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Game creator turns author Claire Sproule is back. Sproule made Midland his seond stop two years ago when he was peddling his Trivial Pursuits- inspired game, Let's Get Personal. The game has caught on, and is being marketed -as far away as the United States and Australia, he says. Sproule is back with another brainchild: Norm- Busters. He describes it as a guide"for the guy who wants to do something not normal." The book is writ- ten to help the person who has a great idea but no idea of what to do with it. The former high school science teacher from Coll- ingwood says, "Most good ideas come from people like yourself, not from think tanks." ; Norm-Busters challenges its readers. Sproule starts the 167 page black hard-. cover so: "Got an idea? Think it will work? Got the guts to try it? If you haven't a minute's silence please, in support of the poor, mentally-battered wives who have been the reci- pients of this deluge of (garbage) since time im- memorial."' Sproule says his book has all of the information that he wanted but couldn't find when he had the idea for Let's Get Personal. The book tells how to make a prototype at home, where to get help to make it, and where to get it made cheap- ly (prisons and colleges are two sources of cheap labour, for.example). Norm-Busters deliberate- ly insults its readers, he says. "Some of the statements in the book could border on libel in certain areas.' Among the 10 shareholders in Norm- Busters are representatives of some of the groups in- sulted: a doctor, two den- tists, school teachers. The book is promoted and marketed by a group, as was the game. "There are no Gretzkys on this team." Sproule's strategy for the book, as it was for the game, is to promote it town by town, spreading from the country to the cities, us- ing word of mouth and selective publicity. - Norm-Busters will be advertised on CKVR Telev- sion. All 10 of the shareholders appear in the ad, Signs promoting the book are left in places where the book is being sold. The shareholders who own Norm-Busters are its publisher. One of the shareholders, a Georgian College graphic arts designer, designed the book. Eighteen thousand dollars has been spent on the book, although, Sproule says, they could have spent 'less The first printing of 2,000 copies sells for $19.95. Norm-Busters tells how to obtain a trademark, how to obtain a copyright, how to patent an idea, how to form a corporation. Advice on how to get free publici- ty is included. Sproule, who with his 'wife owns 60 per cent of both the game and the ¢ book, says that straight talk ue bs Game creator and now how-to book author Claire Sproule is promoting his book. Norm-Busters. The science teacher two years ago gave up Norm-Busters author teaching to go on the road to promote his game, Let's Get Personal. The book is the type of book he looked for but couldn't find when launching the game. high school Pipes band winner Andrew Maheu _ of Perkinsfield is the winner of the giant draw held by the Penetanguishene Royal Canadian Legion Branch No. 68, Penetanguishene. = ake La-2-Boy Your , Friend for Life .. Uns Home Ee natanes 101 Main St., Penetanguishene 549-8912 Sy ee eet The winning ticket was pulled from a huge drum during an intermission at the recent St. Andrew's Ball held in the Branch No. 68 hall. Give the Original La-Z-Boy 4 This Christmas. Priced From - $4ggo0 = Litde Gey make We Aave A Full Selection of is the book's selling point. In his author's after- word, Sproule concludes Norm-Busters with: "In closing, I assure you that writing this book has been sheer pleasure and a joy. Taking the liberty to put this accounting together without the use of a single reference text was a dream no other author would at- tempt. Unorthodox, incor- rect, arrogant. It's been my party, and I did it my way." "The Norm Buster Way." Included in Norm- Busters are some ideas Sproule offers his readers. One idea is, invent a 'black box"' similar to the recor- ding device in airplanes which store information on the last few seconds of the flight of a crashed airplane. Invent a black box for a car, Sproule suggests. Men's Clothier Cardin Shirts and Dondon Fog ants 46 Main St, | Penetanguishene 549-3544 VMT285 77 MAIN ST. PENETANG TA FRG Best Buy An RCA "best buy'! Front-loading model with Digital Command-compatible remote control. 14-day/2-event programmer. Express Recording. 80-position broadcast/cable electronic tuner. High-speed search and stop action. Fluorescent channel/clock/day/counter display. Automatic rewind. H-3%/s", W-17%/a", D-12°/a". TED LIGHT'S T.V. FOR CHRISTMAS $529.95 SALES & SERVICE 549-7978 HOME APPLIANCES ade ROYAL Dishwasher UD 39000-Built-in UD 29000-Portable-Convertible e Exclusive Scour Master system - @ 5 wash cycles e In-door utensil and silverware baskets ¢ Optional dry switch MID-SIZED MICROWAVE WITH DELUXE FEATURES This microwave oven comes with features usually reserved for top- of-line models RANGE MODEL SAVE SPACE WITH THIS OVER-THE- Designed to replace the conventional hood over your range. Fits into standard 30" wide opening. | | SHOP NOW FOR BEST SELECTION... REMEMBER SANTA, WE SERVICE WHAT WE SELL aa Ht. SS. St. Amant sie 39 Robert St. W. Penetanguishene 549-7227 and Sons Ltd. GHigtte s Children's Wear Cots to Ceens Large Selection of Winter Coats Girls to Size 14 Bovs to Size 18 44 Main St. Penetanguishene 549-8998 Tuesday, December 2, 1986, Page 17