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953 DOE coroner rounpoon SEMI Popular model in the 1033 Dodge line is the Coronet 118 fourdoor sedan The completely re styled leader of the 1953 Dodge family featuring the new HUhorsepmwr llul Ram V8 engine now is on display in dealers showrooms There is 53 Dodge Coronet MiIIionDoIIaruDay PaerI For Car Makers and Dealers New Every Way The 1953 Dodge Comm is hailed as completely new automobile in every way While the 1933 Dodge Coronet has unique styling the out standing feature of this allnew automobile is undoubtedly the 110 hp Red Ram V8 engine This engine is slightly smaller edition Of the successful Chrysler and De Soto VB engines featuring the domeshaped combustion chamber design This design has been used In 19 past solely in the production of custommade engines for high speed cars Such engines are now being massproduccd by the Chrys ler Corporation It is claimed that this new Red Ram v8 engine packs more power punch per cubic inch than any otherstandard car engine and that it delivers full 140 lip on regular grade gasoline As more fuel energy goes into power due to more complete combustion this engine not only develop3 exception al power but is very economical the manufacturers claim Gyiohfatid transmission as used in other automobiles manufactured by the Chrysler Corporation is standard equipment on the new Dodge Coronet By momentarily releasing pressure on the acceler ator the transmission moves from getaway to cruising gear low range of two gears operating in the same way as the high range is available forWlse in extremely hilly country or in heavy mudbi snow For added accelerating power Fluid Torque drive 13 avail able at extra cost4t more than doubles turning poster of the en gine at speedsup to 30 mph In styling the new Dodge Cor onet differs considerably from other cars in the Chrysler line the unique rear fenders and chrometrimmed fender wheel op enings being particularly notice able The hood featuresan Ian vcnt which forces cool air direct to the engine air intake This results in greater engine effimcncy it is stated Overall styling is more compact and more streamlined than in form or models with an exceptionally wider low rear deckgiving continental look as described by the manufacturer Theres new larger onepiecu windshield which it is claimed iS so designed as to reduce distortion to minimum Side and rear windows also increased considerably in total glass area mucil wider lower frame and new suspension are reported to result in roadhugging curve holdlng ride The somewhat shorter Wheelbase and reduced overall length will improve general man oeuvrability and handling ease in traffic The Dodge Coronet 4door sedan iwill be manufactured in Canada wlth number of other models being available There is Wide range of single and twotone colors with four metallic colorantwhirls orithe 4door sedan at extracost VjfiProduclion leader 1The automothe Industry of Can ada Comprises four companies pro du ng both passenger lords and tin kirtWO companies producing pamenger Scars only and four chm pariles engdgEd ekcluslyely inithc production of trucks or buses Th rate of course number of import complete One does not realize perhaps that automobile dealers are im portant employers There are some dealerships across Canada ich 50 and service cars and itrucks under franchises from the Canadian motor manufacturers These do not include of course the dealers in imported makes of cars or trucks nor the many thousands of independent garagemcn Yet these 5500 dealers have Some 35000 people on their payrolls and their wage and salary bills exceed $132 000000 year Put the three groups together the manufacturers the suppliers and the dealersand one finds they employ total of 238000 Canadians and have combined payrolls all better than $376 millionsequal to more than million dollars for every day in the year More people derive their liveIii hood wholly or in large part from the manufacture sale and servicing of Canadianbuilt motor vehicles than the 210000 who are gainfully employed in all types of manufaci turing in the provinces of Manii toba Saskatchewan Alberta and British Columbia put together The foregoing figures reflect onIyI part of the contribution the moto industry makes to economy from the standpoint of cmploymcpt and payrolls for there are many thousandS of other people Cars Necessdy In Modern Day There may be no question at all that the first horseless carriages were considered alluxury Only comparatively rich man could afi ford to own one and he used it mainly for the pleasure of himself his family and his friends But the motor car ceased tube lux ury and became an essential of everyday living so long ago that most of us have forgotten when it happened In 1951 the Canadian