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When youre only 52pound eightyearold its difficult to understand why the fans boo as you score goals for the local hockey team But Bob by Cooke heard quite bit of PETERBOROUGH Ont CP Harvest Crunch the popular natural grain cereal has become the jewel in the latest success story of Quaker Oats Co of Canada Ltd few years ago most of Quakers cereal business was in highlyprocessed products such as Captain Crunch pre sweetened cereal Jon Grant 11 company president and chief executive officer says nearnatural and wholegrain cereals like Har vest Crunch Oatmeal and Quaker Natural Bran now form the vast majority of our business People are becoming con scious that one of the things that highlyprrcessed foods lack is fibre in your diet Mr Grant said in an interview You get fibre basically from wholegrain productsbran oatmeal whole wheat bread and that sort of thing As result Mr Grant does not believe the trend to grain foodsisafad SEIZED OPPORTLNITY He said the trend to natural foods has increased markedly in the last two to three years Harvest Crunch was introduced 312 years ago well in time to take full advantage of the trend Sales of Quaker Natural Bran increased 50 per centwithout advertisingthis year com pared with last year after drifting for years as small volume cereal Mr Grant said the reason for the big jump is because the consumer today is much shar readerto By BOB warms The Canadian Press The time is the early 1960s The scene is the Northwest Ter ritories between Yellowknife on Great Slave Lake and the Hanbury and Thelon Rivers Here the bushland gives way to the barren land where survival is possible but difficult Two Americans deserter and draftdodger who work at the gold mine in Yellowknife have got into trouble at New Years over the death of girl from the Indian camp across the bay The miners plan to escape the country via the barren land to the east and Hudson Bay Then they meet small weaklook ing trapper who agrees to ac company them This is John Hornby In Toronto author Thomas Yorks second novel Snowman the reader is introduced to the same John Hornby 18801927 whose reticence attitudes and mysterious style of living be came even in his lifetime leg end in the northern parts Be sides the research into Horn bys life Mr York undertook two 1000mile canoe trips in preparing this arctic ad venture feature of Yorks book is the slow pace of the novel due perhaps to the fact that the characters are themselves the events The incident involving the girl is only startingoff point which is less significant than description of unique but harsh environment and the re action by the characters to it major aspect Vof this em booing last Saturday night during game in which he netted 12 goals Unhappy parents who booed feel that Bobby should be in dif ferent league Photo Grain cereal jewel in success story per shopper than she was tow years ago in buying foods that are basically nutritious He said the market for pre Milne finds controls have curbed inflation By ROSS MILNE MP Peel Dufferln Slmeoe The Canadian Labor Congress Day of Protest is now history would like to use this column to set out some views on controls and the role of labor particularly the leadership the large unions First want to congratulate those who stayed on the job and used other avenues to make their views known and those who used their free time to demonstrate The right to litical demonstration is reedom enjoyed in Canada as long as it does not violate collective agreements or the normal employeremployee work arrangements sincerely trust that the day of protest did not set precedent for pie to take time off wor illegally to demonstrate The basic concern of the CLC is that the controls are unfair to labor Let us examine this point In September the rate of inflation in Canada was per cent compared to rate 106 per cent when the program was introduced year ago Cer tainly the 65 per cent is still too high for Canada to sustain over long period What has happened to wage settlements durin this period Using the seco quarter of 1976 as basis the average in crease in labour rates was 134 per cent This gain is less than year ago when various groups were asking and receiving in creases averaging well over 20 per cent We all agree that wages have been controlled Average in creases are not running 84 per cent lower than the period before controls were in troduced Net earnings however have gone up 36 cent since last year at means that your paycheque will now buy 36 per cent more goods and services than it would hve year ago SOME EXEMPTIONS Most of the complaints that have received are on the basis that the government is con trolling wages but not prices sweetened cereals still is high but while Quaker will continue to sell this product it will con centrate on natural grains When was the last time you saw an ad for Quaker Captain Crunch in Canada