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wimmno MEMBERS OF The Barrie Examiner display advertising one or ran busiest gun in The Examiner is ileen Can Sell lllmoiit Ilithliingv department Seated left to right rRon Weller Derwood sindtgomery switchboard op erator ielt lleena services ilihrough glassilied dds Without advertising news paper operation would be great lycurtaiied because advertising helps to pay the bills and pro vide most of the revenue with out which newspaper could not operate For the reader advertising provides shopping guide The housewife compares meat prio er at local supermarkets and spots specials which she would not know about Through the classified adver tiring in the newspaper you can buy or sell almost anything from camping equipment to hit tens and bed springs tilbulbs it newspaper carries two kinds oi advertising display which includes pictures and some prose and classified which lsfmade up entirely otwords SUPERVISOR Mrs Freda Shinner is super visor at this department for He EamieExarniner She is assistedby two girls who take ads directly from cut tnitiers Each invoice is made out in triplicateewifli the first copy Eo ing to the customer the second to the composing room whine it is set in type and the third in filed When the ad has expired the testis tabulated and an invoice sent to tile customer When the bill ispaidrthe invoice goes in the permanent file Itia advertiser is responsible for che the copy and word ing of his advertisement when it runs for the first time for oi responsibility The Examiner has only one day REPRINTS This means that it an ad cli lo runrtourdayssp pears incorrectly aii our times the Examiner is required to reprint the corrected version free of charge only once If an ad is paid for within one week of its rial appearance the customer is given discount When the adis takena can ceilation form is made but so tlist the timenfthe ad uplr room where they in or throw away the ad This form also helps to locate the invoice which lrainy be in the unpaid or paid REFUNDS Itihe classified advertising de partment keeps refund book This is necessary in case customer who has paid in ad Vance tor an ad which is to run for several days decides to can cei the ad for any reason He mayhave received results with the ad sooner than he expected Rates for classified advertis ing depend partly on the papers circulation Advertising is classified under such headings as coming events such as rummage sales or cuc 1ire parties real estate rental oihomes or appliances sum mer with cottages for rent sale or places to spend the vacation articles for sale farmers mari ket automotive business serlt vice put in by people who are performing service such as the plumber personals is any one going to Florida lost and found help wanted legal not iceszstendera auction sales and public notices Nicholson aiid iom lGarner assistant manager standing on at premium during the last paced production hours of the newspaper Leit at the telephone is Freda Shinner supervisor of the classified advertising department ten to rigth Ron nun Wayne Peachmau Sinn Tremblsy and Harry Wilson advertising manager Praises Paper cumms am WWmmma rum cause through advertising you see world oi entertainment world of lesbian world oi values world of events world of timely interest NECEGSAHY FUNCHON Advertishm so necessary too with merchandising efforts ltvgives you in common sense way the latest and new estontbemsrketslttelis you where to buy and buy pro perty It helps you to save Mlllnullltlml on On Anniversary aaruun avaNs MPP Storm Centre It is with great pleasure that have the opportunity to con gratulate the Barrie Examiner on their tooth anniversary and wish their continued success in the future The many years oi experi ence have had as business man municipal politician and now your member has made me realize the value oi keeping the people informed presenting the facts and good advertising May your paper continue to be of good service and enjoy ment in the readers oi Barrie and district ROYALVISITS Barrio has had three Royal visits in the history oi the town The first was made by Albert Edward Prince oiWolcs late er King Edward ViiinSepterru gt her 60 Duke and Duchess oi Cornwall and York later King George and Queen Mary oh October it i901 and finally the Prince oi Wales later King Eds ward VIII and the Duke of Windsor on October 17 1919 Congratulations To Th srrte Examiner On Their 100th ANNIVERSARY SONS ND is Yeasts or SERVICE DEAD srocii REMOVED WANTED Dead or Crippled Horses 81 Cattle We Pay The Highest Price ARGYLE ONT ZENITH 34800 DIRECTLLINE No Toll Charge Collector Licence 302C ro BE Exiicr Zi is ourrbuéiness offered for sale III through the selling force to the world than newspaper There is no greater advertising columns of the daily tiie newspaper which servos vertlstng expendituru incurred ny national advertisers is en trusted to the daily newspaper ol Canada to do the required selling too All advertising is good but newspaper advertising is best it has been proven liens and again SUCCBKSFUL RETAIL Wherever you find success iul retailer you find success ful advertiser thts laan lncr capable fact Because of the na ture of the retailing business no man can be sumsslul retailer unless he is also sun ecssful advertiser Boiled down to its essence your community merchant is op eraing business oi buying for resalest profit Based on thorough knowledge oi the needs and wants oi the clientele that he wishes to serve he must pun right merchandise in therlght quantities at the right price and the right time By obtaining favorable loca tion he is in position to dis play his merirhandise to the passing traffic Uniortunately traffic alone will not create ral es for most oi this traffic is possersby and not prospects This is where newspaper adver tising comes Into the picture WELL PLANNEDi The wellpisnned advertising is designed to attract pros pects and prospects ohangel from day today roam young chase stock that includes the Your Barrie Examiner adver tiring counsellor is no longer Just an order taker but mer chandising consultant prepared to give thevinercbant his full measure of remit from mrrcct Idvertislngnin this era oi scien tific advertising Bumlner ad vertising staft possesses com plete knowledge of national trends in business the trend of business in the Barrie area and tries to attain working kno ledge oi every type of retailing 74 COLLIER ST YARDS crampsRics VSOLD To BARRIE Rasiomrs YEARS =14 mm 11003YR5 bfIVINEAGE This Is not only lot of drop gt standing testimonial tethefaith people of Barrie and district our reputationi We wouldalso like to give credli to The Barrie its place ryniaterial rid confidence the aterials andL ON THEIR IOOTH Anniversary AMERICAN HOTEL IBarrea Oldest he Imago merchant siiord the time or money or air It is in the but Wests per to acquire this Hammer Mn Your advertisiig counsellor must be prepared to lay out vertising that will bring W1 hie results to the merchant and act as go between for the merchant and composing moon location size of store type at sales stafi competition and number of years In business are all factors which change tba advertising budget hut nonaf of these can move merchandise unless poople enter the sioreZ thereiore advertising must ba absolute salesmanship in print Consistently telling the story of merchandise to the most peo1 pie at the least cost is the wax to successful retailing 1h Ex aminer with the many services available is the key to all run crsslui retailing 7282646 aiii FLEMINQ trier who in ur 14 years of Success has contributed greatly by its présentafio of our advertisements