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.Who Pays For Adveilising? Premier Hepburn intimates that he will in- crease the gasoline tax or the motor license fees --probabl_V the former, as it falls most heavily upon those who use the roads most. Only a year and a half ago, says the Toronto Star, he said that the government was more likely to reduce this tax than to increase it, and it \\'z1;< he who did decrease the motor license fees to the present gure. If he is now to make a volte face, the new revenue should go to municipalities instead of (Ailistnn Herald) 1 ` Numerous .-~1.ectators at the dis-i persal sale of Iiirum Wa11\vin s livei stock and imp'ements at Tioea on'{ Thursday afternoon were zunzize`. :1.` the prices people paid for their purchases. The prices realized at this sale were in some instance.~x the; best that h:1\'v been . h_\`i Auctioneer .-\. I1. \\'ea1:hemp thisi winter. The (*rm\'d was the aver- age that 1i.<'.u1]`_\- r:z1the1'.~x at :1 5:110 of this kind and the day being: hit- te1'1_\' cold, time o` had to he taken; Published every Tuesday at 123 Dunlop Street, Barrie, Ontario. Davies (manager), owners and putilishers. A weekly newspapt ger and better Barrie and to the fostering of closer co-operatiox Page Two Regina Curl Shop The Bar-_1j 1 e Advance '=":R01na11ci11g and Dancinga will place you among the favored colleens at any St. Patrick s Ball if you prepare at the [Uu Z of salesman- 1. t e _\. ll i ` i months old 1 I -v,lmp1emer.t..< were picked up quick- ` V occasionally to get into shelter a1 warm up. Mr. Wallwin had some very good horses, one ve-year-old mare was bought for $160. Other horses sold well, the lowest price paid being $130 and a yearling colt was knocked down at $80. The cows were the average run of milk in}: cattle to be found on most farms and were in very fair condi- tion. They brought from $40 to $70, the average price realized be- ing $60. Two cows with calves at their feet sold well, one bringing $72.50 and 1`ne other $77.50. There were 11 yearling cattle which sold at an average of $20 each. A brood snapped up quickly at $49 and seven shoats about three broug`ht $10.50 each. $0\\'S \\'Z\.'~' `.3 , there being numerous buyers - ' looking` for farm machinery and bid- ding" was brisk. A seed drill went gun to $100 In record time, and a 'pota'o di_:_:rer was also in active de- imand and sold for $70. All the other implements were snapped up and the entire list of chattels was cleared out about as fast as the auctioneer ever sa\v such a lot go. `The clerks were T. J. Gallaugher R -EntabIi|hed 1847- Judging from the frequency of its re-appear ance, Who Pays for Advertising? written by John H. Casey, Professor of Journalism and Ad- vertising at the University of Oklahoma, is on the way to becoming something of a Newspaper Classic. As it is of interest to merchants and t....m..a nlilzn we reprint it -here in full: AN IRISH COLLEEN at a ,` .>a ST.{P.(`I*RIcK's B9, 1, ,a eet, S. R. Pitts (editor) and H. M. weekly` newspaper devoted to the building of a big- rf co-operation: between Town and Country. being retained by the provincial government. He points out that the province has assumed a num- ber of What were at one time municipal obligations, such as their share of old age pension costs, but it must be borne in mind that he also took away L1... :.....\wm 4-av fr-am whiz-`h h 15'l`l1V nlaces had de- borne in mind that he also `LOOK away the income tax. from which many places rived a substantial revenue. Grantinz that the net result of his changes. including his one-mill bonus. was favorable to the municipalities. it is well known that most of them have still had to tax nropertv beyond what it should be paying if builrlimr is to be encouraged. DwAhR:nV T-TA:rr\1\nvn laimtnlf Te.'lllZS and buildimr is to be encourayzeo. Premier I-Ienburn himself realizes this says he is studying ways and means of aidinrz municipalities in their taxation rliicultes. Per- hans he will consider the hi2'hwa_v subsidy` scheme put forward hv the Chevrier Commission wherehv there would be government Grants to offset the cost of provincial hifzhwavs Dassinr: through cities and towns. One rumor has it that the govern- ment mav authorize