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Despite help from Federal provincial governments Canadian TORONTO iCPi Canadas publishing industry still is in trouble despite government ef forts during the last five years to bolster what has been called the toughest of economic games Arden Ford assistant director of the Association of Canadian Publishers doesnt blame any individual or government for the problems But others involved in the in dustry accuse the federal or provincial governments or publishers themselves Fierce foreign competition chiefly from the United States or Britain has been cited as one of the main reasons Cana dian books often lag in the mar ket place Some attribute the problem to Canadians themselves the country still is searching for its own culture Others say business will pick up when Canadians get used to paying more for Canadianpro duced books Some want more government intervention to cut down foreign competition And some say government subsidies have left the industry incapable of fending for itself Its the result of historical circumstances not fault says Ms Ford Canadian pub lishers were the last ones toch into the game Only within the last 10 years has there been surge in publishing and writing in Canada She credits Canadas centen nial with bringing about par tial change in the way Tana dians see themselves and their culture But despite that and REIGN will be fiven to Senior Citizens Pensioners Disability The Mufer Specializing in Shocks Free Inspection ISO Innist St lento 7262282 Specid Consideration Mother Allowance Pensioners 544 BAYHELD ST OUT OF TOWN CUSTOMERS CALL COLLECT 7262900 HAVE COFFEE ON US ANYTIME Exhaust Systems Custom Bending Lifetime Guarantee 10 OFF TO All SENIOR CITIZENS despite 1971 Ontario royal commission on book publishing which studied the industrys problems and made numerous recommendations the industry hasnt changed much NOT APPRECIAIEI Up until 1967 if it was Cana dian it wasnt very good she said in an interview That was the way we looqed at ourselves The one exception was Mc Clelland and Stewart Ltd who had shown you could make business of publishing Cana dian trade fiction and nonfic tioni books The countrys centennial brought with it surge in Cana dian nationalism and although Canadian books have grown quickly in number and stature its certainly not becomin any easier to publish them The Ontario government rec ognizing during the early 19705 that the industry was faced with extinction due to the ex pansion of foreign publishing houses took numerous steps among them the establishment of guaranteed loan program and grants through the Ontario Arts Council The grants have served as bandaid effect Ms Ford says They have made it pos sible for publishers to continue to publish Canadian books but it hasnt changed the market situ ation at all One man who professes op timism for the industrys future is Jack Mclelland of Me lelland and Stewart Ltd Often described as the dean of Canadian publishers Mc Clelland says Ontarios loan With Monday Pl specials STOP todays 331 Beyfield Street 8315 Hair Stylists SENIOR CiTiZENS DISCOUNT Mondays Tuesdays 20 off Perms $100 off Shampoos IS DudepSt Huronia Medical CONVALESCENT REHABILITATION program has helped solve many of the industrys financial prob lems but it doesnt ensure profit BOOKS INDERPRILEI McClelland says American book prices have not risen as alarmingly as Canadian prices have during the last few years development he attributes to the past when Canadian books were priced too low in relation to high production cost think manufacturing problems will be solved as the public gets used to paying higher prices Such statements infuriate Jack Cole who heads Coles Book Stores Ltd and its pub lishing division The industry continues to grow weaker and weaker de spite the fact theyre selling more books says Cole They have some kind of gall believ ing the Canadian public should be happy to pay more to be Ca nadian Book prices are high because publishers are paying for past publishing mistakes says ole He contends that heavy govern ment subsidies have rendered the industry incapable of fend ing for itself in competitive soticty When the government keeps reacting to every cry of wolf the industry gets weaker SEPARATE INDISIRY ole would like to sce sepa ration of the industrys two areas of interest business and culture ulture is not business Its not selfsustaining and its rising prices i0 will TH 7268912 EQUIPMENT 7372122 SIMCOE HEARING AID CENTRES 7261712 it oven QUARTER csmunv SERVING ms HARD or HEARING 15 DISCOUNT FOR SENIOR CITIZENS I25 DUNLOP STREET EAST SMITTYS offers all Senior Citizens break Every thru Friday deducted from all orders excluding be 7283800 not viable Publishers try to be