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PUBLISHERS PROVE Adlzertisers onset Buy Fer Dollar In Newspapers wmmaa Cenegas daily newspaper publls ers kicked pi national campaign here Wednesday to convince ad vertisers that their medium is the best buy in selling the con surner Some 250 advertising men irorn the Winnipeg area attended showing of Ceilamatic color sllde process film illustrating graphically how dsiLv newspa pers provide the closest contact with buyers The iilm will be shown in Vancouver Thursday night and later in Montreal and Toronto Thus virtually av It vertlsing man in the coun will have chance to see it and later it can be adapted ior local in dividual showings The new campaign iollowed Old Wooden Shuttle Is Replaced In Revolutionary WeavingLoom KINGSTON CPIDetails oi revolutionary weaving loom that dispenses with the wooden shut tle ior centuries the traditional symbol of the weaving industry were presented at the opening oi the seventh Canadian Textile Seminar here Wednesday An audience oi international textile technologists heard panel at experts representing Switzerland the United States and Canada outline the merits oi three such machines Craig Hull Jr oi the Draper Corporation Hopedale Mass described the introduction oi the shuttlelessv loom as the most radical departure irom conven tional weaving since the ly shuttlo development of more than 200 years ago The Draper machine which replaced the shuttle with wire hook arrangement or carrying the filing yarn between the STOCK Manure In Light TORONTO CP Tha stock market moved lower in all sec tions amid light morning trading today On index industrialsdropped 197 at 50054 golds 12 at 0215 base metals 67 at 15008 and western oils 70 at 8070 The 11 am volume was 435000 shares compared with Wednes days 400000 at the same time Banks were prominent in the industrial decline as profittaking dragged prices down Bank oi Montreal dropped 11 at 5m and Bank oi Comoros and imperial Bank cacti lost at and 61 Amongrother losers Canadian Tire was all at 36 Among the tewwinnera Canada Packers and Imperial Oil each gained at 40 and 84 internatlcnal Nickel drgpped it at 52 Ventures it at Vs Senior uraniunls moved in narrow range Gunner was oil 10 cents at $680 Bio Algom five cents at $710 Calgary and Edmonton paced western oils lower oii ii at 18 Wednesday the market closed lower in all sections 0n index industrials were oii 160 at 50231 alter earlier show ing gain of more than point golds were all 00 at 0227 base metals were oil 54 at 15076 and western olll dropped 131 at 8952 Volume was 2008000 shares nuisancesus on lengthwise yarns now is being built at rate oi 100 month and has already shown considerable savings over conventional ma chines CUTB COSTS REPAIRS Mr Iiuil said the machine is expected to achieve 40percent increase in weaver productivity 70percent decrease la main tenance and repairs and marked reductions in power consumption waste and noise ieVel it Nagel oi Edda Interna tional New York city described another version at the shuttieless loom that uses yet oi com pressed air to insert the tiling Mr ngel also reported sub stentlai cuts in operating costs Steiner oi Suizer Brothers Ltd Winterthur Switzerland said his companys machine utii lzed tiny bulletshaped grip per weighing only ounces in stead ot the old wooden shuttle Trading compared with the 2157000 shares traded Tuesday Dominion Foundries paced steels lowerwith onepoint drop at 48 with Algoma oil 34 at 32 Royal Bank was oil at 80 Nova Scetla and Toronto Dominion both oil at 61 and 53 and imperial oil at as Among papers Howard Smith gained at at so Abitibi went ahead at 391 and interna tional gained it at 92 Mac taren dropped point at 70 Ventures was oi at 25 withziiudsan Bay oil 36 at 41 and Geodofl it at lliiu Hoilinger gained woman Gunnnr was of it cents at $690 In western oils Canadian Su perior had 50cent drop at $935 NOON DOLLAR MONTREAL CP The 115 dollar was at discount oi 2032 per cent in terms oi Canadian funds