a municipal sales tax. Noth- inn` could he more inimical to the welfare of busi- ness in this `province. The federal sales tax of eight oer cent. is already too heavv a burden. and almost anv other form of taxation would be nrefei-rile to levying a local sales tax on top of :+ Parliamentary Prospects If n eeneral eiection is held this year it prob- ahlv will he in October. It does: not now seem nossihie that it could he earlier. There is no present nrosnect of parliament conciuriinr: its work before the coming` of the Kins` and Queen in May. The ministr,\' oritrinally had some hone of this. but has abandoned it. While no denite nronounvement has been made. it is beiieved the Prime Minister will desire to have nariiament ad- inurn the entire time Their Majesties are in Canada. Tinaccaa-H1-\1inrr 1-nuvna-Ac {"110 an!` n`F .T1`lT13,. 'l 3?H`1i5`{- Canada. Reassembling towards the end of June. parlia- ment probzmbly would sfill have enourzh huxinnea before it to occunv it until Au2'u.=t. Denite information as to the election will hartllv he .2'i\~'en until after Their lWa,ie.=tie.= lmvn (`our-lnvlerl tlweiv visit *0 Canada. S='hould the Govemment. after narliament reassembles-. let it be 11mlm~s1norl that it intends going to the ('o\mh`\' in +110, fall. Hie remainder of the session would he protmc`ed lw election appeals. It mixzht thus he continued Well into Ausru. so that voting: would not come until late in October. A Task Well Done Praise is due the Board of Works and the men who worked so faithfully during the past week removing from the streets of Barrie the excep- tional amount of snow. While in some quarters complaints were voiced because the work was not pro-gressing as rapidly as some would like it, the men did all that was humanly possible and worked far into the night on one or two occasions to clear the streets and avoid inconvenience and oonli-n_2'. Their effort and accomplishment is sincerely ap- preciated by those acquainted with the mafzniiude of the task they faced. Cla-ssic. of interest no mere: buyers alike, we reprint full : _What is advertising ? One form .-`In. `and Gordon Hoey and when se:tle- And when desire was satised, ` ments were made and the clerical At least achieved in part, . work all cleared up, Mr. Wallwin Lo! there a pxecious, pure behest, took this helperz, to Everett, where Lay in my hand without request--i the comforts of a warm home and An understanding `heart! in substantial supper were very we1- * >3 s: * | come after the frigid exposure of THE WEATHER ' f . ' the 8' temoon Weather nronhets. with Vou I'm. Three Hurt When Autos Collide ALL ARE TAKEN TO BARRIE HOSPITAL FOLLOWING CRASH IN SNOWSTORM -- TORONTO MAN VICTIM. A blinding: .=nowsto1'm sent three men to the Royal Victoria Hospital last Wednesday when a head-on collision piled two cars up on high- way No. 11, two miles north ofi town. None were .~'e\'e1'c1_\' injured. - 1 1 1 A.1-.____._ LUV\ll. nun: nun; :un.u.._\ ..._,u..,u. A car driven by Fred Adamson, Toronto, was proceedin'_<: north when it collided with a southbound car driven by David Pi key, Guthrie, m a heavy snow.=torm. Adamson re- ceived a possible fracture of two ribs, Pilkey had his right knee (nip split and received lacerations to the face. Georgre Brittziin. :1 p:i. in the Pilkey car, received face Q4- cerations. , nn-. 1 - ,-._ __ __ While a;;_1,1`,d;&'vii'b;v 21 Mr. Mc- Leilc-Viihho resides nearby, was load- ing the injured men into his car, one driven by Frank Mcllroy, of Huntsville, collided with the wreck- age and M'cLean received back in- juries. Adamson, B1-ittain and Pilkey were all removed to hospital here. Pope E_l:cited "Vatican City, March 2.-Eu;:Lnio Cardinal Pacelli to-day was elected 262nd Pope of the Roman Catholic Church and assumed the name of Pius XII. The name was assumed in recog- nition of his succession to Pius XL, to whom he was Papal Secre- tary of State. rm... ..1..,.+:,,.. .-.4` +1.. Tvn1:o~n Fm-_ I/`Hy UL babauco The election of the Italian Car- dinal on the third ballot of the first day of the conclave s voting was without precedent in the mod- em history of the Church. rim. 4.`. -3 4.1.... .... ...