all things to all people He says publishers should op erate bountyfree without grants and subsidies while the cultural side of the industry should receive fixed rela tively low subsidy from govern ments Grants that would not per mit such things as costly cock tail parties He says university presses already government sub sidized could publish and distribute cultural books through libraries and bookstores while writers could be subsidized at fixed level and made accountable for their output They would have to realize that this is voluntary It would be rewarding for them on an cs thetic not monetary level Once they feel they can make it in the business then they can leave They should succeed or lose on merit Publishers would become ef ficient or fall by the wayside headds Fred Kerner publishing di rector of Harlequin Books Ltd and an executive member of the Canadian Authors Associ ation says its easier for ana dian authors to be published in anada today because of the socalled development of anar dian culture ANT IIII FORCED But he doesnt believe CUIIUII can be hothouse forced end ing up WIIII tomatoes that taste like straw It has to be something you want to read Subsidies have the eminer Friday Feb 18 1979 9A encouraged some weakkneed publishers to begin publishing Canadian authors Some take tax dollars and squander them away on ego trips Authors must learn to re search the market place the way they research their stories business tenet that Cana dian writers are finally begin ning to grasp he says Charles Taylor chairman of the Writers Union of Canada says things are much better from writers point of view than they were 10 years ago The publishing industry is far from out of the woods and writers are not convinced that publishers make good business men he says He also is critical of recent government spending restraints that erode financial support The grant program of the Canada Council is barely keep ing pace With inflation BLAMES SCHOOLS Terming the school system national disgrace Taylor says so much of what is taught to Canadian students is foreign lit erature from geography to his tory Its bungling colonial mcn tality People think Canadian literature is not good The Tanada Council is pump ing 3900000 into national Book Festival program this year to try to create an awareness of anadian writing The program will be carried on from coast to coast featuring such gimmicks as book treasure hunts reading marathons and elementary Senior Ci lizens To make shopping easy In the Golden Years Senior Citizens savings it youre titty de5igned just or you Cheques Club youll find our Are listed for you here GOLDEN CIRCLE CLUB ACCOUNT ears or better heres special nonchequing savings account Interest calculated and paid monthly SpeCIal withdrawal privileges at any Municipal Branch And no charges for Travellers Come and join our Golden Circle friendly and willing to help Dunlop and Owen 72e9311 fifeRs Georgian Mall 7260340 OUR DR CLEANERS i0 off for Senior Citizens with this advertisement Per Annum Ettective February 1979 tlii staff if Canada 180 Innisfil Street Childrens Cuts and Senior Citizen Tuesdays Bayfield Mall °5°d Wednesdays The IanIs hater 02 Mrs ram Classified pomm v0 lento OutIs 4T6 sergeant municmal fig savrngs loan corporation Member turn céalrJyfiny publishing industry is still in trouble school competitions where children will be asked to write and illustrate their own books Georges Laberge director of the program says that while the Canada Council has sup portedauthors and publishers it now wants to bridge the gap to an unaware public cant speak for the publish ing industry But think Cana dian books in EnglishCanada are only capturing about 10 to 12 per cent of the market Thats not much In Quebec its bit better off with about 20 per cent of the market Given the size of Canada and the strength of American and British competition lhe publishing industry is tough economic game says Mc Clelland The latest available Statistics Canada figures bear him out The total profit of the Canadian sector of the industry is $2mil lion annually while the foreign owned sector accounts for $25 million ITS JUST CHICKEN PEIII BURY ST EDMUNDS Eng land CP Frank Bradley 53 who parlayed 10pence bet on the horses into £91000 l$18200 windfall celebrated with cup of tea then went out to feed the chickens wont be giving up my job said the 0001 winner clerk for 30 years at seed firm in this Suffolk town Calculated and Paid Monthly Deposrt Insurance Corporation Specializing in SENIOR CITIZENS NEWS This is your column Please send in any news you have concerning Senior Citizens such or special anniversaries birthdays and coming events which would be of interest to others who are reading this page Address envelope to