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Luau CVU1.` UUUGIIICU UULULUI V The prices of used cars drop commensurately with reductions -in the price of new cars and con- /sequentlythe allowances that can be made on trade-ins are a factor in 90 per cent. of the deals. Now V the lower level prices of the thous- and dollar and under class of cars, their improved appearance, com- fort and performance will make it` more difficult to dispose of used cars. Because- used cars accepted as part payment on new carshave to be sold it is quite possible, in- deed very probable, _-that ..the _ downward revision in the prices of used cars will be mere than..pro- portionately .co.mmensurat_e .with - that in the prices of the new cars_.. This seems? to worry some. un- analytical motorists who see only T the immediate depreciation effect- ed in the market values of the .cars they own. .A'ctually, unless they are through with motoring ' -with their present cars, they will gain, not lose, by the reductions_; made. Brevity, and lucidity, pos- sibly, will be best served by am example. Mr. A. noticed in-'the used car market report published a month ago that his car had a market value of about $500. To- day he observed with disgust that the market price of his car is only $440. His car has depreciat- ed in market value of $60` or twelve per cent. `in a month._~A month ago he was considering trading it in on. a new car. sell"- ing at, say, $1,000, hadhe done so the new car would have cost him his old car and `$500 plus `his used car's reconditioning `cost. A ...'.AnM-inn luau hann made of (`I what I.._. "rhu'naa{y. Min-ch 15. % ..--_._...__.._.--.._._.____.. row Sunbeam` type t ,5: .'radiato_r`,_ the sweeping. Rolls-Royce ecceng trically turned `type of~~ro`pt f6!l._9'_ ders, the saddle type ihountin'gs__ of cowl lights,'the large diameter-` ed close-coupled almost neckless radiator caps are but a few -of. many examples of this.` These were variously adopted: by Gad- illac, ,' Lasalle, ' Marmon, Packard,` -Pierce-Arrow and lstutz within the past year or two. Now count the E medium and low priced cars with one or m`ore'of these features." A_-LL.... :-"1l\C`lIQ`> `anal-Ah in ' one 01' more 01'. Uncut: -uauuurva. Another`in'1portant' factor in - the I great interest evinced is that more new "series and supplementary models are -displayed than have been exhibited in many years. Symptomatic, this, of th ` intens- ity of current and pr spective competition.- Some. makers are `producing new series every "half" year .now. Some manufacturers. who introduced-their 1928 series of models at the -Canadian Nation- al Motor Show have ` supplanted them with entirely new series. Some makes introduce their new models at or about the first of the year, more introduce theirs dur- ing the summer and early fall. Most of the latter are introducing ' -I `-E =3 `* _ .. _ \~as:\txm\\ `\`:\ ' mane CLOUD SEDAN~a_ 32 I FLYING cLoUDp11oUGHAM WUIIIU `IO 3 nu; ma cu:-on-ug--u A; ,,The automotive` industry is ,the;'; ._iarest manufacturing -industry in 1 the-`western hemisphere; if not the`- world. It is roduc_ing._more-trans- portation un ts than the makers of all other types combined. Chief of these units are motor cars. They, by and large, are regard- ed as utilitarian necessities, yet "thestyle and esthetic factors en- .ter into` their fabrication as into few, if any, other products ex- cepting my lady's scanty sartorial adornments. - . series and so, uite- *asiiie" `1 -`o` supplementary `~V:1nodels7 or `e,rex3` .coiisiderations o unprecedete V heights of values and .`.valley_s of ' prices, this year's shows >' 1:` interest to a degree unrivalled in many Y.81'|- ' A. ' I : Then, too, the automotive coin-`v fanies arevnow 'owned'by an ever ucreasin multitude .of people `and stoc holders in. these` com- panies have a very practical inter- est in what they are producing and the public reception accord-` ed their roducts both relatively and ,.a'bso utely. A The brokerage" `commissions on orders to buy and sell automotive. sto_cks as a" result ,0! :what the show has revealed would pay a king's ransom. - ---L_...