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Ch eoroletiwnersare the _,The family iflup_enc_e--its relationyg. 1 ship with the .really.,ne motor cars. ' of the present time is unmistakably" reected in 'Chevrolet--reected ins; its safety, its durability, its beauty[ its comfort_`a_ndp `its-,_1.po_wer%._ The a_; world .expects'` more from '_Che\li\'"O-'Tf{ let than ".ju_st_Ta good 1i_ght.ear_.p it? expects a General Motors car. A' So Fe Chevrolet just h-ad'tobe `a carfoff exceptional value. T he; handsomee-L" . new mo`de1s"for 1928..are dedicated to the molciringep9121oi,~.Wh0:,`ppre=:fi ciat_e- as car"`at the? lowest po`ssibl`eay,Eoigst--botI1* first[Costvandggfo`ftostjomaihten-ea` I got 35`miles to, the gallon -on my lastitripi You should have seen my Chevrolet walk up those hills onvhigh.' ``It was` a`stonishi;n`g.g the way wewent through the sand and mind. `.",lt,S so easy for me : to get through traic.. I can parkin spots where the big car fellow` ' can t. l feel I can t go wrong wit~h -a -`General , Motors `car with theiri big, soundorganization which riricludges service everywhere. It isirernairks like the_se from Chevrolet-' owners which are l`eS.p.On_Sib.1Lj,- for Chevrolet sales increasing bymore-~ than -.seventy.p`er cent. durin_g`=' _the past year. ~ ; _\ . cu Evao ET ' A` Disti ngui?s`h Memliet a ` Distinguished -Motor Car Family ~`$IDI` Finished in Faunce Green Dt'1c.o{' with black body beading, strip-T AA {ya nudan Ivnnnuv The CHEVROLET` .. -2.EDAl`{ , `\_; 50' - ' >' . . -, ` ,' _ Leaving High S.cho9l' `hefentered _ the Royal B ,1: -and was `four years with 'th t institution and later` the Sterling forvtwo. How he gotinto the car business is a story - in itself.` He 'wasn t getting ahead fast enough. He spotted `a great future in the car business and `started in selling Chevrolets and McLaughlin-Buicks in Alliston ,'in partnership with J. `S. Potter im- der the firm name of `Potter 8; Coultcr. In 1923 he took over the` Chevrolet agency himself ;and;' in -1 August 1925 established-inBarrie.;` His `business has `beenm growing steadily ever since. , _ V. ._ . TL-" nunnnnnh: far Rdfl ` ;eauuy ever anuuc. The" prospects for. fhis'- e.as61"1V A it R; his cum! Bright Spbt & in T Auto `_IT1l r:`E_-`J'l":E_IEl"i neveithlooked bette1f',' `Mr. ACou'1t`eiA' says. '.Re_duce_d pricesand an im- proved- product.-are -the. reasons. The Chevrolet is now within the salaried and working-".man s reach-`.'-. _The'car has iplen/cy of st 1e`a,~'nd -:"dqra'bi1ity. Its up-keep is ow.and_. `it`has a good tradie-in` or resale`. value. It is "a car_that -no one need be? ashamed. of. -It, is immensely `nnnuom 111'N'1\' fh YH`l}'\('.- " ' U-lo I-|:_ ID 14 `popular with the public. TheY 11 Show `r. ~1`z'. .coULi'E.R __ ` 9-4_-5.`-Iv hptoA by Jackson. Local Business Has `Gone `Ahead in Leaps; % and Bounds. Jzutu. .5- r ., ,5 `';-~ ', . xi . K, 5' ._O 1` ` - V _I,3_iI cxnunlsn; ; (4 gzgsmart ' 'Featire A .V =`Embo3id in}:-New , = ;. . . . CU!`-fIUllI.U3`~_ aulan nun nu v_uu_ .-. '~s\zo1'-Ti >ae`tau' or beamy; _spee&:`g,w., ;-e`r.T. economy: .ahd>~;.;11ng 'com!f9i-t; $7` Chevmletfa poioh as the~w`tn-Id"; largest automobile` manufacturer - .har'enab1ed `the company, Lthraugh V 1ts.tremendous'guant1ty prodution- program. `to provide expensiye; car `matures and keep `Chevrolet in `the. low-price class at the same.,Vtime'.