cm c095 aurte jéairJyflny Specializing In Childrens Cuts Senior Citizen Tuesdays closed Wednesdays F23F THE PAJAMA GAME The final three performances of the Georgian College music theatre workshop production of The Pajama Game will be tonight at pm and Saturday at pm and pm Tickets are $350 Tlth Rlu ROMANTIC LOT The state flower of Nevada is the sagebrush With specials 2900 7263133 todays 331 Bayfiold Street EFF SENIOR CITIZENS DISCOUNT Mondays Tuesdays 20 off Perms $100 off Shampoos lSDIIIlopSt Whos winning the book war TORONTO CPI What he gan in Jack Coles words as an innocent test of price might mushroom into lifeanddeath situation for independent book sellers situation they say will leave Canadian book buy ers as the ultimate losers Authors publishers and inde pendent booksellers agree that the public is winning the initial battle in what has boiled down to the independents versus the chains Theres no denying that shav ing $7 $8 or $9 off the price of major new title such as Bronf man Dynasty is large saving for book buyers But the literary giants of Canada say the war the pricecutting war intermittently being fought by the countrys three largest chain bookstores might end with the work of fewer Canadian authors being published bankruptcy for some independean and selection of only best sellers for the book buying public Jack Cole thinks such sce nario is so much malarky They have some kind of gall beliving the Canadian public should be happy to pay more to be Canadian says Cole whose bookselling empire spans 177 stores in Canada and the US with 35 more scheduled to open this year SLASHED PRICES Hes the man who rekindled the pricecutting practice late last year by slashing the price of new books by Pierre Berton and Peter Newman as an in nocent experiment to deter mine the price level books should be sold for It all started when Bertons The Wild Frontier went on oles shelves for $799 from the publishers suggested list price of $1495 The discount for the most part went largely unno ticed But the war was on when Coles snipped the price of New mans Bronfman Dynasty to $1195 from $1795 and Classic Book Stores Ltd retaliated Hair tylis ts 72om2 rising prices SMITTYS offers all Senior Citizens break Every Monday thru Friday 10 will be deducted from all orders excluding 7283800 The lent huhr with lower price Not to be outdone Cole re torted with still lower price and WH Smith Book Stores jumped into the picture with cutrate prices Department stores were quick to follow The price war on Bronfman Dynasty reached its zenith prior to Christmas when the book went for as low as $895 It now sells for the suggested list price Publishers authors and the public all gained says Cole who has been described as pub lic enemy No1 by Charles Taylor the head of the Writers Union of Canada But the man whos company published both books Jack McClelland of McClelland and Stewart Ltd charges the chains with taking an unfair ad vantage of the independents who could not afford to match reduced prices We sold about exactly the number of copies we had planned to sell he said in an interview adding that in dependents will be driven out of business if pricecutting on new titles continues The federal and provincial governments are already subsi dizing shaky publishing in dustry he says If pricecut ting continues they will have to subsidize independent book sellers or let them go under If they disappear there will be monopoly in bookselling that will cut down on choice and severely hurt Canadian au thors The authors of both books agree Id rather have people talk about whats in my book rather than what it costs says New man As writer and as reader Im not in support of anything that hurts the inde pendent bookstores Berton who predicts bank ruptcies for the independents is concerned despite the fact that authors and publishers still receive their royalties no matter what the selling price To make shopping easy Golden Years In the They sell couple of best sellers bui they also sell fishing tackle and everything else he says of the Cole empire Cole brands Berton dis tortion artist We dont sell fishing tackle We do sell more Canadian books than anyone in the world We produce more books in Canada than anywhere else Cole who says he doesnt know whether pricecutting will continue claims the practice shows the hypocrisy of Cana dian authors who were thrilled silly although they made statements to the con trary Although he denies using the practice as loss leader others say the only way he could have made money on Bronfman Dy nasty was by drawing more customers into his stores and subsequently selling them other books Don Quick vicepresident of marketing for WH Smith says that if Cole made money on the book his experience was different from ours Some independent booksellers believe the time is ripe for legislation similar to that in Britain which provides fixed prices on books However most say such legislation should protect only new books and only for specific period of time The independents maintain that the years five or 10 hottest bestsellers are their bread and butter the staple that keeps their businesses in the black and allows them to continue selling books considered to be marginal earners In order to justify fixed prices there must be recogni tion that books are special said Bemie Bath of the Cana dian Booksellers Association The fact that book is $1795 is not an indication that its ripoff Helene Hogg of Vancouvers Seymour Books worries about the public losing out in the long run Senior Citizens savings desrgned just withdrawal Cheques or you and Bayfield Mall Are listed for you here CIRCLE CLUB ACCOUNT If youre fifty ears or better heres special nonchequing savings account Interest calculated and paid monthly SpeCial privileges at any Municipal Branch And no charges forTravellers Come and join our Golden Circle OUR DR CLEANERS l0 off for Senior Citizens with this advertisement 180 Innisfil Street Per Annum Effective February 1979 WW Club youll find our staff 539 friendly and Willing to help gagmf Dunlop and Owen 7269311 aififia Mamba Georgian Mall 7260340 ll Am Mn Morton Classified Ad KO In 370 Ilnh Ontlo 416 the municipal sawth loan corporation Canada Deposit Insurance Corporation HAVE COFFEE ON US ANYTIME The Muffler 10 OFF TO All SENIOR CITIZENS no linilsfll 59 Barrie 7262282 43 If you want bestseller youll be able to get it but for other books youll be in hopeless situation Bronfman Dynasty was taken off Dan Mozerskys shelves at Prospero Books in Ottawa early in December after he sold 80 of the 250 copies ordered As soon as the discounts started the sales of the book virtually stopped and what sales there were were virtually countered by people returning the book and wanting their money back Mozersky says independents afraid to tie up their dollars in book that might be discounted by the chains are getting cautious Although Margaret Trudeaus autobiography is rated cinch to be bestseller Mozersky plans on ordering only 10 or 15 copies because he has strong feeling that it will be discounted First novel competition Judging now is under way for the third annual Books in Canada Award for First Novels The award offers $1000 prize for what the judges consider to be the best English language first novel published in Canada during calendar 1978 The six contenders on this years short list are The Italians by Paci Oberon Press Abra by Joan Barfoot McGrawHill Ryersoni The DoubleCross Circuit by Michael Dorland Lester and rpeni Hold East by Kevin Major Clarke Irwin Disneyland Please by Clive Doucet Fitzhenry and Whiteside and Parade on an Empty Street by Margaret Drury Gane Clarke Irwin The winner will be presented with his or her cheque at press reception to be held in the magazines office at the end of March Calculated and Paid Monthly Specializing in Shocks Exhaust Systems Custom Bending Free Inspection Lifetime Guarantee are

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