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New marketing scheme now on} An innovative new mar- keting campaign for the North will begin immed- iately, Ontario Minister of Tourism and Recreation John Eakins announced on June 18. '*The program will cost $2 million over two years and could result in an in- crease of as much as $19 million in direct tourist spending, $2.6 million in year, and 950 permanent jobs per year," Eakins said in a news release. The campaign has both short-term and long-térm components. In the short term, the marketing pro- gram will feature northern communities, attractions, hospitality and outdoor adventure, and will be directed at southern On- tario and U.S. border A longer term strategy will be aimed at more dis- tant U.S. cities and selected European countries. For this aspect of the program, northern operators will be trained to sell more effec- tively in these markets. A series of seminars, travel missions, and sales kits will be developed for the train- ing program. 'This marketing pro- close consultation with nor- thern communities and travel associations and will take into account recom- mendations made at round table conferences recently held in a number of nor- thern communities..I am confident that the decisions we reach together will have a strong, positive and lasting impact on the tourism trade--and indeed, on the economy--in On- provincial revenue per _ states. tario's North," Eakins said. gram is being developed in Donation made Reeve Ollie Chapman, on behalf of the Township of Terrace Bay, made a $100 donation to the Children's Wish Foundation of Canada. Accepting the cheque was Francois Duchesne, who stopped in town on June 18 during his "Miles for Wishes" fund-raising Bike-A-Thon across the country for the Foundation, which uses such funds to grant wishes to terminally ill children residing in Canada. Orientation Day Workers and supervisors from 11 area provincial.and from left above talking to a small group at the park, federal parks met at Neys Provincial Park east of Ter- explained that the event is held to allow each park staff race Bay on June 18 for their annual Orientation Day. to familiarize themselves with all of the area parks. Or- Neys Superintendent John McGrath, shown second ientation Day began as an annual event two years ago. 2 ARN @@: Knigh "ss ts of Columb SS nignts Oo omumpus PRIZE TICKET | WINNER SELLER ($1,000) Sn semsena Plymouth Van A 347275 | Paul Paradis Carmen Paradis er 275 Albert St. East 275 Albert St. East stayeee Sault Ste. Marie, Ont. Sault Ste. Marie, Ont. 4 ire 949-0378 949-0378 Pontiac 6000 A 147683 | Donna Trepasso D&L's Kiosk 164 Central Park Ave. Cambrian Mall ; 44 Great Northern Rd. Ontario mt Soo, Ontario -- 949-2591 P7B 4Y5 Plymouth Say goodbye to sanders, ~ grinders and smelly Caravelle B 612419 | Al Scott W. Bucci chemicals. With new Cuprinol Paint and Stain Pp bi gil Council 1429 Remover, you don't need them anymore. All you Buick Skyhawk C 355027 | Mike Harmston Harold meena need is a brush and a garden hose. 4 Tweedsmui Ott , Ontari ss Z _ Sthenage eed Tikes Just brush it on. Wait -- allow the product to 722-2484 work. Then just wash the old paint or stain away. Ford Mustang A 109297 | M. Travers Maurice J. Lavoie It's that easy. F Estaire 318 Mountain St. -- mp * att And right now you can try the product at no Alliance B 436447 | E. Latendresse Council 8390 charge. Drop in for your FREE sample to try iPavingetind at home. Sample offer extended to July Sth Hamilton, Ontario 7 Pe 529-2541 or while quantities last. Ford Tempo B°' 113230 Joseph Patrie J.,Zilleux Box 672 Council 6079 ® oes i. rj aS CUPRINOL does it right 858-1216/865-2214 . Ford Escort A 137902 | William Burnham J. Baxter The name Cuprinol stands for higher quality 52 Park No. 201 270-4651 Wood Stains, Coatings, Preservers and Paint and Stain Remover. Mississauga 274-9659 Plymouth Reliant} A 509103 | Joe --e ; Maurice J. a 1438 Kelly Lk. Rd. 318 Mountain St. Sudbury, Ontario Sudbury, Ontario CEBRARIO Ss 522-1460 673-7032 Pontiac Acadian | B 650523 | T. laboni > McCorne? HARDWARE & LUMBER 35 Ernie 789-2760 2 North York, Ontario Schreiber 245-7746