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NID wBKMiD HM 13 19 20 91 9993 94 3 26 9428 29 30 31 An open letter to Canadian TV owners from the President of Canada's largest television m THE OSHAWA TIMES, Seturdey, March 26, 1966 7 acturer: What you.need to. know about color television From the many enquiries we receive every day it is apparent that thousands of Canadian TV owners are planning to purchase color television receivers this year. The most frequentlr asked questions are: when will color be telecast in Canada; how reliable are today's. color TV receivers; is there really a shortage of color picture tubes; and most important of all, what are the latest refinements a. purchaser should look for in a color TV receiver. We have answered these individual letters as they have come in, but I feel it is now time for someone in the industry to set out the basic facts of color TV for everyone to know. First of all, color television is not really as new as some people think. Canadian Admiral, as the largest TV manufacturer in Canada, has been selling several hundred color receivers each year for the past twelve years to Canadian viewers who have been within reach of the U.S. Border City stations which have been broadcasting in color. However, it wasn't until 1965, when all three of the major U.S. Networks decided to go all-out in color telecasting that sales of color television receivers really took off. The number of color TV receivers sold in the U.S. in 1965 was 2,740,000 and was limited only by the number of color picture tubes available. It is estimated that the industry could have sold at least another million sets if picture tubes had been available. Despite various announcements of plans to build new tube plants in both Canada and the U.S. there is no sign of the supply catching up with demand for the next two or three years. Now that practically every U.S. television program is in color and with Canadian. stations starting color this fall we expect that supply will fall short of demand in Canada also. The picture tube shortage is further complicated by the fact that the- industry has finally achieved a major technical breakthrough with the production of a rectangular faced, shallow /depth, color picture tube that has made the old round picture tubes obsolete. Like the familiar black and a / cy whit: rectangular tubes, the new rectangular color tubes reproduce exactly the television picture as it is transmitted by the station. The new rectangular color tubes also make it possible to assemble color receivers in slimmer cabinets. Admiral foresaw the present shortage of color tubes and three years ago started to build its own color tube plant. This new plant began turning out the new rectangular picture tubes in November 1965 and Canadian Admiral is now in the fortunate position of having its own tube sources. Today, we are mak- ing color receivers using only the new 235" and 25" rectangular color picture tubes. The question of a rectangular versus' a round picture tube may seem unimportant in choosing a color TV set, _ but look what happens when a TV camera takes a close-up of a calendar month. On a rectangular picture tube you will see the entire month. On the obsolete round tube -a good part of the picture will be missing, particularly at the four corners. The same thing happens to a program originating at a TV studio. A. large proportion of the action is lost on the old round tube; even parts of the titles and credits of movies disappear at the edges of the round tubes. As the old saying goes,"You can't fit a square peg into a round hole." "Will you need a special antenna for color?" Reception of color does not require a different antenna from black and white. If you are now getting good strong black and white signals from the stations in your area, you will also get a good color picture from the same stations. However, if you are now getting "snow" and "ghosts" on your black and white set, have your service man check the signal strength being delivered to your receiver. A new antenna "head" is a small investment to make in order to get the ultimate pleasure from your color set. The answer to the question: "Are the controls on a color TV set very complicated," is: not any more! With today's Admiral color sets you do very little other than turn the set on and change channels. Each station is tuned + only once with Admiral's pre-set fine tune control knob =~ once the color has been adjusted to your own liking the * controls can be pretty well left alone. If a program is being telecast in color, you will see it in color, and if the next program should be in black and white, you will see it in black and white without any further adjustment of the controls. Let me assure you, that with the most recent refinements in circuitry, simplification of controls and with the rectangular picture tube, color TV has reached perfection. In fact, once you see it in your own home you'll wonder how you ever got along without the miracle of color. To sum up, the present facts on color TV are: 1. Practically every TV program originating on the U.S. networks is now in color and color telecasting will . become general right across Canada during this year. 2. The bulky, round-faced picture tubes are obsolete and you should insist that your color TV receiver has one of the new rectangular picture tubes. 3. Insist that your color TV receiver has pre-set fine tuning and simplified controls such as a single color fidelity control so that operation is practically as easy as your black and white set. 4. You don't need a special antenna for color but to get the best out of your new color set, be sure that your present antenna is bringing in the strongest possible signal for your location. 5. The industry as a whole is faced with a shortage of color picture tubes. However, Admiral's new plant (the world's most modern) is currently turning out rectangular color tubes in sufficient quantities to supply Canadian Admiral customers. I hope that this information has been helpful in clarifying your thoughts about the most wanted product in the home entertainment field--Color TV. Sincerely, Ta Sik. 8.D. Brownlee, President, CANADIAN ADMIRAL CORPORATION, LIMITED P.S. We also get lots of letters asking why we don't spell color with a 'u', Either color or colour is correct, but for uniformity, the Eleotronio Industries Association of Canada unanimously adopted the 'color' spelling some twelve years ago! S.D.B. oe