The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

ee ge ee -- nn aE ct tein a TI re ee seine ate ARE nate an stat Shopping for Tourists Theme of 85 annual meeting The importance of tourism fo retailers in the Huronia region, and conversely, the im- portance of retailing to the touris! industry will be the theme of the 1985 Annual Meeting of the Huronia Tourist Association. The theme will be SS p pine. 10 r Tourists."" The keynote speaker at the annual meeting will be a man who is in charge of Toronto's most popular tourist altraction and Canada's most successful shopping centre - the Toronto Eaton Centre. John Dennis, manager of the Eaton Centre will address the gala dinner session thal will conclude a day of seminars and __in- formation on Wed- nesday, Sep!. 25 al the Continental Inn, Barrie. Toronto Eaton Centre enjoys traffic counts in excess of 1.3 million shoppers per week. During the peak Summer season, 40 to.50 percent! of these shoppers are tourists leaving little doubt the Faion Centre rates as Canada's number one tourist aftraction. Dennis was appointed manager of the Eaton Centre in July 1984, after jus! seven years in the shopping centre managemen! profes- sion. Dennis has a marketing and sales background and a flair for organization that has resulted in several new shopping centre openings and_ sales increases as high as 83 percent. Huronia Tourist Association President Rober! Kennedy says, the regional, tourist association is excited abou! Dennis' presen- tation and the Shopping for Tourists theme because "'it reflects the importance of the in- fertwined roles that the iourist industry and the OPEN DAILY 9:00 - 9:00 retail industry play with each other." "Our surveys show clearly that tourists wan! to shop when they come into our region. There is also no doubt that our stores and shops want tourists and we see the role of the Huronia Tourist Association to put together programs and information that will satisfy both these needs," Kennedy said. The 16th Annual Meeting of the Huronia Tourist Association will get underway at the Continental Inn at 12 noon with registration and the opening of a marketplace for tourist industry suppliers and associate members of the Huronia Tourist Association. The Suppliers" Marketplace will take place in the large Huronia Room of the Continental where the entire Annual Meeting will be held. The marketplace will allow the 300 attendees ex- pected al the meeting to browse and carry on discussions with the suppliers during coffee breaks and _ social periods. The meeting will feature an afternoon of special seminars and presentations including a special marketing seminar accentuating ihe basics of developing a marketing plan, conducting basic research and planning advertising. 'Peter Kirby-Higgs, Vice President, Client Services for Media Buying Services Limited of Toronto will conduct the basic marketing session that will benefit all Huronia businesses, small and large. Huronia Tourist Association's own 1986- 87 Marketing Plan will be highlighted' in another seminar featuring Huronia Marketing and Research Committee Chairman Al MeNair and Huronia Touris! Association Manager, Doug Little. Been tenig new marketing programs and activities for next year will be unveiled during this session. Another' exciting Huronia Program, a MasterCard special discount rate that is now a benefi! of membership in the association, will be the subject of a brief seminar on how !o in- crease sales using the card. More sales by MasterCard with the special discount rate will mean increased profits for Huronia members. There will also be a brief presentation by Stephen Chai! of Peter Barnard Associates on the Barrie Tourism Study. The afternoon will be rounded out with a formal Annual Meeting and election of the 1985- 1986 Board of Directors SATURDAY 9:00 - 6:00 DID YOU KNOW That Bayfield Furniture Mart has tRock Maple Dinette Suites For only ia } BAYFIELD FURNITURE MART LTD. 524 BAYFIELD ST. N. "488 (Table with leaf & 4 side chairs) ita Round or rectangular table. two styles of chairs. Extra matching chairs 726-778) available. of the Huronia Tourist Association. The afternoon session will be followed by a social hour at 5:00 p.m. in conjunction with the Suppliers' Marketplace. Dinner will get un- derway at 6 p.m. WYE MARSH WILDLIFE INTERPRETATION CENTRE Hwy 12 (5km east of Midland) pA] 526-7809 Admission: $1.50 Adults 75¢ Students. Seniors $4.00 maximum __ family (member of i W | Le --S & OM SPECIAL GUIDED MUSHROOM FORAY Saturday, Sept. 7, 9 a.m.-noon Enjoy a morning with an expert, Mr. Bob Bowles the Toronto Mycology Society) searching for mushrooms in different habitats and discovering their identification. Bring a basket, knife, waxpaper and your lunch. followed by a special presentation by association President Kennedy _ highlighting the association's ac- complishments. Homeowner's Equity LOans e Life insured up to $50,000 e 15 years to repay e Fully open e Commitment within 24 hours e 1 yr. term 10% (Subject to lu ESN << change) Beak the municipal Savings & loan corporation 248 King St. (Just South of Dominios) 526-4296 Mountainview Mall 526-2273 OLMIS "osu hp W% Rob Power will treat you to an evening of classical magic entertainment performed in the finest European: tradition. Mr. Power has to his credil performances a! the CNE, Canada's Wonderland, The Westin Hotel, and Yuk Yuk's Kabaret just to mention a few! Don't miss your evening with the stars! Advance Tickets Now or at the door | 13 Fox St., Penetanguishene 549-3163 is pleased to present "Magical Moments' with Rob Power SS = & DIOP = ww LMP, ¥ ~~ . XS BSS VSM SH a se evs PS GOW CH SH SSS oS SVS LEP ILD INO DD, a SS JAMIE . WILLIAMS will be appearin in the dining lounge Sept. 6,7,13,14 ice) i ho. hoe be da Bt ce Ftetbrt'S/ bd /*. Tuesday, September 3, 1985, Page 19