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Their Classroom Stare lt In Midsl or Christmas Rush by Westii Parr Exnminer Sill Reporter The hard driving business up proachusuaily learned when the owner of company finds that his proliLs dont equal his losses is being taught in marketing and bushes organization class at Eastview Secondary School The Gnadc 11 students formed company called Eastvlew En terprises lnc earlier this year Yesterday they op their store in class that is set side ior marketing studies The retail outlet is as big as some Duniop Street stores and car rics stock you rnlght expect to find in any variety gift shop An inventory at 2200 units alucd at $8000 is set up in $5 000 square feet of space The ilcms on sale are altered at prices equivalent to those ol lered in any ol the Barrie stores The market for Enstvlew Enterprises consists of the 800 students in the schooliand as many at their parents and friends as can be talked into shopping at the school The stock consists of gifts that students may want to buy gilt wrapping decorations games plastic models and 1200 pairs oi nylo Last month as part of marketing class the students carried out consumer rc scarch survey They asked the students what they intended to buy in the way at gifts for Christmas Once we knew what they wanted We placed an order with our supplier and now you sceiho stuff on the shelves said Dave Blevins president at the student operation The man behind the idea of setting up company and guid ing the students through the in corporating is salesman at heart Russel Stuparyk bus lncssman with 24 years cxpcre ience selling cars on Torontos Golden Mile is president pi Modern Motors Toronto Ltd and plvsident of leasing com panythat has inlerests in real estate THINKS BUSINESS Mr Stuparyk thinks business ills enthusiasm is part ol the course The course given the Grade 11 students follows the outline iaiddown by the depart ment ol education Mr Stu paryk concentrates on making the content ol the course as realistic as possible Thus the store Dont misundersland this on oration said Mr Stuparyk ii the students dont run it the ONE OFITiiE several counl Set up in their marketing ers to the 800 youths attend crs in the store Eastview Sec class Owned and operated ing the school Examiner ondary School students have by the students the store tab Photo thing closes tomorrow The 18 mcmbcrs oi the board oi direct tors are all studans Some who npplicd for jobs with the com pany hnvc quietly bccn askcd to step down because they werent doing their job well cnough and someone also wanted it The students kccp all tho ncv cords It profit and loss state ment is produced at the and of each day The company has to meet the same expenses downtown store would have to pay cht at 85 cents per square foot is paid to the school board The tax dilierenlial between school property and retail store is al so pald out The same applies to insurance No salaries are paid but Mr Stupnryk said he hopes to be able to olicr salaries once the Christmas sales are totatlcd uli Lou Shaw representative of the supplier is brought into the marketing course as resource person when the stock arrives he shows the studcnts how to check oft thol items aa they are unpacked makes sure they chcck to sea the stock is not damaged and then helps them sot up system through which they will process the invoice Mr Shaw merchandiser by training works with the students while they price and label the stock Displaying items to thcir unnvrnovnrnr insanncri Crackdown On Fraudulent Claims Is Paying Off The steppedup campaign gainst bogus unemployment in surance claims has been paying oil The federal uhcmploymcnt insurance commission said yes lerday that liouer fraudulent claims are going undetected in Barrie UiC public rela tions spokesman Noel Stockton said that thescgains are being made by concentrating on im proving existing controls and new methods oi investigation Fawer interviewsare being conducted outside the U10 ol fices across the area he said fwhich enables us to keep tabs on claimants We also question them directly about who they have seen about finding work Some claimants seem to look Impaired Driving Costs $103 Fine Bruce Ford King 27 of in nisiil Township pleaded guilty to charge oi impaired driving yesterday in provincial court After high speed chase Ford King was apprehended at his home Judge Gordon Foster lined the man 5103 This was the first time Ford King had had trouble with the law for CHRISTMAS GIFTS Vlsn CHINA sHori opp Woolvvorthrl Collier 7182395 upon the UlC as pension plan said Mr Stockton Others think that as long as they have paid premiums they should collect benefits whenever they test like it The requirements oi the act must be met before benefits can be paid said Mr Stockton just like any other iorm of in surance One of the requirements of the Act is that the claimant must actively seek employment while receiving benefits in interviews claimants are asked who they have been tovsee to find work The strict attitude is only nec essary with small numbcr of fraudulent claimants and in many cases awarning letter is all thats needed said Mr Stockton penalty in the form oi stop page of up to six wceks benefits 18 Dunlop St can be imposed for fraud This cannot be repaid in cash but must come out of benefits Over payments can be repaid in cash The campaign against traud wasbegunin February by chiei commissioner