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an Aw 04 some Barrie Examiner Friday September 1976 Denim is uniform for kids today but dates back to middle ages By ROSEANNE MCCABE Denim is the uniform of kids today judging from the back toschool sales Its that time of year again and kids are buying clothes for backdoschool Denim is still here Kids are paying an average of $20 for those prowashed deniins sure sign that Levi Strauss and Co will top the $1 billion mark for blue jeans sales again this year Albert Siemons manager of Jack Fraser stores in the Bayfield Mall says in one weekend more than 350 jeans were sold Its overwhelming said Says Dor Corey manager of Thriftys in the Georgian Mall You just cant keep too many of them Sears in the mall is selling lot of knit coordiiuites but denim fashion is definitely in first place says spokesman for the ladies wear its serviceable You cant beat it she said its obvious There are denim skirts vests jackets giiurhos overalls coveralls and shirts in school supplies there are denim binders sclioolbags pencil cases just to mention few And the crate goes on Their is denim wallpaper and hip gage You can lll not nail polish iliicli looks like Itttitlt cigarettes and denim covered edition at the bible Denim has No things going for it its durable and mm fortable Thats ii to the cam is like iiiaterinl hasnt really faded took place in the 405 and 503 when mothers who were sick of torn grey flannels sacrificed looks for durability But denim took on different character in the 505 when television portrayed the rebel in jeans the unwed mother in jeans and the runaway kid They were tough pants for toughkids When the beatniks donned black sweaters with their tight jeans in the 505 the all AmericarrCanadian types dis carded theirs Psychiatrist Jean Rosem baum said in Todays Health that jeans have again become the common denominator after shaking the rebel image After the beatniks protesters of the 605 adopted the jean uniform with bit of change flared pants and definitely pat ches But thats in the past Everyone from Margaret Trudeau to students school students has pair And everyone from grand Denim was first made in mid dle ages in textile centre alled serge de Nimcs The name was later shortened to de Niines and then to denim The name jeans came about later Denim was ussoeiatted with the Genocse sailors and the name genes were adopted When the Bavarian immigrant named Levi Strauss brought over his brindle of tent canvas to San lrniiiisco in 1850 gold miners tuiid cents for their tough pimtfil and christened them jeans During World War it women began wearing jeans as they took over the labor force Levi and Wrangler jeans were popular then and they are the most popular brands now ac eoniing to Mr Corey But the real upsurge in jeans $415 new they sell at $20 Levi Strauss made $100 million in 1964 and six times that by 1973 Last year they cleared $1 billion Jeans are becoming more stylish with decor on the seams and pockets Bil tops snap on pouches zippers reversible jeans with contrasting panels are new this year These addons are popular in big cities but kids are still buy ing the standard jean in Barrie according to Mr Corey Mavis berding ladies and childrens wear supervisor at KMart says jeans sell because they are versatile When parent has two children to outfit they buy clothes that will match easily she said Teachers are more relaxed about jean popularity in classes too another sign that the rebel image is no longer intact Spokesmcn for three high schools were indifferent about whether students wear them or parent to grandchild wears not them Hyde principal of Deniiii manufacturers are lilzistVIew Secondary says there capitilizing on their most re cent band of young people The retail price in 196 for standard pair of jeans was is no extrciiic dress disturbing learning atmosphere Jeans are just fad he said and its notliiiitlniorcthziiithat John Sisson models pair of denim overalls and licckcd gingham shirt two popular items selling fast