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" 6&i{2ia. some of the eet owners; driving Livingston-sold truck eets today are Caucilla, Saso, `Rdttalia of Orillia. Russ of .Col- Hnnvurnnz urn! -A6-Inn. ml. ...` .1! ---'-- Livingston Bros. Are Ready For B3'g_gestSeqson in Careers, . A BIG BUSINESS FRANK W. LIVINGSTON Page "l'wo\ THREE Baomzns WHG su}*%lnonc:z% CARS SMALL Towns LEAD `Statistics talfen some "time. `80 showed that titty-rive percent. or all theautomobilesin the United: States were in town: at less than 5,000 population: and that less than nine per cent. were in cities at 500.- 000 peopie arid more. by trucks. $2,342.00; total, 88- 658.00. This would mean-spreuJ- ing the cost of the trucks over six years. Or to take the whole cogt oftrucks from one year : appro- priation would then mean: h `Cost of trucks, $4,800'.00;.oil and gas, A $498.00; license. $48.00; drivers wages, $996.00; total. 36.- 342.00,` and we `still have the trucks for any purpose at the end of the season. UV? ' ' One-sixth cost of trucks, $800; 166 days at "$8.00 for gas and oil, $498.00; 166` days drivers` WI es, $996.00;1icense, $48.00; total, 2.- 342.00. Whichwvould show a. uv-- ing in favor of trucks as uninit- teams as follows: T I AAAA ..__.I_ -3 ....----I I... 1.--..- ||vUHlll ID J-UlIUWi 6000 yards of gravel by team: $6,000.00; 6640 yards of grave by trucks. $2,342.00; total, 88- RKQ n TH`: uuuuhl nnnnvynnunn - IICIVU DUI UVUIC UWUHU IIIIID WIIIIIVKO The truck particularly has be- come known as an acknowledged money maker. It is earning its salt." Men to" whom Frank Liv- ingston sold a truck with-either a small pavment down or none at all are eet owners today.` This factls not generallyknown, but it is suiclently known to promote more business, particularly winter business. _ /' LUIIUWS 0 Depreciation if used 166. days a year, would be per day, 5100; gas and oil. $3.00; license, 0 `cents; awe drivers wages. at $8.00 each 89' $14.80. Then 40 yards of grave would cost $14.80.` One yard of gravel woiild cost 86 cents for'de- livery. This is on a basis of being employed for 166 days the semen: teams. In that time we have deliv- `RRAA -m-J-.-l um-u-I -- -_-A $6.00; total cost per deyi VUCI|llo Ill IIIIGV IIIIIIU WU IIHVU U'IIV' ered 6640 -yards -of rural. us `against 6000 yards do! voted` `by teams, and the cost for this would be: t\_- -!..A.1. --..L' -1 |.....-I-- `BAA. vvvvulvrd UUIIIIUU Ilwtlil DVD QVV XWWI Takirig six teams for a day drawing gravel they would draw, each four loads or twenty-four loads in all of 1i yda., makin 36 yds. of gravel, the cost of w ick- will be $36.00. That ia,the gravel will cost $1.00 per yard for de- livery during the year. At this rate we would get 6000 yards of gravel "for $6,000. 0 (V--_..-_- ..__ I...` A__. 1__- L_..' auwvvn nwu: yv vvvu Suppose we had two two-ton trucks coating $45800. Each truck would make at least ten tr! 3 per day carrying 2 yards at eac trip. or a total of 40 yards per day. The cost ofdwhich might be gured as follows: ' - " r\-_.._-.!_;.:-_. .13 __--_1 can .1____' _ LIP VV years an average of $4,000 per year for teams. This year if the roads are to be put in better shape and the road program of the Coun- ty and Town is carried out, there will have to `be a great deal more gravelling done than ever. If teams are to be used we might ex- pact to spend at -least $6,000 for t em. ' - 'I'.. .. --.._-'. --.1.-_. an AAA ,_-,--I'J I, - we"f;233 spent in the past three I In a year when $6,000 would be spent for teams it would represent the wages of one team for one thousand days. If we had six teams each day .it would represent the wages of those teams for 166 days. "l1n1.8...... ..X.. 5...... .1-.. _ .1--- \-UUH UIUIIIUII3 .I beg to submit the followin gures regarding the deliverg _u gravel for the roads, etc., for lip Works. WA `Iain: annnlv 3:: than annual. 14..