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displays plus another 18,000,000 -|eovered by the advertising bud- get. Total cost of the seven-week |promotion is estimated at $500,- |000 with $225,000 for Macy's |part of the display and adver- \tising and the rest to be spent 24 THE OSHAWA TIMES, Friday, March 11, 1966 Publicity Drive In NY. Will Promote Expo '67 [by ee ae oe - MUNimoaw {CP} --Thel -- campaign is being car-| motion. Montreal 1967 world's fair|ried out in conjunction with ine) easel ik should soon be a nousenoia|weii-=snuwn --maacy 3 a -- s adverts word to New Yorkers because|ment store chain. lane Ghimeet mas bald ial of a high-gear advertising cam-| It will run for seven wee RRS OR: CORERET ENS: aign scheduled to start in New/|from May 16 to July 2 and will|Store promotion ever attempted. York May 16. linclude a main display in. the|By that I mean is that nothing Expo 67 officials believe the|Herald Square store with sup-|is for sale except the idea. Of new campaign will bring the|port promotions in 11 other|course they want to bring peo- fair's name to the attention of |New York area Macy outlets. |ple into the stores. some 20,000,000 persons in the) The 20,000,000 figure is based) The main display in the Her- New York area. on 2,000,000 seeing the store|ald Square store will cover 5,000 square feet on the fifth floor jand will have for the theme 'Expo o7--Canada today." There will be a central Expo display surrounded by displays | by Air Canada, Hertz -Rent-a- Car, American Express, the Ca- nadian government showings its participation in Expo, the cen- tennial commission and other organizations. soread throughout the store. * Every one of Macy's 42 w avenues will carry Expo fea- ture mention for the May 16 opening and 10 will carry con- tinuous Expo notices throughout the seven-week period. Mr. Break said Expo and aiong 34th and Fifth|t Macy's are hoping to get bill- CORE Nea ee TE ory ne pie board space on "the big sign off Herald Square. It's six storeys high and two-sided. It will cost $5,000 to get it painted." He said one of the best as- pects of the deal for Expo is that Macy's and its 11 other outlets will carry promotional advertising in New York news- papers, every day during the seven-week period, Other smaller displays will be} 4 If Expo advertised on its own count in the New York papers would cost them from two- fifths to one-half more, he said. Because Macy's and other big department stores have long- term advertising contracts with newspapers giving them cheaper rates, the cost to Expo would not be so high as normal. Disqualification List Revised OTTAWA (CP)--The Univer- sity of Ottawa revised its dis- qualifications list Tuesday, tak- ing 22 names off the role of students ineligible for final ex- aminations. The university had declared an absolutely final deadline of 5p. Mandav tor navment or second-term fees. When 41 un- paid accounts showed at that time, it was announced that 30 students were disqualified and that another 11 would be ruled on Tuesday. Individual cheques Tuesday reduced the unpaid accounts to 19, including two doubtful cases. As it turned out, most of the students had quit their courses without advising the university. Students with accounts still in arrears may not write examina- tions and must lose their year. None of them asked for student aid available to all students with financial problems, the university said. NOW WORK IN SHELTER HALIFAX" (CP) =" rreigit handlers at the dockside here now can work under cover of a $700,000 freight shed. Built for use with the side - loading freighter Cabot, the shed lets fork - lift trucks drive under cover aboard the ship. . 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