Its no aecret that advertising comes later It good dcoijoi criticism Islt juStIcd To nd out Laird OBrien interviewed Professor Pooleiiom the School of Business Queens University Professor Poole answered questions about udvcr thing and how It aliecta prices compotltlon economic waste and haying habits HIS objective comments are Ivorth readingl MMMIIMHIMDWnWHMM WWMWMINIMq pmkmnrlqlllkWoAM WMaMmaudrm HIM Muhamm MumIdleran MmdnbndmhhvwrtI mummum rowmm Quotient What In tho ruler qttidmu oi amusingon economic grounds HOEPOOHIWCMMMIILIMMM timbtoohroudIMortmomtmudpaoplowM munwormtlttommm orlmtod monk wont manhuntMina Althmrxhuthnadtaneoonomybamtamof mountho prtnumtorpriroandhothooalona madmhhothlnkwlmhutmlultudvus thinlbylookhrlrpodultyatlurolrluaoonrpeth Mummimtadm QIIcstlonI What do the critics ray about ltI railing PROF POOLE From an mrmnlu point oi vi lhmmuverllctttldml Advatlslnglrnnttilri Mmmlhnhummtttmtumu rtnmtalormoomprnluondmakultm NMHIWMIIHIMW Question Your tint point was economlr 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mourntiy rather mil factorthat uten minor how product la Ioid Itr telling tool lih raiuruan rtoro IiIIpiayI packages the type oirtoto ltr acid In and Io forth Now or tome productslike canola detartcntl and cormctlcradvutlsln maybe hlgputoitho ullinp mt For OlhbIIECI rods othoo hrmlturo rhip buildingadvan II mail part If you IIthIId walkoutIII altar rciibuv factory would ploon largvr roll But you probaon nouId 01th IA Ion th Illnlranltr Qucrtlun Some people ray that no Itop all advrrtirlnp prim VIII go down How about it iROi POOLE People can look It television or Ilstrn to the radio and ray 0h lauly Mryd mp all III IrIIIrrIIIIM muitlpay 1m Put It doesnt mark that way Al laid herons Idvcrc tiring Ir only on tutor in what II culled the markoh irrg mix it you eltrnirutr ndrtrtlrlnl Isnt It tolled thrtamuirchnuwllihaw to add BWII niunren or bulidhlxxultnndlapilylor dndwmootherwnyrtooom pom Probably thr arw mrthodr wouldnt attoctivo and thoy ht ootlly Yon brow whenyouhrulr downthooott toruchitemooid advertth Ir ruin my ouva my to sell prom Question What do you think the Idea tIIIt advertising rhouid ho controlled or middle In Douro my moo POOLE Remember thrt woro talking about basically hos oompctltivo economy it donrtruat hurloeaapoopia tout thetrnntngtooh hathoorythoychooaowithhnthallmiuotthotaw titeandanthmahormpotittnoocoomy any longer gt And why single out advutlrhui Why not coa trol thonumbcr oinlumar ampany unhavni Orthartzooitho air oohdlllonlnlnnitotn ton Thou on rolling mt too taint ltwolntrtrm tnthuruofadvatiriag Irthanotttteptotcli aomprrryhawmuchmotrch it can dot 0r thrt It mutt matron workmen with buildorm fair llar of thought can lead to lot oi whim Iiooowr not own the Inert ardent III Idmtiainx and hos market will magma than and that nothing out be WWI Although we rely mainly on competition to rennin advanta tng point while policy mayhc actuary to control tr thomortdamtrhwfustuhdmhm moithamomyihopmioodhnml morph Question Int about the ugmt that I6 talking makes peoplo hny thtou they dtnt med PROF POOLE Iiow would you MM tho In mdlYoIrouI ray that allpoopitmltymdhl hulc diet clothing and rheltor Advatln docul Id mph bw Homor loader and broador tho wdmhltm pooplr to ward And cum mph to an you look at tho dam on Idvrrtlrlng Irprndltum you will had that natu tom at Irving In hdu promoted throwndimi tnrlroodr lambunruly um ammo And mmberrorncthinpmilad IhoMrrL Mb Ilonrwerorpenronrdvutlrhrghtnpoophnilltholl MIIobuyltJthurtIaanthocthuhndJI Igmtluoooarbouuutthilcdthamdoithoday Adwrtlahrp cant reach Into romehodfl pecki anduirothomonothunmtyopanpavtdu Imofthabaudlmimtmmhm orientodmonryhrnabmtlnmhum ywhavotoulyoaooarumtomhthutxht dodaionyoudmtmthuntoirpudthdrm monoyyoudonr hawandlmdonlm Ihoomtrhtooooonry Qnutlonr What do you expect mm mm tiring tn the you ahead PROF POOLBIlhopothat tho tndurttyhyitf unwoedontnnyndwthtuthlthdmpttnu Inlrludlnhlhoyrowortluonthhhyaadhm itrmttyloodbntthmmttmmohdm Andihopcthatadvmirhuaobumdtoran Wannaprom 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