-- According to; Town Foreman Ed; Shuter the .. Town of `Barrie has- been losing thousands of dollars each year by using teams instead of trucks on its road work. Here is the way Mr. Shuter gures it _out in a letter read at Monday- night s council meeting: Gerntlemen : 1...... L- _._L..-u LI-- n,u,,,L . i from three to five, mostly Reo speed wagons, onwhich the truck driver is particularly sweet. The Gravenhurst Sanitarium has a eet of five Reos, as has Hinds of Oril- Us and Kingsley Transport. They will all swear -by th_e trucks they drive and have been good custom- ers as repeaters and that is the most satisfactory business any firm can get. - A The Livingston brothers are of . the hustlinsg type. Originally they 1 all came of! the farm and_they are 1 not afraid of work. They are not white-collared" men. When there . is work to -be done they are in the ' thick of it, and they all have un- bounded) faith in Barrie and have been spending every dollar they have made right here. Perhaps if we had more Livingstons we would have a bigger Barrie. SAYS TOWN IS L*o_1_1@_ MONEY msuumus um urlula. nllss OI .U0T1-I lingwood and `others. They` all own Truck Drawn Gravel Costs ` 36 Cent's-By Teams $1 Per Yard? ' WM; Llvumsron \`ODGE( ROTHERS. (CANADA) LIMITED -. -1n\I`I|_V\I I Idflvilli The owner-do-iver of a smart lit- tle two-seater car was permitting a-- friend to inspect it. By Jove, fou must have done a lot of tour- ng this year," said the friend, I see you've done almost ten thous- and miles." Ali," `replied the owner, `.`that vgas mostly looking for. parking places in town 1" A large wrench can be applied to a small nut by using -the tollowing method. After the wrench is applied to the nut or boithead in the usual way, before beginning. to turn the wrench, pack the Jaws with the blade 0; a. screwdriver. a. bit of metal. or even a. small piece of" hardwood. While this is only a. makeshift. it is something worth knowing it one is caugh-t on the- road with limited toolequipment. e AWBRIEF H ISTRY OF A GREAT AQl==H\EVE ME N T n A jwm=.NcH sbaaasrnou A I_....- ----- Mogreesive engineer- dictated the re`\{i- . aion and renement of ` existing four-cylinder power plants. % Two years ago Iiodge ,3;-others appraised` its ,tnat rlgub uuw. A V Last year was a good year in! the auto business locally and this winter was much better than the average one. This Mr. Livingston attributes not so much to-improv- ed business conditions or to an early mild winter, but to the fact that people are becoming convinc- ed of the fact that the auto or truck, is a year-round means of transportation. A few years ago it was a rare thing to sell a car or a truck in the winter, and if it was sold people did not take delivery. It is quite thecommon thing now. Times have changed. Livingston s have sold over twenty this winter. A I-unnb v.nuII{n|I1nu'Iu `on: HA. - ..._.:._....- _ LIVINGSTON BROS. -'0l"0C0 Dy -18.01 MORLEY LIVINGSTON Brothers undertook an important and `gigantic task - which is now complete. a - i Since its inception in 1914 Dodge Brothers had specialized exclusively in a four-cylinder product. During thirteen years more than two million units of IN THE Spring of 1925 Dodge that product were sold to America and to the world. It is unnecessary here to comment on the singular merits of that famous `Four. it was honored on the battleelds of war, and achieved. equal distinction on ' the highways and byways of peace. Its long life and complete dependability had become an adage. . . Meanwhile, however, times were chang- ing and tastes were changing with them. Viile still as ixnportantias ever. depend- ability. alone was no longer sucient. _ Greater speed and comfort, more style and luxury were the " growing o prepos- sessionsof the hour; an uoouuugug `:1 vv gnu. av vv "lIoa\uv\s nuns 11115535113 Six-c.ylind'elr motors_' were gradually bc- ly populatqilaty Four has replaced it; practicallat popular `prices. ` . famous predecessor. l PARKING pnjdi-:s nUNLo1~A'r.. BARRIE -4Photos by Jackson ' nvmna-rmu frestif ng against her husband-, Mrs. J. . Cowry of Chicpgo said: '?