-.L:.... ---:H uc uIlAUuII\.Cu IGUCL . The election of Pope Pius XIH. broke another tradition in that rare- ly has a Secretary of State to the -..........l-.... 111...`- 1.-.... .4.-m..&-A on Hm I:l..u ILIDUUKJ UL uu: \/ALuA\.u. The date of the coronation will ~be announced later. - I till I .- ,1! 11,..- 1'\!___ V??? I nail is bJCL1cvaL_y VA vvcnuu vu mu. preceding Pope been elevated to the 13.--! Q....L The Barrie Advance at ..A:nn- The Pathnder is indebted thisl. week to L. E. for an original and. quaint little contribution entitled Snow; to Dalston Pioneer, whose reflections on the weather are-` both interesting and undeniably true. To other contributors who have forwarded poems from old scrapbooks, etc., may we express thanks. Through your interest and co-operation, many are nding en- joyment in the Quiet Corner. It exists for no other reason and the invitation is extended to one and all to share an active part in it through your contributions. ennui I UILLVHSIL '7 vua. V..." -~ ...,..,.... SNOW Out of the ght gray sky I see Drifting, drifting so silently, Driting down to the hills below. To eld and forest, purest snow, Delicate akes, reectors of light, Cov ring earth with a manlte of. white. 1' 1'1 AVlrll\l n;1-I fl -4.. an...` a . . [Mary had a little cold, But wouidn t, stay at home ; And everywhere that Mary went That cold was sure to roam. It wandered into Molly's eyes, A...` A11-..` 6L... .13.. A4` Lnnunu vu.L1\A\4;\. uuv `mun; A: `guy, | And lled them full of tears; It jumped from there to Bobby's ......, Expectantiy : 1 To gracious be, lTha.t I might sweetly do the task` I G.-. ...,..... J... . nun, And thence to Jimn1y s ears. I It painted Anna s throat bright red,, And swelled poor Jennie s head; Then Cora caught a fever, and A cough put Jack to bed. ` The moral of this sorry tale Is very quickly said: Mary could have saved a lot of pain With a day or two in bed. --Lanark Era. a. a. .n. .. The Quiet` Corne: These gifts I sought to make my` I\1IV1-\ uv uuou vv nu: , That I might never be too deep en- twined With daily care, Nor overlook the small, kind deeds That make life fair. prophets, you I'm`, through, For you often make us feel quite! Blue, I And I would rather spend my time` In penning you this truthful rhyme. MARY HAD A LITTLE . ' 1 I\ow I have some real weather dope, Which may be of help, for so 1 hope. And while 1 do not prophesy, I Il state facts on which you can rely. l '|When the ground is covered o er with white And icicles glisten in the light, And it is twenty degrees below, Vnn rnnu kn /\II\il\ LL.-.4. ...,. 1...-.- VVhen dark clouds bright beamg, 3111811 1'l'\'<`1'1ci.a swell into surging ' `sireams. Then we can `.811 without much pain That we are having a sousin-g ruin. dill? the sun 1 When green grass and buds appe-ar,| We know at once that spring is here. And when owers bloom in bright array, We know that spring is here to cl-nu Dispersal Sale Prices Surprised Spectnrors Near Alliston When leaves on trees turn a dark rich brown, And by the millions they oat down. It must be plain to one and all This is the time that we call fall.` Then when it's cold, with lots of gnu n , `And biting blasts, with ten below, We do not have to reason much To know that winter has us in his clutch. vxl. rs-,,, 5:-L4 uwuuu ll\r\.al\ All day I have toiled in that busy! __21I uauu Where souls are ground andl money is made; All day, till my temples throb and AL ...'11 .uu Av A-J uvv\.nu_y' uI:51.c!:a UCIUW, ' You may be sure that we have REWARDED OPENLY With the whirring grind of the wheels of trade. THE SOUL S HOUR -Dalston Pioneer. qulreu 1U1 -;>L1v,vuu vu-nu-\.. .,...... Y-,-,-__. Well, if the customer doesn t pay and the merchant doesn't pay for advertising-t,hen, who does pay for it ? Why, bless your souls! The truth of the matter is that effective advertising is se1f-sup- porting, self-liquidating. Nobody pays for good advertising, unless if we must nd someone to pay for it, I guess it comes pretty near being the non-advertising merchant who pa_\'s--and pays and pays-whose overhead goes up as his sales volume `goes down--he and the non-ad-readiny: customer who buys blind, fails to read ads and in conse- quence, gets stuck with inferior, non-advertised goods, at higher prices than he need pay. And ihere you have