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at I ree IPI. Po PIG ac a AOS LAR ' WHE OSHAWA TIMES, Wednesday, October 6, 1965 7 | 4 When you turn this page... You'll be introduced to the most unique new cars of 1966. A unique combination of quality plus value. In the 1965 model year this combination gave us the greatest year in our history. Our Ambassador sales alone were up 281°%. Altogether we sold more units than ever before in one single year. What's behind American Motors success? Well, actually our cars are the product of our philosophy. We believe that... Quality is what you build not what you add on This philosophy started a revolution in the automobile industry--what we now call the Rambler Revolution. In 1965 we entered Phase 2 of the Revolution-- and applied our high standards to building our larger car--the Ambassador. We offered quality, value, luxury and comfort in a number of other ways to satisfy the personal preferences of ' car buyers. Phase 2 of the Rambler Revolution brought us the biggest year in our history. Now, in 1966, Phase 2 of the Rambler Revolution continues. The fact is, the Revolution will go on until there are no' more new ideas or ways to improve the quality and value of our cars. And that,.we believe, will be never! Because we know that there's always something more to be done, or done better, to bring Canadian car buyers the best available. We cut no corners, take no shortcuts. We simply work harder and think out the sensible, sound ways to make more efficient and more beautiful machines. We concentrate all our skills, all our experience and our energies upon making the best cars sold today. And that kind of concentration means a.concentration of value for the car buyer--in every new Rambler and every used Rambler as well. The same kind of careful planning goes into Rambler Dealerships. We conduct a continuing educational program to show our dealers new ways and methods in how best to serve their customers. You'll find that your Rambler dealer's first consideration is your satisfaction. Behind all our thinking is the knowledge that buying a car is, for everyone, a big investment. We make sure that when they buy our cars the investment is a good one. That's why, as part of Phase 2 of our Revolution, we are not only introducing three new cars, we are also making major improvements in a// our cars. For your sake, we can't afford ever to stand still. We are, for example, introducing many major mechanical improvements for 1966--to make our cars even more practical and powerful. Major styling changes have also been made--to make In-one area in particular--the vital areas of safety--our 1966 Rambler's are outstanding. This year, you'll find a total of 14 safety features as standard equipment on every 1966 Rambler--more than you'll find on any other car! Each Rambler has double safety brakes--(We predict that other car makers will be legislated into this feature in a few years) And there's strong, all-welded unit construction ++. Our exclusive ceramic armoured muffler windshield washers and many more features that add the kind of value that you'll be glad to have every time you take a family drive. In these and many other ways we are out to make this new year of our Revolution a memorable one. A year of continued growth and success for American Motors based on. giving you, the car buyer, what you really want, On the following pages you'll meet cars you've never seen before. Take a close look and a long look. You'll be impressed (we're still impressed and we've been working on them for years). But don't let the surprise and the novelty take all your attention. We think you'll find in all of them the quality and value you want in a car--quality in design, in glamour and good sense, comfort and luxury, When you step 'into them, drive them, look them over carefully and thoughtfully, you'll know as we do that quality is what is built in--not what is added on. Earl K, Brownridge, President, American Motors (Canada) Limited, ,. and tailpipe... new-strength safety glass... (back-up lights... . front and rear Seat belts...