`Oh, no; he hasn't I temper; We a climate-torrid, tog" EDI-EU!` I-Hill expoucou. -Inbullt quality is apparent in the new Ford car from the time the door is awung open until the dem- onstration is ended. It in then that the prospect begins to realize just how tar the new Ford car is ahead t to! its time. . UL DUE I-JlV lll5"BlvUll uuauxuam When we quit selling what we sell now we will go out of busi- ness, said Frank Livingston, re- ferring to Dodge and Rec cars and trucks. That is a fairly sweeping statement, but he explained it by stating that no salesman could fol- low up his sale and do justice to his customer unless he was prepar- ed to maintain a service. For that reason he doesn't believe in switch- ing agencies every few years. He wants his business built on a solid foundation and to have accumula- tive growth. It is experiencing , that right now. Y.nn+ xvnnv urn: n a-Ant` irnllvv ill! e -vvvnwl Up tut COVIV GVOGUI The; quality or the new Ford has been proven -in_ tests of peri'orm- ' ance `in. winter driving` that` have! won it the instantpraise of hardy northwocds pioneers. Bucking snow in the vicinity or Pembroke. one demonstrator Tudor `Sedan passed successtully through sections or `drifted roads that had stopped pow- erful trucks and-`high speed cars. on the Winniphegbortage la. .-`Prairie highways a new Ford Tudor sedan kept its schedule of dealer showings ,by getting through a supposedly im assable barrier of -dritts that ha stopped several powerful veh- icles. The highway here had been declared closed to trattic, but atter some vigorous work the sedan with its lead of passengers was-able to appear at a scheduled showing in the storm-`bound prairie town. Per- . tormance in. every case has been better than expected. -Inhuilf, nunlihr in ennnmme in Mm ` During the month oi December `approximately a. million and .1. half - plesttended showings oi the new ` ord models. Jslzned orders were exceptionally. good. which is espe- cially eicniiicant when it in con- sidered that deliver could only be nude in strict rotst on. Anolys I-- sales shows that thocar that ins torrneriy tor'tho inelsesis now be- ing bought`-by al classes. Approval of the new For car is universal, hnnd. it ie noted that car .owners- op- erating the most` expensive mo.ohin,- ee are now gin.-ins their orders for notonly one. but in some instance: for several at the new Fords. 'Ln` s-n:.Ne.. ml nu- _-... 11-..; u.-- .~FORNl-IW roan C_ar, Once % For Masses," Now Bou'ght_- By % A}l_C1asses 1 Advertise In The Examiner u Ihlinuui uxujjuln COUPC I >0 0.! . o_ V I Q 0: 53d. > 0` o o o I .0 0 .0 :Bl'0u8h3Q `use '0 0 0 AMERICA rAs*rns'ry1 THE v17c1'oRY `Coupe . .. Sedan . , . De Luxe Sedan task and embarked upon a program designed to place it and its Dealer Organ- ization in a osition on January 1, 1928, second to e in the industry. Quietly, with deliberationand dispatch, (and; without interrupting the regular course of production and service to customers, the new program went swiftly forward. - y ` x "The" astonishing results of this i great achievement are nowknown to the world. , ass. uuu. Citizens generally are agreed that the Livingstone did Barrie a good turn when they built the pre- sent handsome showroom and gar- `For thirteen years following the! age building on Dunlop Street. old Queens Hotel fire the site had been an eyesore to townspeople and to thousands of visitors who .were iorced to pass it. The new building. costing $45,000, was started in March 1926 and nished in November of the same year, with a frontage of 80 feet on Dunlop and a depth of 165 feet, two floors. Some people thought the Livingstone