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DOMINIOto Ontimle ItSiPOIiCY of 00LowerPrices THOMAS MCCORMACK President DOMINION STORES UNITED eos ROGERS ROAD TORONTO l5 CANADA commie see momma DFFICE OF THEeRESIosNt TO ALL DOMINION MANAGERS During the fiscal year ended March 18th 1961 the sales of Dominion Stores Limited increased by more than $12 millions over the previous year and passed WHERE noEs voun MONEY no Today the 4151 Annual Report of Dominion Stores Limited ég39smiiiggrmfiigtgg the flrSt time the covering the year ended March 18th 1961 was delivered to the 3700 Canadian men and women who own the Company as believe that one of the major reasons for this shareholdem increased public patronage hasbeen Dominions long established policy of offering food and other house Domlmon believes that its customers too are entitled to an gt hold products to the public at the lowest possible Annual Report outhmng where the money they spend at cost Regular price comparisons throughout the past Dominion goes Duringthe pastyearatotalofnearly 85 million year revealed that Dominion had an average of more cashregister transactions were rung up amounting to total of than 500 lower everyday PHI095 lhan Stores Conducting $400906318 in sales Following is breakdown of how this Permanenc high00513 Promotlons income was distributed Our steadily increasing sales prove that Dominions lowerprice policy is endorsed by substantialrper WHEN CUSTOMER SPENDS 1000 Silfifiéiagiiihfiifiilisuggifiiisiollniilwliihcifiiinue its policy of maintaining at least 500 lower everyday prices dtheP Pd szlcézgirinfifeatIlaglegzrgndrgthfiers amen In addition to lower prices we Will continue to offer the public the very best quality merchandise the widest variety the utmost in shopping convenience an unconditional guarantee of complete satisfaction and Dominionfs own special brand of friendlyycourtesy In Wages Pension Premiums Insurance and otherBenefits Thjese arethe things that have built Dominion from three tiny stores in 1919 to coasttocoast enter Get prise employing more than 13000 Canadians These are the things that will continue to merit everincreasing public support in the future Municipal Governments Hydra Insurance Heat Telephone LaundryMaintenance mil other Suppliers of Semioes inclilding lANDLORDS Get Income Taxes Federal and Provincial GOVERNMENTS Get InfiDiuiéémimhe 3706 Company SHAREHOLDERS Get left for Constant Modernizvatiohflof Store and Plant Facilities and for Construction of NEW STORESis gt frorArVp$10q0 Yoiirs sincerely THOMAS McCORMACK President Excerfit from th 41st Annual Repbrt of Dominion Stores Limited as audited by McDonald Currie Co chartered acconntants