near noon today Wednesn work by Canadian Daily New paper Publishers Associa tion committee headed by Stark of the Toronto Telegram under whose direction the slide film was ppducedgtlEatitled The Daily Newrpa ry was introduced to Winnipeg advertis era by Southam president oi the publishers association AT ALLTILE HIGH Mr Southam told the advertis era that dupite competition from other media ior the readers in terest Newspaper circulalolris at an alltime high words ing expenditure in newwapers eduals the sum oi advertising expenditures in all other media combined This had come about through the constant improvement in the newspapers appearance and cola tent keeping this medium astho most intimaoo for the buyers point of view And there are no summer res placements in the newspaper iieid the illm narrator added HUGE ACCEPTANCE The illm illustrated these points Canadians spend $225000 daily ior their copies of daily newspa pers more than $70000000 year combined circulation had increased irom 1606781 to 1014 to 3936560 this yearan alitime highalthough during this post war period prices per copy in creased as much as ircm three to 10 cents these figures were neither guesses nor ratings they were counted and audited by the Audit Bureau oi Circula tions body controlled by ad vertlscrs and advertising aged ciesv themselvo surveys by Richmond ne opera andfiru liedu Resédrc lodlcatE that newspapers led in advertising sp peal over TV and radio in all income groups Summing up the narrator said daily newspapers are woven into the fabric oi their the read ers lives part and parcel oi living in democracy This dependence on daily newspaper this belief in its intimate relationship to people is what makes it completely diiier em mm 53 Million Research Tool Goes m1filmk¥m Into Operation To Test fiIuels uranium iuels for largescale nll WILL AID RESEARCH Dr Ridlard MacGregor Pari soas 50 ot lied Deer Alta was elected president of the Canadian Medical Association at its annual meeting in Bani in June Born in Red Deer he received his medical odlr cation at til University at To ronto Insurance Firms Cut Building Bates TORONTO CP Three oi Canadas largest iiia insurance Bysomv amp Canadian Press Stall Writer CHALK RIVER CmA to 000000 research tool for testing clear power plants wentinto companies have lowered conven tional building loan interest rates to seven irorn per cent hianuiacturers Life insurance Co London Lite insurance C0 and Canada Lite Assurance Co announced the lower rate during the weekend Toronto General Trust Co adopted the sevenper cent rate two weekeago The recent downward treadin bond interest rates accounts ior tho companies turning to mort gage investment Toronto mart gage brokers said THIS 7er or suns VOTE LIBERAL slmcoe Centre Liberal Association cnt from mother advertising medium days noon rats was if Pound sterling 5273 up it NEW YORK tCP Canadian dollar 3M lower at $103 132 in terms oi US iunds Pound ster ling 584 higher at $281 510 TODAYS STOCK PRICES Compiled at noon by Riyals ll coal st and nulusmnr Asbestos it i=le am Aluminum Mism Gal Atlas Steel Bk olMontreIl Bank or Ms Hall Tel C11 Brazilian as on 60 Power Cdn Bk Con cdn Breweries CPR Canada Cement Can chemical Can Curt Canadian Oil Con Hill 5m Con repel consumers Dis Eel Dom You Dom Tar Gt Lakes Gut Pow Hard 1motl Dom stores Famous Pi ee Farms Home 011 Hudson Bay Mal Imp Tobacco ln Am gator Ni P11 rpm Jockey Club Loblsw PIL mom Mac Powell Riv 4M Massey Perl 15M 10 Noranda Nor Ont NU lliaore Carp Pacino Pets lit us as Roe Royal Bank St st Co Salads SM Simpsone Steal ol Cam Sinhblll Tor noel Bk Trans Clil rl Trans Melon Traders sin Texaco Union Gas Walker new Gas no MINING can kin camp Chtb Cele Del Rio Con North Cons Denisorl Con Morrison coa not human Gulliver rstrenbrlds Geco Mined Gunner Holunscr anaque New Myh KerrAddison Maritlmel Nometsl New Hosea Colostrum Dpemlska Quemont Sher Gordon 320 steep Rock 7n United oil so Waite Amulet Mo Wiltsey nos 20 ill lieu Now gives you HEATING with ihe