to CONSIGNMENT AUCTION SALE Saturday Sept 76 high school students prepar ing for school this fall Ex aminer Photo 20 Maple Ave VAllEYS WAREHOUSE Across From Gray Couch Bus Depot PM SHARP DO YOU HAVE ARTICLES YOU WAN TO SELL Denim schoolbags plaid flannel tops and corduroy jumpers with flounces and bib front are favorites for PEOPLE AND PLACES younger backtoschoolcrs such as five year old Tracy Jones left and her Sister sopfa CLIZLI Tammy it They modelled tlicsc KMart fashions 15x arnincr Photo Call evenings 726505 GRAIG ADAIR AUCTIONEER lot of youngsters will war brush denim jeans and shirts when they rim for ID school bus each day as shown here by fivewni old humor Danny McArthur He also think lelt oi Mtlitltltlliiilitlttlh wczirsiin ll bell another Scars iii the ieorgiiin Mall dciiiiii Honchoi IILIIII outlits popular lltltt StIIIllt at models knit skirt villld are popiilun mr to xtlltiiil II Marl tllxuiiiiiieriliotoi sweater outfit WIlllt lclly Hitl lIX£tltlHill lholoi Norman Bannermuri lhc wcd ding will take place Sept 25 at pm at St Georges Anglican Church 86 Birthday Celebration 6t sNAK MK Open house is planned St ynynomspngw DFOW SI PAULS Mr and Mrs Ed Marquis will hold an open RVH meeting of the Royal Vic toria Hospital Auxiliary will be held Sept at 13o in the aux iliary room on the eighth floor of the hospital BELLY DANCING exercise Mr and Mrs John IUt$lft have returned from their sum mer work at Hudson Hope 37 bellydanccr house to help celebrate the 40th Mrs Forster will attend course be held Sgpt 231 wedding anniversary of Mr teachers college in Toronto pm at the Bayvcwldmc and Mrs Lloyd Martin and John will continue his Plaza The 12 week course will The art will be held Sun bc taught by Judith Beierl For studies in preparation for the day Sept from to pm United Church ministry information 08 7267147 and t0 pm at 257 Yongo st ART EXHIBIT St pauls The Shhdymve Acres Palette Congratulations to Mrs FIRST PRIZE NUMBER CIUI WIII their third an Karen Stove on winning first PHVE nual art exhibit of painting and prize for her apple dolls and VI sketchingSept 23 from 239 to7 black and white Sketch at the 35 71 io til it ii pm at the Hub Coffee Will be Barrie Fair 576 My mo servu 5L Phurs Anglican ChurCh At the Barrie IUlicatc BIIWHDAY was the scene or the Aug 23 Bridge Club Friday Plug 27 5832 Ward eh celebrated his Wdeing 0f Patric Wright Elaine Evans and Fred lesjar SECOND PRIZE NUMBER 915 brthqay last Sunday 85 A110 seamim RCV WEIICILLC diiis were first in northsouth 60 my 5100 000 the nIyIlVlltg charter member presided and Brenda Wilson play Midge Stubmngs and OfthKlwamifIhbhf Bum wassoloist Helen Howe were second and DEAF Mr5 391mm I5 member or Jean Burke and Mary Wood bimol 576 Huil Death and dying IS the sub the Gift of Love choral Stock mini ject Or semmar oct EIOUP In eastwest play Ella Swain 5832 llhl Gwrgian college Theatm Dr The serVice at Sl PM and Mart Flcwclliiig Were THIRD PRIZE NUMBER Elizabeth Kulilerltoss Will Anglican on Aug 29 took the first Gladys 0m and 1910mm 000 comm Ih SEmma Dr form of an oldfashioned hymn Erskim second and Vivien 315 5t 3100 Kubler Ross is an international Sing Bud Malendinc led and Menczcs and David Kaye 351 consultant psychiatrist and Brenda Wilson played the third lemumr She author two organ in the absence of Mrs In the Charity game Aug 30 8137 5j5 576 ll $00le Péfigdngigicmgdf Th0th FIIZSImmOhS because overall winners were Dr 5832 PHIi lt ll ea OIIIIICSS $5 aid Dr Bailc Growth For information and Mrs puu Slunden and Burke and Muryy Founr Pfilfi uuuggfi regISIrauon0s can 728195I Children enjoyeda week at MVS Woodstock second Bill Purvis Iml ll $100000 Simcoe 0uty Museum Stundens home at MUIdlCW and IaveLewisthird and Jean Il havmgthclnmnual pluneerday fly hear Gravehhursb lust and Fraiikliowvs fourth Sept 19 from to pm at the week 576 museum There will be dem Mrs Wm Eurbes 0f Lenny 5832 NW onstmlions butler Chumhgi was dinner guest of Mrs John filed chickzii canhe di Pihgi 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