one answer to the old, old question; Who pays for e`ective advertising:, in the nal analysis ? Not the buyer of adver- tised goods. not the merchant who sells the goods and uses the advertising: space. but the non-ad- vertiser who fails to get Ihe business and the non- ad-reading public. V Condnehd By The Pathfinder EAII day I have gripped the trench- ant steel And grappled with columns black and grim; -Till to-night I am faint and my senses reel, And the glory of God seems far and dim. [And so I have come to this quiet room To sit in the dark and touch the keys-- To wake the ghost and the lost per- fume Of tie soul s dead owers wish my harmon-ies. l/`nd here, alone, for a Si] I can dream and idle away ; I can touch the ghost of : . ower-- ` I can catch the gleam | ished day. I gI can gather the lilies of long ago That bloomed by the path where ` a baby trod; -And 1ove s rs : roses, as white as ` snow, | That are blossoming now at the ` feet of God`. -Oh, stainless lilies, and '_ Oh, passion-ower, petals red! ycl-ID LIEU. You are mine once more for an hour, to-night, Though the heart be dumb and ` the years be dead. l|Oh, scented summer of long ago! 1 Oh, vanished day with your gleam ! of gold 1 ; 'Oh, blood-red lips and bosom of ` snow ! You are mine once more as in ` days of old ;- `Just for to-night, for at early dawn ` I am back to the grovel of greedy `.__J. . , luau 3 Where the wheels of trafc go whirring on, And souls are ground into golden 1 dust. A11 . n- ,1,,,, 11-}..- BUYERS WERE EAGER TO PUR- CHASE EVERYTHING OFFER- Heating experts nd a problem in "9" "ested Since `men's heavy minter clothing and` `Women's lighter garment.s-they Mostof the patients getting thos- 'wonder whether future homes and pital treatment in Albania are sick loicea will require separate rooms with malaria, and in some part? of `for men and women with dierent Albania malaria afflicts half the " heating. people. ADM -.A1bert Bigelow Paine. single hour and drift roses white ! with your ` a passion- Following a lingering illness, there passed away at the Royal Victoria Hospital on Wednesday, Feb. 22, a pioneer resident of this district in the person of Donald Cameron Mc- Arthur, in his 81st year. D--m at I`.-\1'Hnn-nvnnr` nhf, .T`|`l`V DONALD CAMERON McARTHUR Armur, 111 um orm. yum. Born at Collingwood, 0nt., July 9, 1859, the late Donald Cameron McArbhur was for many years 9. resident of Crown- Hill, moving to Barrie upon his retirement from ac- tive labour some years ago. He was a member of St. Andrew s Pres- byterian Church, Where he attended when health permitted. He is survived by one daughter, Mrs. Jane Robbins, and three grand- children, Mrs. Martha Prosser, Miss- es Evelyn and June Rolibins, all of Niagara Falls, New York. His wife , the former Margaret McArthur, pre- _ deceased him some time ago. nu . :_._.-.__l 1...`) -(`nun {Jun Dav} (IGCEESBQ 111.111 auuu: vuuu u5v. The funeral, -held from the Bert Jennett Funeral Home, Owen St., Feb. 24, was conducted by Rev. Dr. J. S. Shortt. During the service, There's a Land that is Fairer than Day was beautifully rendered as a solo. -n u -. ,__.___ _........ 1uI'....-. `M Pall-b eaters were Messrs. M. Ca_ldwell, V. Caldwell, R. Gough, Chas. Luck, J. Pratt and W. Rix. Interment took place in Barrie Un- ion Cemetery. Horses and Live Stock of Hiram Wallwin In Good Condition--Cows with Calves Brought $72.50 and $77.50---Brer.-ding Sows Snapped Up at $49 and Shoals b-ring $10.50 Each. Boys are men that have not gun`, as big: as their papas, and `girls are women that will be ladies by-and-by. Man was made be- fore woman. When God look- ed at Adam He said to himself: Well, think I can do better if I t1'_\ia_<:ain. And He made Eve. God liked Eve so much better than Adam that there have been more women than A GrIRL S ESSAY ON BOYS OBITUARY 111611. IBO}'s are a trouble. They wear out everything` but soap. If I had my way half the world would be girls and the rest dolls. My papa is so nice that I think he must have been a little girl when he was a little boy. mt-.. ....... mnrla marl rm tho TUESDAY, MARCH 7, uu_\. Man was made, and seventh day he tested. ' was then made, and 5 never since. 1939.. I on the Woman she has But Not a Sales Tax