miracle of HEATS UPTORO0MS litheco rail MEL run HOUSE operation here Wednesday alter extensive testing The tool lowpower atomic reactor known by the code name ZED2 is the iiith research re actor to be put into operation at Canadas atomic energy estab lishment 13 miles northwest oi Ottawa The reactor which has height equal to sixstorey building is located at the atomic establish ment in the vicinity of four other research reactors all designed ior experiments in the peseeiui application at atomic energy TESTED RIGOROUSLY Construction arte in the spring at 1959 and was completed three months ago Since then the reactor ha been subjected to rigorous testing pending startup The reactor and the budding housing it were built ior crown owned Atomic Energy at Canada Limited by Foster Wheeler Lim itedoi St Catharines Scientists here will use the re actor to find the best way to build and arrange the uranium iuel rods which will he used in Canadas llrst largestale atomic generating station and big nu clear plents at tile future The that big generating station will he built at cost oi about 8600000th on the shore ct Lake Huron nine miles north oi the small town oi Kincardine in On tarios Bruce County Work on the project has started and the plant is expected to be operating by late 1961 Scientisu expect that the new research reactor which went into operation Wednesday will give them valuable iuiormation in the development oi atomic power plants that will produce electric ity economically The amount of energy that can be extracted irom uranium iuei md heace1he operating costs ot plantswill depend to large extent on the design and arrange ment of the iuol rods Heat pro duced by the fuel rods will be used to turn ordinary water into steam to drive turbines hooked to electric generators UK Europe Played Big Role In Trade OIIAWA CPtThe dominant role of British and European markets in this years upsurge oi Canadian export trade Is shown in bureau of statistics report Wednesday Canadas total domestic ex ports in the first seven months oi the year were 32005600000 up 84per cent from the corres ponding period oi 1059 iiowavor sevenmonth exports to the United Kingdom were up 21 per oentto $521308000 and shipments to the rest at Western urope were 82 per cent higher at $805559000 INVFS CHATS Laniord and Co Ltd Is Myst PA Hm How does the corporation use its capital to earn profit Usually the corporation Ines its capital to buy assc which can be put to productive use Land buildings machin ery and raw material to be men uioctured into finished product are examples oi assets The corporation will some at its iunds ire workers it is the aim at the corporation to sell its goods or services or more than it costs the company to produce and thus earn pro iit tor the owners of the cor poratioa What are liabilities Liabilities are debtsln mlrred by corporation Wages owing to workers is an example liability What are current assets Omut assets are those which in the ordinary course at business will be converted into cash within yearrto provida money than can be used to meet current liabilities FRIDAY What is the diliarence bet Scarce Davies Barrie PA 41 CONOIRUCTION LTD tween nurent asets and lined assets tAt The difference between these two terms at asset is matter of their use and the pmmptness with which they can be turned into ready cash Our or claims at aeompnny which can be readily turned into cash to pay expenses oi operation They may be cash in the bank marketable securities amounts which may be collected from customers andslmilar items Fixed assets are not readily turned into money nor is it the intention that such assets should be liquidated to pay all the creditors oi the company except la extreme circumstances These assets are the productive ll meat and properties which are necessary to the companys op eratlons such as land buildings machinery trucks cars oiiicc equipment NETEIIBNINGS By THE CANADIAN PRESS Cantidinn Export Gas and Oil Ltd year ended April 30 1960 $5747 1959 net