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AUTOMOBILES TOUCH EVERY PHASE 0F CANADIAN LIFE Automotive Dealer Is Known To Members Of Community One oi the busiest and prob ably best known retailers in any community or neighborhood at big city is the franchised nutomublle dealer Even those townspeople who dont own cars probably know him or at least have heard of him For the average dealer spends almost as much time in community affairs as he does behind the dcsk at his oilicc recent survey shows that 57 per cent of the nations 34 800 auto dealers are members ol the boards at directors of various schools churches and charitable organizations in their towns And when local charity drive is being organized for the Community Chant the Red Cross March of Dimes or oth or activity one of the frat places the organizers go for help is the auto dealer un less he is already there an one of the organizers which is frequently the case More than eight out of ten auto dealers participate regularly in such programs Perhaps the best known and one of the most significant contributions is the donation at new cars for use in high school driver training programs in their communities Throughout the country 6711 cars were provided on tree loan basis to high schools last year These permitted teachers to give lessons in modern sale vehicles Another 5535 cars were sold to the high schools that preferred to purchase the vehicles outright Not surprisingly men with such strong trait oi civic called upon to serve in public oftice The list of posts which they have filled runs wide gamut lrorn councilman and city commissioner to mayor on the local level school trustee to president ol the school board at least one has been member at the Presidents Cabinet some have been or are members of Congress or their states legislature and number of auto dealers are judges and sheriffs too level the auto dealer is an important actor in his cam munitya economic level The average car dealer has 18 em ployees on his payroll which is close to $90000 year in addition he spends on the av erage 91300 year in adver tising in the local newspapers radio and television stations Add to that the amount local real estate taxes he pays and the local purchases at beating iuel cleaning service and other expenditures and the auto dealer turns out to be not only one ot the busiest and well known but also one of the most essential business men In any community The franchised new car deal er spenda more at his money to protect his customers ln vestment than any other mer chant with whom the public does business This includes em ployees rectorytrained at deal er expense the latest in tools and equipment and sales iaciiities The dealer also has big investment in plant and invene viory more so today than at any time in automotive history Even on strictly business service phistlcated and strong stock pile is essential to satist the varying needs in addition the auto busi ness is highly competitive To survive good value and good service have to be his watch words Considering his invest ment the percentage of profit Is small the National Automo bile Dealers Association says that the average dealer profit is about 11 per cent of sales HONOR CANADIAN ATLANTIC CITY NJ CF Dr Wilbur Rounding Franks Toronto developer at the anti blackout flying suit was hon orcd here Wednesday night for his studies on the eilects of ac coloration and altitude on hu man beings durlng flight The Eric Litjencrantz award and $500 honorarium were pre sented to Dr Franks by Adr mirai James Lee Holland pres ldent of the Aerospace Medical Association Try An Examiner Want Ad PHONE PA 824 ENQUIRE NOW as to the advantages mime your new CAR BARRIE DRIVEACAR 102 Dunlap PA 66474 ll MRI ZXAMINEB TUESDAY APRIL 11 it Depends On it the auto industry had its way most Americans would buy new car every two ymrs But it motorists listened to the conservative little old lady they would buy new car only once in every ten years Strangely enough both points at view are right depending on the owner This makes for liver debate every time the subtect ol When should you trade in your cart comes up There is small proportion of the carbuying public that could or should buy new car every year This includes those who want to have the newest and can aiiord It and those who put on very heavy mile age la the 2500030000 mile range The economics oi car buying and operation are such how ever that newcarevery year program is the most ex pensive way of doing things Modern cars are sturdy and built to that and barring til aster should run reasonably well or 100000 miles about ten years at the rate most Americans use them During the that year there are no repair costs to speak Buy Nowl THAN DURIN Trade Every Two or Ten The Owner of list routine maintenance But in the second year accord ing to several studies repair costs begin steady climb that can reach as moot as onethird the original cost the car in six ears Meanwhie depreciation has set in The resale value of car begins dropping the minute you drive it out ot show room which has led one ob server to eomrneut that everybody drives used car By the end of the tint year depreciation has cut 25 per cent rpm the value at car and at the end of the second year it is worth to per cent less than you paid for it After that depreciation takes smaller and smaller bite under to per cent Usually then it is between the second and third years that depreciation has begun to level of and repair costs have started to climb Here is the point at which you should trade in your ear the experts say to get the best possible break financially What is happening more and more these days is that the older nor is used to put the family in the twocar class TODAY The high degree oi reliabil ity of the modern motor car depends on the practical ly perfect performance of the 18000 items making up the vehicle Photo shows parts analysis at Ford engineering department there never was Yes at big demonstrator clearance sale is in full swing being offered during this eventl Its 62 FORD GALAXIE Thunderbird Styling Thunderbird power and quality that sets new industry standard Galaxie now gives you every essential feature of far costlier luxury cars Silent as secret swift as rumor the Galexie look will endure as long as elegance is in fashionl 52 rota FAlRtANE DEMONSTRATOR CLEARANCE PRICE better time to buy Ford BAY CITYS BIG 62 DEMOSTRAOR CLEARANCE Read on see for yourself the outstanding values pointless to pay more than Bay City prices tape measure will tell you that the Fairlane compares most favorably with the big luxury cars The big pleasure comes when you step through the wide doorways to one of Fairlanes seatsl What surprise Generous room for you and five others Carrying on the Ford tradition of built for people comfortl Buy Nowl DEMONSTRATOR CLEARANCE PRICE consciousness frequently are Customers tastes are more so New Low Prices High 0quin 62 rono FALCON No other compact measures Up to Falconl Fal con goes up to 35 miles on gallon of regular gas Falcon goes up to 4000 miles between oil changes Falcon has full 6adult seating room Falcon has big 23 cu ft trunkl Falcons lively 85 hp six has the ZIP you want for Canadian roadsl You cant beat the car you cant beat the deall Buy Nowl DEMONSTRATOR CLEARANCE 52156 ALL CLEARING DEMONSTRATORS EOUIPPEIl WITH HEATER DEFROSTER TURN SIG NALS OIL FILTER 3000 MILE GAS FILTER SPARE TIRE ALL TOOLS I0 GAL GAS LICENCE BAY CITY MOTORS LTD 45 BRADFORD ST Instal high quality Dun lop Tires on your oer now to ensure safe care free driving all this summer Stop in today and have your tires checked over and balanced ABArsrours TIRE SERVICE TOT BAYFIELD 51 MONTHS BARRIE PA c7931 TO PAY