Automobile Chamber of Commerce engaged leading research organization to make an exhaustive and completely independent study of the use and ownership of motor vehicles in this country The survey involved thousands of personal interviews with carowners in every partof Canada It required months of tab ulation and analysis of the returns The resultant report which makes up bulky book crammed with sta tistics brought out convincing proof of the csscntiality of the automo bile in Canadian life There were 1900000 privately owned passenger cars in Canada and about 200000 others owned by business firms taxi fleets and so on Canadian motorists then drove more than 12 billion miles year4 an average of 6200mlles per car Oi allrthisrmilcage only miles in every 100 were driven for what night be considered pleahure driv ng 65 of every 100 miles of driving was for some purpose having to do with making living such as going to and from work for business alls or for farm use The survey revealed that the passenger automobile carries more people to and fromthclrdaily work titan alliother forms of transporta tion combined Better than in 10 go by automobile 35 per cent go strbetcar bus train taxi truck bicyclfi or horsedrawn vehicle while 23 pencent walk There Is perhaps nomore striking prbof of thevdsappearance of Old Dobbin than the factthesurvcy interview ers encountered so few people who go to workby means of horse drawn vehicles that the proportion was notmeasureable in the total sample scen lri our country were the isor called homeless carriages imported from the United States and rude small boys used to runbesidc them shouting Getrp horse No one dreamed that the horscless carriage wouldi revolutionize lfe on thii nontinent glgEAfllEll GLOVES The big news in leather gtoyesfs hat theyshave come out underthe par TheyllElm seen with every costumav with Particular emphasis on the white theme in ltld Ichthcrsanddoeskin11rom the wrist ahortle to the crushable el bow length leather gloves in pas buss Elewened and em em with seed pliarls sequjm tlheald beadsaffront new compactness in the 1953 Dodge yet hiproom and headroom have been increased Coronet VB models are available with new GyroTorque drive which provides lightning acceleration and special kickdown gear for emergency passing IConverf Oil Tanker glo Bulk Carrier CoIIingwood Yards New cm nished Interiorsg make mg n9 Mayfair series outg Walton VIpFESldnl and standing They are finished theneral Manager of The Cutting mablctoulu momentum much lower unit cash and re able to pass on the swim to thelr cam and Dodge DeSoto Distributors Ilmporl Campononjsl Of Many Antes Conuitmtinx very largely to the mperccatofthecmtemofthe vehicle that is not produced in Canada are the heavy steel frames and the sheet steel stampings which form the bodies of can The body panels are stamped from cold rolled deepraw steel which is not made by Canadian mills in the widths nor of the types required for the purpose The stamping pro cess entails gigantic presses and Intricate extremely costly dies The forming of the vehicle frames also requires bid and expensive equipment Every Canadian automobile man ufacturer imports body panels and vehicle frames from the United States If facilities were st up to produce these things in Canada the cost of the huge presses and the many expensive dies would have to be spread over an output of vehicles that is only fractmn of that in the United States This would increase the price of cars in Canada quite substantially The United States manufacturer on the other hand is able to spread the cost of his dies over several hundred thousand vehicles and the proportion Per unit is relatively small Consequently by buying body parchs and frames from the United States manufac turers the Canadian companies Ihoso in the industry of the fact the vehicles they proq lduce have lt per cent Canadian 3331 as being specically db comm The wimmme pay every signed for those who desire the flu thing they possibly can in Canada est in me Werwwd eld and constantly encourage bothinew Dodge seriesth Mavgagr15l blending twotone fabrics and plusg wood Sthyards Limited has giv mel 0w Ornlmlms and wild announced by award J1 Rose tic ithcr tones of blue or Sternlcn the followmg statement to The ISUDPNCIS to undertake Canadiaagwah Genera Sales Managerth new chrome trim addinglEnterprischulletm which will be pmducrm mm iDodge DcSoto Division Chrysler brightness to the whole informing goatf news for the citizens of Col wheel assemny 18 lmgwood It read as follows tallround performance than you match the upholstery mm Deep43m lung shipyard Wm mm be soft carpets front and teadlfccnvertetl to Great Lakes bulk warmth Md 90mm From 83 carrier The deszgn for this con have mam mbber 58m pads far version is well underway and the