he said We dont spe on that product FEWER FLAVUKS We were making that prod uct when presweetened cereals were very much the fad Were now down to one flavor where we once had about four There are people who still like that type of thing Quakers earnings were $327 000 on $45 million in sales five years ago when the turnaround began This year the company an ticipates income of $28 million on sales of $80 million While most of the major in dustries in Peterborough are struggling to maintain sales Quaker is talking of expansion Quaker produces variety of cereals pancake mix and in dustrial products such as oat flour at its Peterborough lant It has major pet plant in Trenton Ont small fish operation in the Maritimes and an export meat plant in West ern Canada Quakers push to the soft and dry foods as well as the canned foods has made it Canadas top seller of pet foods in two years Expansion of the Trenton pet food plant cost $5 million Novel introduces legend nd much money CANCELLATION INSURANCE INCLUDED and the question most often asked is how Hydro rates municipal taxes OHIP premiums postal rates etc are allowed to increase above the guidelines agree that when person receives notice of in creased ratas in these and other services the program does not seem fair First the increased costs of such things as Harodro municipal taxes etc not come under the AIdeem am since they are under irect responsibility of your elected representatives in Provincial and Municipal jurisdictions In the case of Hydro the Ontario government has established the Ontario energy board to which applications for increased Hydro rates must be made and justified In the case of ta rates the overnment he to make dif icult decision as to whether the increased costs should be borne by everybody through the public treasury or whether these costs should be borne by the user To control govem ment spendin which in itself is cause inflation more decisions are being taken to have the user pay the costs While these decisions do help control government spending agree they appear to be counter to the objectives of the A18 UNDER SQUEEZE On the price side there is evidence that corporate profits have been under squeeze In the first half of 1976 they were up on 55 per cent from the fir st hal of 1975 and the share of profits in the 055 national product has fa len over the period from 113 per cent to 103 per cent The role of the antiinflation program in the restraint of igher profits is important and has been effective The business community has made this painfully clear One hun dred firms have been required by the board to return excess revenues to thegpublic Over thousand price prenotifications have been referred to the Board and full details will be made public when the A18 reports to Lots ol people olier you white sand beaches and the blue Caribbean Go on holiday with Elkn and y0u get whale lot more MORE interesting and unusual destinations than any one else oliers in Canada MORE oi the extras that make holiday more tun MORE value lor your travel dollar Extra Values Included In Your Tour Price Snack or full meal and beverage servnce aboard your charter let lliqht has you proregistered taxes where applicable merit Nights gwde to assist you during your hip CANCELLATION INSURANCE to protect your travel invest your room ready on arrival because Elkin transportation tor you and your baggage between airport and hotel all scheduled meals and services an Elkm representative or local tips and gratuities lor all departure and room and DEPARTSURE Ask your Travel Agent about these NEW Caribbean islands =rand Gagman Aboutammun The Island That Pleasure Was Made For Weekly FHUBY departures from Toronto or Montreal Via Nordar 737 Charter Jet lhrou April 22 1977 Choice ol aircondu tioned hotels ancollation Inaurance begins Oct 29 1978 Nights From Also 14 Nights from 1469 Carefree and Exciting with Tropical Beet Weekly Friday and Saturday departures direct lrorn Toronto and Fridays lrorn Montreal Via Toronto Via DC8 Charter Jet through April l6 197 Chonce ol airconditioned hotels phasis of the novel IS the con flict between ageless power of the North and the fastpaced challenge to this supremacy made by white civilization York has drawn his charac ters realistically He preserves their human complexity in that CUMCAO Nights Romantic tildeAway with OldWorld Charm Weekly Friday Fridays Ihr inter tal Hotel to lesser extent like Hornby the an are often unpredictable sometimes moody Treatment WASHINGTON AP Ier minal cancer patients live about four times longer after receiving large doses of vitamin says Nobel laureate Dr Linus Pauling Other researchers say his findings look promising enough to warrant further study study conducted in Scotland by Dr Pauling and Dr Ewan Cameron says the mean survival time of 100 dying cancer patients was more than 210 days after they were declar untreatable by con ventional methods This