were overstepping the" mark, taking a chance. but Frank states that he already had business in sight for such a build- ing when he started it and: subse- quent events have justified his vi- sion, for it was found necessary to buy the Dyment property to,take 1 care of expansion. This latter is I particularly adaptable as a truck service station, which is a big end of the Livingston business. H\X7i-`nu uvn nnN- noninm urknf Inn 1 It is doubtful if industrial annals can cite, over a similar period, an achieve- mjcnt so outstanding. i A smaif, .sw_ift, low- priced and immense; I-- __-._--I-.. _._~-_I24.._ `l!-___ I--- _,; T All poficu [I o. 6: _To;o;Io' Tarn to be dyad, mar; the included Pierre Galrot, aged -86, ot Toul; wire 9. year ago. in the happy father Examiner -adlletl are neat ulce- France._ who m-a.rr1'ed his fourth or a. new son. men. and they work tor little pay. . 31390 Coupe for Four: . . , . $3080 , Q Sedan--......21oo `. .Cabriolet Convertible . . 2100 ` GRAHAM BROTHERS TRUCKS 1'? POUR AND MOTOR COACHES ...o. -kindofbusiness.Cspadti {no -000 - to 2-ton-fou:s and sinus glounnnglng ' fwm `i. -- = 8995083940 ll 1...)--- I . . C1 13! R A chassis and body to: conceivable , SIX THE -S E NIOR' srx Graham Brothers Trucks and Motor Coaches (formerly exclusively Fours) have been supplemented by Sixes. Fifty new types have been added. The capac- ities are broadened to range from one- half ton to two-ton, all resulting in the most complete and. capable line of work cars known, and with prices ranging from `99S.to 35940. .` Tben came The Vz'ctory--a Six for $1390 and :4 -/tbe most spectacular engineer- ing at ievement of the decade. These accomplishments, one following the other in steady progression, have now provided Dodge Brothers Dealers throughout the world with the most diversied and comprehensive line of passenger and commercial vehicles ever manufactured and sold by a single or- ganization. For every need and purse there is now a Dodge Brothers vehicle built depend- ably andin full recognition of the pro- gressive of today and tomorrow. Adhering rigidly to the sound and honor- able standards of a great past,` Dodge Brothers have met the challenge of a still more exacting future. The Sctiior Six, outstanding in perform- ance, quality and luxurious appointment, has been created. _ uuuu Luu Iuvu U15 ugurcno But getting back to Frank Liv- ingston and his Dodge and Rec cars and trucks, Frank, the dad- dy" of a trio of brothers famous locally in the automobile `business, started business as a curb sales- man back in 1912, but in sixteen years his business grew so rapidly and so big that he took in his two brothers, William and Morley, and in 1926 built the finest garage building between Toronto and North Bay. Just recently his new quarters became so cramped that Livingston Bros. purchased the Dyment foundry as a garage and , storage place. This has a frontage ,of 820 feet on Ross `St. and 250 ,on Bayeld, with two floors, so . that some idea can be gained as to its size. It is now being equipped with every modern appliance, washing, greasing, repairing, stor- age. etc. (-`:":nnr\n rInIr|1\1InuI (ulna an-nan-` rnoni: 291 Thunddy, Mhrch 15. any an Bec cross the ce road car is provi. essnr sarne ing b witho road enmplo fhe 1 chassi are a "|__ ml Inc ord Over one thousand Livingston- sold automobiles and trucks, new and used, have travelled! the high- ways and byways of Simcoe Coun- ty since Frank Livingston sold his first car sixteen years ago. he'told The Examiner the other day. Re- ference to his books showed that this represented over a million dol- lars worth of `business. When you get to talking automobiles it is something like talking mining.` Both run into big gures. Rut muff-{hm lxonlr I-n Wnnnb T.ln_ Keeps Three Brothers Busy--Plans For Future. Have Sold Over 1,000 Autos and Trucks 1 in 16 Years.