-.L.1-.l :...a...r... :. n..,.I '. When, replaclngeecotter pin.- or a. split pin. it is ver'~y-important to see -that one is selected" that fits perfectly. I! the pin is Just the least 9too small It is sure to create weer. IN REC) HISTORY FLYING CLOUDS WLVERINES The : F_i1iest~ Car on %the% H ighway Reo comes to the Show this year with the most complete line of ne motor cars that Reo has ever had. Flying Clouds and Wolverines are there in nine different models and` in many gay color combinations. Be sure to'7 see them at the Show -ethentry them out. ,You will nd "an eager zest in the way they do the things you Want your ideal carto do-.-azest that will make your motoring a pleasure, day in and day out; year after year. 1-I-in. a_AnI::}r5,x~AMI'Nin BLACK and WEIETIE3 TAXI `*'New days. New ways.` Taxi service which gets? you there quickly and u l safely.--and at "a cost so small that it should be enjoyed by all. Our closed cars are" newest models--most comfortable and safe-a1l sedans and service at all times, prompt, courteous and careful. Give us a ring. Try.good taxi service. Long or short` hauls. J. A. STARR, PROPRIETOR -------- ................. . .Wo'x.vmuN1z _,,,._` FLYING CLOUD spgxyr _CO_I_J_l:I;I_(2-Passenger) ` 5 24-noun SERVICE DAY AND NIGHT WOLVERINE S_EDA.._1S FLYING CLOQD _ROAQSTER PHONE142 Page Flvo "last year` was one of the mo`st com- S cushy relatively. The new price Plants orjgzontinent Now Producing 5,000,-000 ` Cars`-a Year ` . Certainlywthe` most importer} and signica t feature of larriG_s Motor Show at the Armouries this year, and of those which have al- ready been held to the south of _us, is the general downward revision in prices. In the motor industry petitive that the industry has ex- perienced, `but it is obvious that the current year competitively will make the past one `look rather alignments, enhanced .values-- both unprecedented-and the `large proportion of new series and supplementary m_o the Show -are tangible anticipations of this. That statement indicates two other important factors in making the current show such an out- standing one but before turning to them from this brief and_ more or less supercial consideration Of -the immediate, and prospective competition in merchandising motor cars two other factors should be mentioned. A year ago the motor vehicle production cap- acity of the plants of this contin- ent was approximately seven and :3. half million cars, trucks, taxi- cabs and buses per annum. Many Plant Extensions Plant extensions; reroutings and retoolings have stepped up this capacity during the past twelve- month by nearly a million vehic- les. Consider the `part of the pic- ture, for example, our Canadian -motor vehicle `plants `present. Gen- eral Motors at Oshawa is complet- -ing a two-and-a-half `million dol- lar building program and :_are re- .opening their B-order `Cities plant. Willys-Overland is completing a half-million dollar new,plant at Toronto and has extensively re- tooled and rerouted production to step up output. Dodge and Dur- ant have both very considerably increased the production capaci- ties of their Toronto plants. Then at the Border Cities `Chrysler, Ford and Studebaker have all consider- ably increased their output capa- cities. The retooling of the~Ford plant hasbeen a herculean under- taking. Both Chrysler and Stude- baker have enlarged their` plants. Even as this is written there are some very large plant extensions under way in -Canada. And so it is in the United States. `Recently, {for instance, Nash announced that work would start immediately on dition. _ " _ 1 1 '- u \ 4 1 '1 1 u 1 a million and a quarter dollar ad-V L`Ih)%o\wnward Trend of Pri_ce}s F eatulg of .the_ Year s Autos Believe Fututre *'Ho1ds_ Even V Keener; Competition. in `industry; . usap DROPPING I-llblllllo They are predicting a `ve m- A lion car year here. Even if this prediction is redeemed we are con- fronted with a greater disparity subsisting between anticipated output and production ` capacity than ever obtained before. 7I'1L.. ._..t....... ........l .......... Au-..