Dcsiioches From April to June total of 47532 investigations were conducted into claims resulting in discovery of $113903 across Canada Forthe same period in 1967 total of $357484was detected This is 158 per cent increase itlr Stockton said yesterday that several cases are under in vestigation at present by the Barrie area office More recourse to the courts is being used to stop traud Fines imposed on dishonest claimants rose sharply in the past year In June 196a live prison terms without option of line wereinr posed lor abuses by claimants and other delicious HOME cbokao FullCourse Meals on Special IBusinessmens Luncheons and Sunday Dinners INORMANDY caasrauaanr mail best advantage was done undcr his supervision ton Mr Show said this is the first time he has seen it full scale store run by high students Eastview principal Robert Mit chell said he is watching the course closely This is another one of the innovations we have at Eastvicw We may iind that some changes have to be made we may find that the Size and scope of the store is not in cv cryones be interest he said However at the moment lm very pleased with the whole thing The students seem to be getting lot out oi it and it theyre learning than we are doing our in The studentsdo icarn what business is all about Sue Gill christ manages the daytoday cash operations as well as any clerk in downtown store When the idea ot company was first brought up in the class Sun was not every Excited ahotlt it said Mr Stuparyk Now that she has become involvcdin the project she has diileront attitude to wards hcr marketing course Mr Mitchell sees the class pro ject as Eastviews way of im plcmcniing one at the recom mendatiuns in the HaltDennis report By involving students in real life situations such as this we take them out at cello phane bag they are usually can iined to What the students in that ciasslearn today they will be using the moment they start working The company is only three months old and as Mr Stuparyk said it will take at least year before we know it it really is teaching aid Meanwhile its business as us ual in the company store CITY NEWS THE manna EXAMINER FRIDAY DICEHER 1K Describes Changing Rule 0i Salesmen In Marketplace Salesmen today require in finiteiy greater amount of knowledge about what they sell than in earlier years client service executive told Barri notariaar yesterday The executive Einar Was terlund was the guest speaker on Peddlers Day special meeting when Rotary Club members bring salesmen as guests The salesman today Mr Westeriund said requires full knowledge or his prode its nwlicaiion and the needs of the consumerr Topic of Mr Vcsterlunds ad dress was The New Face oi Selling There was time when it was possible tor man to sell product hekncw air soluter nothing about he said All he needed was the gilt of the gab Today the salmon is val uable source of market infor mation inrhis close relationship with the consumer he picks up inlormation from one and pass es it to another He becomes compendium oi ideas Mr Vcstcrlcnd was born and educated in the United SlfltLSl tie graduatcd lrom Yale Univer sity in 1962 lie has nctcd in various phases of broadcasting including an assignment as pro ducer at the Voice oi Amer ico radio program from Wash ington DC He began his career as pro motionspccialht with General Electric Broadcasting Company in New York and doublcdgon freelance writing asslgnmean He has won numerous awards in promotional and advertising courses He was an instructor with Hyerson Polytechnicai institute business extension division where he worked in tho sales course area He wrote text which is now used in thls pro gram ln 1967 he formed Probe Training and Development Ltd oi Toronto and organization specialising in manpower train in and development programs grams HES OUR NEW The new mayorrlohnKeck in Barrie is Andrew Pawll is yearold student at Maple Grove Public School is in grade right Andrew at Oakley Pull Square will be meeting with Mayor liratley Ii City all this evening He will be sworn in Monday night in council chambers It willbe Andrews duty as mayor to company Mr Bent icy Is he periorrnr bid civic duties Val llmcker principal at Maple Grove reported that An clnrlldniea in lhe school elec ilnn the son MI and Mrs burnt Powcr ol Olin icy Park Square Larry it Mills 20 of Base Borden pleaded guilty to com mon assault after the original charge oi assault occusioning bodily harm was changed in Provincial Court yesterday Mills cs girl friend said she received bruises on her neck and knife nick on her throat last Auws it when Mills came to her home Thr girl friend testified that she broke all their relationship STUDENT MAYOR drcn wna outsorcr fire other Shatto Honorary Carnival During his stay in Barrie lion orary Winter Carnival Chairman Dick Shatto will face lull round of events presentations and appearances The former Toronto Argonaut loothall star will ride in the Winter Carnival Parade in an open car present at least dozen oi the more than 100 iro phiea to be won on the weekend and will appear during the ar ena show He will also participate with Mayor Ecnilcy and the Carnival Queen in celebrity snowmobile race Carnival committee chairman John McCunnsaid tody that Mayor Bentley originally con tacted Shatto Ind asked him to come to Barrie for Carnival week Shatto may also appear as lincsman during the Flying Faih crs Barrie Oldtllncrs hockey garnc which wlll kick