vehicles for the year 1952 were not Exterior changes in the new scr exitiampdngfgrtkmh we announcew gaunt work on this prolcct no put in hand as quickly as pGSallllt meat of the new Dodge layman or employees will be returning to series Dodge 13 introducmg new wk bigger engine rated at 106 hp ml WI j1 133 er can the Mayfair Regent and Crumdmfn 94 series This provides extra power Mi be this ship for emergencies and for easierglm flie Worid rmrkvt as tanker driving under all conditions Thisglfm vifm Service Due tolhe cum new enng 35 of the wenknownpttllltm of foreign shipbuilders we Dodge 6cylindcr LHead dcsignfound this llllpOSSlbIc becauw of famous for dependability their cheaper building costs These new Mayfair models offer new the wheel ilsolf being far more luxury driving case andy trous blue or green P1353 nstructed on the building berth at Every 48 Canadians pm class Mr Roscbrugh states Complete registrations of motor Corporation of Canada Limited Tho steering Th 01 tanker partia can One Motor VehecIe would expect in car in theirl available when this was written ics which includes door sedan but on the basis of 1951 figures and special Hardtop slut there was one car or truck for 90199 35 FLIP Streamlmed each 43 persons in Canada Simmer appearance This has be accom County 3915 plishcd bythe generous use of The CACC scienmic survey new chrome mouldings and large showed that in each 100 can chrome wheelcovers as standard adian families have at least one Cqmpmem Veww from the real and passenger automobile and of these lggsgomiglgilis rgmim per cent own two or more cars 8m An automobile of some kind new or used is well within the means of by far the greater proportion of Canadian families GALT CP Waterloo town ship council reduced last years $400 grant to the county civil de fence committee to $200 this year Last year we were in kind of war scare said Deputy Reeve Clayton Ricfert sacs II7 Carsa Year iniI904 Versus II7 an Hour in I952 The first automobiles produced in upon going places geographically Canada were assembled in 1904 and economically Ina land where The first motor car company as great distances seemed an obstacle sembled only 117 automobiles in to national advancement the motor its first year of operation just vehicle has supplemented the rail about as many as the Canadian way and the waterway in openingl automotive industry produced in new territories for development in single hour in 1952 speeding the nations commerce and the movement of people and in forming tranSportation links throughout the land whose pay cheques depend in some measure upon the automobile business Direct employment by the Motor ltlauufacturerg is concentrated in the cities where they have manu facturing and assembly plants These are Windsor Oshawa Ham ilton Toronto chatham Fort Wil liam Montreal and Iilbury It is here that the communities realize how many depend upon this indus try for their jobseither directly in building automotive vehicles or indirectly by supplying manufac tured parts and components develops its high efciency on regular grade fuel The Powermaster Six retains the popular 115 sedan typies the new distinctive appearance of horsepower Bowermastcr engine TipToe shift the entire DcSoto line FireDome models have the transmission 15 standard equipment on the com powerful 160 horsepower FireDome engine which pletc range of DeSoto 1953 models Complete new styling is an outstanding feature of the 1953 DeSoto This FireDome V8 4dobr The industry has grown and pros pered because it has met the needs of virile progressive people bent which could not have been forged by any other means isit IIie BurrieMotor Show and Be Sure To See The the national New In SelveinfyriFive Ways See the new beauty Feelithe amazing smoothness Yes all youve heard is true the new 53 Dodge is really new When you see the new Dodgehere areafew of the 75branc1 new features youll immediately notice the long low sweeping lines moclrn In every respect that give it the longer lovver wider look the contfnentaltyperear deck and immense trunk Space the big new Onepiece windshield and the wraparound rear win dow the roomy finely finishedlnterior When you drive the new Dodge youll realize that only brand new approach to automobile design Could have achieved such amdzipgyrfdlglqualitiesileretsau car thathloas threeway smootherrlde steadler moralevel softer It hugs the travelling powgrxmat is mighty read handles surelyland takesthp hurdles in stride Its CanadasDistinctive ii THE NEW DESOPO FIIIEDOME VS brings you the most powerful engine design yet produced importantm the pinches with greater efficiency and economy In opcration umubhc fltUtllCllltlfm that is breathtaking nocmuttor what specd yonre road test zl NEW arsoro FIREDQMEwtfBv 4D00RM SEDAN isjsbio DEAisri anon 5735