lows $121259 PLUMBING 5mm AT DISCOUNT PRICES You can save by buying your plumbing supplies at discount prices trom your COOP PLUMBING DEPT 259 Innisiil St PA H511 Extra Specidls at AGIP Ann rm CHILI SAUCE Remind MAVETI ltozbtis430 Iona Colour and Pectin Add Row thAVE RASPBERRY JAM 2441 Hetty Cracker Supromo CAKE MIXES 194 $131891 23s zooeayeee Lipton NOODLE SOUP Role MARGARINE neg pkg enssave one haploid5c ROG ZIho OnoCAVE 1b 4Fihplos85t Bolser Specials Inked In hem 0w Macy ay floater Bakers June Parker BLUEBERRY PIE POR ROAST Grade 2y lb averpl inst utd broil CHICKENS hhfllldlrl SMOKIE Pure small nit my PORK sausaee Schnildsrl Vac Fee BOLOGNA RI Sliced BEEF BOLOGNA Nos Rog eoasave mo 44149 kWhGAVE M45 SHOULDER ROAST lb S7 was SHANKlESS £39 pal$45 049 $53 third3t chore Quality rfid me ousnty Reg line ZiaGAVE Bo AsP APPLESA 4Ismis49z CASE OF 24 TIME $294 SAVE 30c Roe saccave An AllP RASPBERRlEssmooa CASE OF 24 TIME $832 SAVE Mo Fancy Quality Medium Rep tlna SheSAVE Dc Green Giant Peas Morn69 CADEOOZOTINGNfllMVEW Bmiths Rap tinafieSAVE Chem Pie Filling 22°uc69r one once jrma $828 save Loo SuperRightauolity Mot Features ROAST Ill EAN MEATY Sliced laney quality LAMB LIVER 8wcet pickled lb Ivorian Swan Pickledcantrs out tn end cuts BAGK BACON Silent BACK BACON Lean Shou cm GROUND CHUCK PLATE Loan Bellini Cuts BRISKET rent assets are those possessions and there are no costly pipes and registers to install Does an ordinary beater force you to live in one or two rooms when the temfgerature drops Thats be PW Moor scnvn noose Jtoe Royal Bank Band Riverl Tran Canada Pipe Fresll Fruit and Vegetable Specials 315035 Ontario mu Lobe fruit new mp new label buoy me null lg curling APPLESM 39 mama FliiiTY the PLAYERS the cellln Sleglcr cuts thls waste cuts your fuel fr abate credo hills and pi you warm floors irl every mom oi Sat Sept Imperial cm 00 Canada ems elm pref szv cents entice nowJonas new YORK evenness Industrial down 12 Rails down 21 Utilities down 09 TORONTO BT00 EXCHANGE INDEX Golds do 12 Metals do s7 on dn 15 MARKET commu Sept Vie 0590 our le dontn ereem Ell iii him bfiBecauseonlySelahuthe gatented Inner eat Tubes and bin Blovter ystcm Buy lt on great Indultrills dn industrial stocks extended their denunst New ran mm at the close the industrw Avsr had given up hail of its lopline ugust advance 0n tha other hand the UtilityAver rose to new high or the yen This general action Illustrates connlctlns market at Induced unsatisiac dry news on one headland terns has been in evidence or tile past several months pours likely to oontlrlun over tn near term Bar rlllg imagedted Icrioulhodvcgerlorfl economy or decelnljdollbtllllll till Wall th label my on area around 500 or Ii the Dow ones Industrial Average will be Vlblltsdn News mm the steel industry should shortly be In to show some improvement will to gas to your earnings somparisonsvsh uld show pronounced turn on the autumn thesaurusgum rentt ens il strong compensamlg actor tor the current business situation and should maintain the industrial Av eraga to its recent trading range Canadian ltochl yesterday res floated the Now York trend but not to the same extent Toronto indust rlail losing only 21701 sin €107 54 anvonmenc lndus fin one crs as reac new The Canadian 11 lhnfllflrcaflflnul to outperform New York over the near can because at sounder statistical position and the recent dramatic improvemené in sentiment in our market Tna snsdian sun so continues to hold up very wll production laltl wcak bain at El oer cent oi it aga It as per cent in the prev ous weak as Steel Rate this week is asti mated at 50dypnr cent Nerbltt noelon co Ltd AONEYBAC ouaL Start snving by stopping in at GUARANTEE lTYZHARDWARE PA 82431 oneness Oalifornsa corona LtIOMI ewet GRAPES no1 emu all lost Na we waned and rpmo SPIN Bradord Munml Mo we CELERY STAth Acu swans zonal 015 and 1115 11 BE GIVEN FOOD STORE WITH YOUR PURCHASE AT fYOUR WHILEng that SuperM asDMIANs DEFENDAMIIIV MI rim InThts Ad Guaranteed Through Saturdaylrscptamber 101th 1060