all the weeks icstivitiesr Former Flye or coach Hap Emms may coach the Oldtlmers and Barrie native and former NHL referee lied Storey has been approached to rcfcrce Shalto pinycll in the Argonauts backfield from 1953 until his rc tirement in the Fall at 1965 Dur ing his time with the team he won the Jcif Russell Memorial Trouhy us Most Valuable Flay ar twice was twice runnerup as Canadas Most Outstanding Play Admits He Assaulted Foirner GirlFriend Duvringi Argument asked him for cigarette Three weeks after this incident Ang ust Mills came to his exgirl iriends home in an attempt to make up She said in court that she told Mills she was going with another boy and wanted Mills to leave Judge Gordon Foster request ed pro sentence report and adjourned the case untilDec ember 19 alter Mills kicked her when she Testimonial To Indian Part Of NoeliCdmdrddérie singular testimonial will be spoken and sung nt Penctnng uishcne Saturday night during Noel Camnradoric to the mom ory of beloved Christian in dinn who lived in Huronin dur ng théllth century The Frenchand English in terpretations at Canadas first Christmas carol the Huron Jes ousAhatonhia Jesus is Born willbe dedicated to Joseph Chi hwatcnha model convert and friend of the Jesuit missionaries The song will berendcrcd by Penetanguishcne Secondary School coedsextet beiore an audience representing Canadas there lounding cultures Indian French and Englishduring Club Camaradcriea Christmas festi val at Holy Cross School Narration will he by silk dent Mary Lou Gignac the his tory or the carol attributed to St Jean dc Erebcui and the remarkable devotion to Chris tianity by Chihwatenha in the three years between his conversion and murder at Ossossane near Danlts Bay Joseph Cbihwatenhn was wedded to Mary by Drebeuf in the first Christian marriage between two The ice age Ieayéthf Private Stock the great 29whisky whisky can be kept in the fridgeL And none of that rich rye taste will disappear ml So now you dont have to water down your whisky just to get it C001 You can keep Private StOck inthefridgcl The ice age leaveth llurons ohscrved the First re treat at Shinto Marie among the Ilurons 16391649 now un der reconstruction near todays Midland and was commended in these words hyanchorWJer oritélfalcmant the Superior of the mission He has not only intaliigencc eloquence integrity and rcputa tion but also aknowledgc of our hclicls and love for them in an eminent dcgrco We are beginning to rcgardhim as an apostle But Joseph never enjoyed JcsA ous Ahatonhia ho was slain on August 1640 the Huron chiefs blamed lruquois raiders lfrom todays northern New York state but historians speculate that let lowtribesmen may have resent ed his association with the French priests it was in the succeeding Year that the famed carol is believed to have been penned by Breheufi one at eight French Jesuits mar tyrcd in the Huron and iroquois missions These are the first saints canonizcd by the Roman CatholicCliurch for deeds in North America five died in iiuronia and three near modern Auriesvillc NY patrimonyacres anmmmmr gmmma mwc Starting at pm this Satur day Dec 14 at Holy Cross School Club Cnmaraderic dud icated to the enioyment of tri culturalism will present for the Whig 7a twohpurgprpyam oi Huronia lore lndian French and English Children in the Beausolcil sand on theChristianA1sland Reserve will dance and sing in the Djib vway tradition oilpaintings by nationally known Arthur Shill ing of the Rama Reserve near Orillia will be Exhibited an Ojibwny legend of the creolinn will be related by Miss Grace Crooks chief librarian oi the Drillia Public Library and res ldcnts oi Penetanguishene Mid land Elmvnle Lalnntainc Per kinsiicld and Highland Point will entertain withinstpnnental mu sic songs and comedy in French and English Masters ot ceremonies will be Madeline Chariebois oi Laion taine and Gary Laurin of Pene languishene Producers are Bob crt Robitaille ol Laiontaine and Miss Gignac Penetanguishene bilingual student who is an in terpreterhostess on weekends and holidays at SainteMarie Chief DICK SilATlD er and was named nilCnnadian five timcs and allEastcrn eight times He still holds the Canadian Football LcagLe record ior most touchdowns and most passes caught as wall as 16 individual Argonaut records lie is now involvcd in broad cast sales managenwnl with CFRB radio in Toronto ltc maintains his interest in cIIJrIIA able organizations such as the Canadian Save the Children Fund DEATHS By Tim CANADMN PRESS Copenhagen Dr Eigil Nitl sell Danish paleontologist credited with utahiishingtle existcnce oi the longsodght zool logic nk betwccn fish and amphibians Cleveland Senator Bartlett 64 formcrminer and newspaper mportcr who sat In Congress between 1945 and 1938 as territorial delegate from Alas kn and then became one of its Denmaatic senators alter Con gress approved Alaska state hood Vancouver ltufe Gibbs 86 philanthropis who built up $13000th fishing tackle business and then gave away most of his fortune to the sick and underpri vileged Norwich England Iouis Marches 70 iounder olvthe inlt lcrnotlonal Round Table rnovci meat an organization of young business and prolessionaimen doing service and civic work in their own communities New YorkTallulah all head 65 the gravelvoiced southern belle who became stage star and movie siren Mon to Saturday mm to 10 pm Sunddy ll mm to pm Pluzo Drugs Barrie Plaza moan rooms ADAMS alarlttzlrs moron