` ' nun. mI1....nu-.1n6 ngnfa` O-`ha .':i.vnh_ . '4 " One of.tlfe 'co_,1.1tsta..-n g attract`io_x'i's` at:ne'xt week_'_sMotor Sh6v`r. will-,-b_e thediatlnctive new line or cars-re-1 '7-eently introduced by. the Chevrolet` _Mbtor Company ` of. Canada... Em; bcdylng a.1).'tl;e smart tea.tur,es.-that made the preceding mode1`the".mosjt popular car 0`: 1927,_the new Big in- corporates; marked" 9.dva.n_c_es. In ~a\ze!"$' -detalf 5.Ded,:_i}0W.-`. <...e .'-mnmv: and-,-riding com:!`oi`t'." low-price 01.53! at tt1e_sa.lnu.`|.uuc.` - The Chevrolet retiectsi theiidvahg times .0! quantity production; and.` testifies to the,ftaci1ities`an`d. re- sources oi! the many General Motors] institutions that cooperated ~ with Chevrolet to make the new car pos- sibleain its price `field. - I .w Displayed under; the titre` or the Aflbigger and better" Chevrolet, the new "line represents the results of. lessons learned. through --13 years~0f constant progress in the` building-qt low-priced transportation. A brief appreciation of some of the ad-v anc- es in this year's Chevrolet may be had by-noting the following '_'hi_gh lights: . . _ . Extended` wheelbase, greater `speed and power-, topur-wheelhibrakes, long- 3 _ `U_I& wuuvi vw vv--_ ..,, "`AThe5rst "co`st is 16w,:.'but.:Chevro1et can be_ Chevroletllealer thppugh the GMAC whose `=x.:timeypa_yr;1en.t rates"are the lowest -in the `automotive indstry. Your "Chevrolet 3 "Dealer ( >1iv'_,`.=hi._s representative will gladly ex- -'*`*.e_plain thig tqyou. ' ' . - - bought oh .,deferred (payments from .,any Turnover ink .12" Months ..4 Emma: nnun ` ' ` its St ` '. Beautf-`--Its Amazing Performance--is just what one . would-gxp ec)t_T from th -source from which `it; c6mes.. _ Imp.rio.v_eV, cl.'"v_a1ve;in;h`ead motor; New st1rt):j1;1 grcr. -frarr1:e,% 107 in . wheel `anbdh ' " 77$: Thermofat...control-Eooling system. % New a;llb.%1_` "finvar-Jstrut pistons. New.` `ins ' lighted. ~ "New two?-port` eaxharust manifold. Patented semi-e`l_li'pti.c shock absor- e ber springs; 90 inches of spring } on ea_ch*5side. " l.Saf`ety gasoline tank at rear.` Vacuum `feed to carburetor.- _~ .~Larg.'er balloon tires 30 x` 4.50 in. New `stream line bodiesby Fisher. . New'iDu'co c`ol`ors. ` - "Theft-proof steering, and ignition 1-..1. _ rument... panel -in dir_ectly_ ."a3aki'AVVi ' A-CLoi1-lter. V. .,A-C;~ai.1f'_*`c:l'_e':1'n.er. % - `Single ,p1ate_ dry disc` clutch. . New cran kcase`~br,eathing system % 4-`Wheel `brakes and `independent pmergency brak_e;_s_. V ' rltgisv tq owiif_a Chevfolet ___ *..1...~ .ru.........1..4. ...... 1..-. effroonniler `bodies, new D_uco ..cplo:1s,`-thermostat cooling, shock .a.~bsorb'erT.springs, motor enclosure. and . lnqirectly lighted " instrument paneli-and other advantages built ,l'n as a result of lessons learned th_1-o'ugl_1`_1'3';y_ears of constant pro- gress, : - ' ` . c1--._.. .......'........-.. ......_ I-nluinm . 5l. U3So `- ' . Seven Tpasenger `cars, including` .five closed a._nd\ two open types. com- prisefhe line." Every driving _re- quireme,nt,'is cared for in the ma-ke`-.| up and appointments of thq var1ous"L body types. ~ . = I .vu_,_,-__ .u_..-n 2.-- 1.