compared with mean survival time of 50 days for 000 terminal patients who were used as study controls because they did not get the vitamin said the report in the October issue of Proceedings of the Na tional Academy of Sciences Dr Pauling awarded the No bel Prize in chemistry in 1954 and the Nobel Peace Prize in 1962 has been at odds with much of the medical commu nity for advocating large vita min doses to prevent and treat common colds and Saturday departures Irorn Toronto and trom Montreal via Toronto vie CP 008 Charter Jet 30 1977 Alroondtlonod aoconvnodations at the StIlaarlen 399 nights Also 14 nights from ISSO Holt Dutch and Hall French and entirely enchanting Weekly Monday departures from Toronto and Windsor vie CP DCB Charter Jot from November 29 1976 through April 11 1977 Choice of sirconditioned hotels Out In must See your travel agent for Information Reservations FOR YOUR FREE COPY OF ELKIN TOURS BROCHURE MAIL THIS COUPON TO ELKIN TOURS LTD 2200 Yonge Street Toronto Ontario MAS 7C6 NAME ADOBE SS CITYPROVINCE POSTAL CODE DESTINATION the House in the near future have argued that these price increase lications should be made ub ic at the time they are su mitted whether they are granted or not This has not been done becatlse the Board feels that the information might give competitors unfair advantages am hopeful that unanimous House order will direct the A18 to publish them as received VOCAL MINORITY In summary agree that the Canadian Labor Congress have legitimate views to express and important interests to defend am very concerned though that small vocal minority within the CLC appears to be seeking to build base from which they can dictate terms to the rest of the Canadian people by deman ding that certain decision making wers which are the responsi ility of Parliament be delegated to the labor Color 2050Lin STATE Portable Reduced Sale Price Only new inIine gun slotted mask black matrix picture tube gives you brighter picture Features include automatic fine tuning and new sensor circuitry which ends the need for adjusting colour when switching channels Rotary controls for colour tint brightness and contrast Keyed automatic gain control automatic degaussing and noise cancellation circuits are also included Walnut grained cabinet movement The government wants con tinuing and increased dialo with organized labor as wel as with business and other groups and individuals to find con sensus on the best economic licy for these difficult times urely this is the frame work that should be used for BARRIE AUCTIONEER ACCUSED of giving the public break It has been reported that Bryan Pacello Auctioneer for Auctioneers Jobbers of 49 Morrow Rd Unit 14 Barrie has been auctioning new furniture at ridiculously low prices This new furniture is guaranteed by the manufacturers and this is found to be so Further investigation of the Auction will be held Tuesday night at 700 pm when the sole starts Chargex is pending as well as Mostorchorge and reasonable instore financing adfia Shop Daily am to pm Sat am to pm MORE OUTSTANDING SAL 50 AY2682 everyomn views to be made The Barrie Examiner Saturday Oct 30 197621 known would ho that the CLC SHIPPED SPANISH BULLS BYPRODUCTS VALUABLE will use their eadership role to Christopher Columbus Byproducts of the ig such as work towards hey of volun brought the first cat internal organs load and tiesimilar to Spanish fighting bonedust are valued at about bullsto the New World in 1493 $10 THEATRE PASSE MURAILLE presents 1837 THE FARMERS REVOLT tary restraints concert with other segments of society so that the control program can be removed as soon as possible Theatre Posse Muroille Rick Solutin TUES NOV at 330 pm Georgian College Theatre Barrie Tickets $4 reserved $2 rush from Georgian Foundation Office l03 Dunlop St 728 46l3 Shop Now and Compare Our Savings Selec tion Quality Service Remember When You Need Appliances Furniture You Get More For Your Money At Bad Boy Come See 1YEAR FRE HOME SERVICE MDFFHT 30 Range with SELFCLEAN Oven Saves You Time Money Bad Boys volume purchasing power has come up with an outstanding low price on this deluxe electric range with big leature SelfClean oven Its the modern homemakers delight simply loaded with convenient worksaving features electric sell cleaning turns dirty ovens to clean ovens automatic allyi infinite heat switches give wide range of temperature settings timed appliance outlet automatic clock control plus plugout elements for easy cleaning Name Brand Solid State12 BlackWhite PortableIV Good viewing tor bed rooms dens or kitchens agraat gift idea thats yearround toy 100 Solid State picture quality and low sale price Shop Nowi Sale Price Only Delivered Sale Price OI CASH CARRY SHOP MONDAY AND SAVE Youll Find Every Department At All Our Stores Loaded With Outstanding MoneySaving Values Act Now While They Last NOBODY BEATS BAD BOY FOR QUALITY VALUE SELECTION AND SERVICE BARBIE