--- ._....`.-...1 4...- . new Iineachie-vest to a "degree hith- uvug a; gown. .111 exhaustive test's.WAs 8. result `the, ertovunexampled in the 1o'w-priced Llelg a. standard of smartness. ad- vanced performances,` slking color combination, completeness of equip- ment and minute attention to style. `icomortt and? luxury - .-'l`1n"mnnn1'nnr has: n iubflnnfrt.-\ I. 7 `Every detail has been preved true `i I\I V I-IIIZX Q IIwu-uc- T -[Ever have ~ someone back into ;the car or otherwise misplace his [car so as to lock a rear bumper` with your front one? Such colli- `sions usuallypare so trivial that the drivers forget how it all happened. When bumpers lock it is quite a "problem to get them apart without jacking up` the - cars or putting forth a lot of effort. The first step isvto remember how the bumpers gottogether as they did. Getting -them, `apart, then, simply is a mat- ter of reversing` the original pro- ~ (BESS. . - - n There must `be some reason for- the fact that in Jenueryvthie year . more Chevrolet: werejsorld-`in Qat- ario than almost all. other can combined. The oicial; records. chow" this. The increase in` the sales of Chevrolet: during the set _ three years has been not of phenomenal. The -Chevrolet is General Motors best bet." They are today manutacturin more Chevs. than any other mo el. The public is demanding them. in: 3 art` nhnvrnlet trulv has a. wonderful A comtforn anat mxury .. .. . , "'.1`he new car has a dlstinctlvebig-` car? +,_appearance`.`ent1rely foreign to {ts- `1S1`-`ice -class. .~'I`.h!s is achieved by A adding lfour inches to the wheelbase. . bringing the present total to 107 inches. 4 - .,e;ss. _REVE!ST}i6CEsS Vagaar Finished in -'Fa1r'r'1outh Gray Duco with body -beadaing in black, striped in French Gray. V Tr Finished in Avenue `Green Duco.with `black body beading, ...L.`.3....'. A .'a. can` A I.` IIIIDILUU L11 (.1 V I striped in gold. THE.IM.Pl`:'..R:lAL SEDAN "Finished in. Cossack brown Duco with Mountain Brown -beading, old stripe. -Sjteel disc wheels in brown and_go1d4 stripe. scan :1: VI`! \al\IJl\l\IIuI:aI Finished in; Dunde Gray Duco with Brocatelle Green iiody beading, striped in gold. Steel disc wheels.` JWVULQ an or -vu vvw-vv-, ---- --_..- dealer, has played no small art` in establishing this record; it}: a branch at Alliston, and salesmen at Tottenham, Beeton and the nu-nnnv -Pnr nrnntinnnv an nf South Phon 1164 TO GET THE BEST wrm .' \ x ANY or THESE goon cmzsi J * , USE" * V ' 1'1-us spam` CABRIOLET jg- I1-,,,_, DISTRIBUTOR o . -M '~ 1 .. ; e; `.5-` 1923, ihunaiy, Mg:-ch 15, 1923. BARRIE punuc 15 wemanumg uwm. , Chevrolet truly has a. wonderful record and T. R. Coulter, the local has art A- .m+n1\1ua`|nna- 4-Eh: war-nrrl; ith LIUZIII V the d prena Lodge event mens thing Hon h oflicia As mitte time ticallx L1-- .1 firm Iitnrst Bar make Venth lodge owr tende in to have exten Barri Oshax (IUC the . form Dru into KJLCII cash BU Iowennam, neuwu uuu mu: 3 ency for practically all of South Smcoe, his contract is for two hundred Chevs. this year and he has been maintaining. about this six Col. Heit ilar Mrs. civil of t Heit Stei cone pass mnc brou w h i (- Ju srho .30 bail ed 1 ]Ht.` had nmk St. ('21 U.` >ldT' : (Hon ]Z'l.~ fix P090 EIUM ' 'Re&}Eniii Q"a'r'-"f ter Miim. 4